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You are here: Home » The RSS Marketing Diary » January 2005 Archive

January 2005

January 31, 2005

posted by Rok Hrastnik in RSS Audio Interviews and Conversations

To bring you the best of RSS and help you make the most of what this powerful content delivery channel provides, MarketingStudies.net is publishing a series of audio interviews and conversations with experts from different fields, which all have one thing in common: RSS. The first expert interviewed is Sally Falkow, a PR expert who discovered how to get from zero search engine visibility to #1 search engine rankings through the use of blogsites.

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posted by Rok Hrastnik in RSS E-book Developments

As promised to our customers, just a week and a half after the e-book launch, the first major update for 'Unleash the Marketing and Publishing Power of RSS' e-book has been launched. The key update is the new chapter, titled 'Using RSS for an increase in clicks, more linking, and better search engine visibility' ...

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January 28, 2005

posted by Rok Hrastnik in RSS Advertising

Should companies differentiate themselves by not using advertising in their RSS feeds?

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January 27, 2005

posted by Rok Hrastnik in RSS Advertising

While marketing oriented RSS benchmarks and metrics standards for publishers might still be far, a group of companies has started to lay down the work for RSS advertising standards. Can IAB keep up?

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January 25, 2005

posted by Rok Hrastnik in RSS Metrics

RSS Metrics is one of the hotest RSS topics right now, which is quite understandable, since a key requirement for a channel to be effective as a marketing tool is the ability to measure and analyze it in full. And now, there's a new player on the market, promising the 'riches' ...

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posted by Rok Hrastnik in RSS Public Relations

Hundreds of online conversations, made possible with the power of RSS, going on all at once. That's hundreds of business opportunities to keep up with. The Blog Business Summit generated 20 posts around the world just within the past hour and 17 minutes. A new world of communication ...

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January 24, 2005

posted by Rok Hrastnik in In the Media

One of the first 'full' reviews of the e-book just hit the waves. Are you interested in what the author had to say?

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January 19, 2005

posted by Rok Hrastnik in In the Media

MarketingVOX compares the 'detached, rational tone' of the e-book in cotrast to the 'sales pages' hard sell copy'. Is the "hard sell" really too much and actually decreases the product's value in the eyes of a savvy marketer?

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Direct quotes from many of the sources referencing Unleash the Marketing & Publishing Power of RSS. It just makes you love blogs ...

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posted by Rok Hrastnik in In the Media

Jim Gray of Quikonnex discusses with his members the quality of most RSS related material on the Web.

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January 18, 2005

posted by Rok Hrastnik in RSS Metrics

Alex Barnett discusses the problem of RSS Metrics, more precisely the lack of any real standards. The question (and a challenge to everyone) I'm asking is why don't we, the RSS industry, do something about this?

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posted by Rok Hrastnik in In the Media

Unleash the Marketing & Publishing Power of RSS generated some cool publicity on its first day (and actually some days prior to that, with people beating me to the announcement:). It all came to a climax about 12 hours from now ... And I do love the comments ...

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posted by Rok Hrastnik in RSS E-book Developments

Robin's top 10 marketing ideas on how to transform an e-book in to a continiuos event, using the power of RSS of course.

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posted by Rok Hrastnik in RSS E-book Developments

Welcome to the RSS Diary blog, covering the latest RSS news, best practices and also the events surrounding the new RSS marketing e-book, Unleash the Marketing & Publishing Power of RSS.

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