A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

 
[28.02.2005 l Rok Hrastnik]

RSS Advertising: Interview with Bill Flitter, Pheedo.com

We interviewed Bill Flitter of Pheedo.com, one of the leading people in the RSS marketing industry, to get all the key information about advertising in RSS feeds.
 
[28.02.2005 l Rok Hrastnik]

HitRSS.com: Another RSS Publishing Provider Joins the Game

HitRSS.com is yet another RSS publishing solution provider, taking the well-known hosted solution path. As many others, HitRSS.com does offer an entry-level service for free.
 
[28.02.2005 l Rok Hrastnik]

Kanoodle and Moreover Join Forces for RSS Advertising

MediaWeek just released the news that Kanoodle is starting to offer ad space in RSS feeds, starting with feeds from Moreover, one of the largest news aggregator providers in the world. While many purists will resent RSS advertising, there is probably no stopping it.
 
[28.02.2005 l Rok Hrastnik]

Mobile Photo RSS Reader

49PM.com just released a mobile application that enables you to read the RSS feeds and view any associated images formatted exactly to the size of your mobile display.
 
[28.02.2005 l Rok Hrastnik]

The Nooked RSS Directory

Nooked, an RSS publishing solution provider, just launched a new RSS feed directory, to help prospective readers locate RSS feeds of interest.
 
[21.02.2005 l Rok Hrastnik]

RSS E-book Feedback That Just Made My Day

Rok, What you did is not fair! You've left everyone else nothing more on the subject of RSS to write about. Now I understand why Pakii calls your book the 'best on the planet' - I agree. It is the most comprehensive, detailed and complete writing on the topic of RSS feed marketing and publishing I've read.
 
[21.02.2005 l Rok Hrastnik]

Leaving for London

OK, I'm just about to leave for London for a week. I'll try to check my e-mail, so if you need anything, just drop me a note
 
[17.02.2005 l Rok Hrastnik]

RSS Feed Customization: Audio Interview With Mark Carlson, SimpleFeed

RSS feed customization could become one of the hot RSS topics in the near future, but right now there are just too few companies doing it ... and too few providers offering RSS feed customization solutions. SimpleFeed, however, is one of them, and we interviewed Mark Carlson to give us all the details:)
 
[17.02.2005 l Rok Hrastnik]

#2: What is RSS?

We continue the RSS marketing & publishing tutorial by explaining what RSS is in the first place.
 
[17.02.2005 l Rok Hrastnik]

From E-book to X-event: The Interview

Robin Good and Alex Williams discuss X-events, especially how my Unleash e-book can be transformed in to an ongoing event. This is practically a follow-up to the suggestions that Robin already gave me publicly some time ago. A great interview that really expands on Robin's original ideas and provides additional insight in to creating extended events from singular products.
 
[17.02.2005 l Rok Hrastnik]

New 'How to Podcast' Blog

Tinu just launched her new Podcasting blog, and already posted a 'how to' video on Podcasting. Go take a look.
 
[16.02.2005 l Rok Hrastnik]

Useful RSS Applications That Make Life Easier

While readers of this blog might be under the impression that RSS is only good for marketing and content publishing, that's very far from the truth. Surprisingly, and luckily as well, RSS is slowly finding its way in to everyday use and is starting to make our lives easier well beyond 'simple' internet content delivery. Library Elf is one of such applications, helping you keep tabs on when you need to return your library material, and even when your holds are ready and when they are about to explire, all this using e-mail and RSS.
 
[15.02.2005 l Rok Hrastnik]

We Want Your RSS Story

Have you already implemented an RSS feed? Do you already have an RSS marketing & publishing strategy in place? What have you learned? What mistakes have you made? We want to hear your story and publish it ...
 
[15.02.2005 l Rok Hrastnik]

Choices: New RSS Aggregators and RSS Publishing Solutions

As I wrote today on Lockergnome, RSS is really all about choices. In the spirit of choices, just today came the news of a new free RSS publishing solution, as well as the news of two new RSS aggregators.
 
[14.02.2005 l Rok Hrastnik]

RSS Metrics: Audio Interview with Stuart Watson, SyndicateIQ

In this audio interview, Stuart Watson of SyndicateIQ reveales how their RSS metrics service works, and especially what RSS marketers and publishers can really achieve with relevant RSS metrics. Stuart also discusses the workgroup SyndicateIQ, Pheedo.com and Feedburner formed to provide some RSS ad standards and best practices for RSS publishers and advertisers. Stuart expects to have the standards ready for IAB by 2006. Among other things, Stuart also gives some great ideas on how marketers can take best advantage of RSS.
 
[10.02.2005 l Rok Hrastnik]

New RSS E-book Review from TopRank

It's nice to see reviews for your e-book come in constantly. Here's the latest, this time from Lee Odden of TopRank: '... the most comprehensive resource for marketing via RSS and blogs ...'
 
[10.02.2005 l Rok Hrastnik]

Free Public Preview of RSS Reader for Microsoft Outlook

You Software just released the news that it's inviting Microsoft Outlook users to preview their RSS Reader for Outlook.
 
[10.02.2005 l Rok Hrastnik]

Free RSS to HTML PHP Script from NotePage

NotePage, the maker of FeedForAll, a client-side RSS publishing application, just released a free RSS to HML PHP script.
 
[10.02.2005 l Rok Hrastnik]

New Web-Based RSS Aggregator from CNET

WebProNews seems to have the exclusive news of CNET preparing to launch their own web-based RSS aggregator, NewsBurst, which will be competing with Bloglines and other similar web services.
 
[10.02.2005 l Rok Hrastnik]

Another Client-Side RSS Publishing Application

The Different District reports that Reinvented Software just released a new client-side RSS publishing application, Feeder 1.0.
 
[09.02.2005 l Rok Hrastnik]

My RSS Creator Review & Audio Interview With Rodney Rumford

I recently had the privilege of testing the My RSS Creator, an easy to use hosted RSS publishing solution, and then doing an audio interview with one of its fathers, Rodney Rumford. Continue reading to see a video review of the solution and hear Rodney and me discuss some great RSS case studies, content syndication and other RSS marketing aspects.
 
[09.02.2005 l Rok Hrastnik]

USA Today on Podcasting

USA Today just published a front-page article on podcasting, speculating whether it?s potentially disruptive to the 'grand strategies' of big tech and media companies, and explaining the basics of podcasting.
 
[08.02.2005 l Rok Hrastnik]

Audio Interview with Tinu Abayomi-Paul: Using RSS For Search Engine Positioning

We interviewed Tinu Abayomi-Paul to get the scoop on the best tactics of using RSS for increasing search engine rankings, as well as a huge load of tips and tactics for generating traffic using all relevant means available. Tinu shares her best secrets and gives step-by-step instructions to help you get more traffic as soon as possible.
 
[07.02.2005 l Rok Hrastnik]

#1: Introduction to Marketing with RSS

We start the RSS Marketing & Publishing Tutorial with an introduction to marketing with RSS, explaining the key marketing functions that RSS provides to marketers and publishers.
 
[06.02.2005 l Rok Hrastnik]

Defining the Role of Dialog Facilitators ... How do They Figure In Your Marketing Strategy?

With the growing importance and need for a corporate marketing role to take advantage of the ongoing blog and RSS conversations throughout the internet, we need to actually define these new business roles and see how we can start taking advantage of them now.
 
[03.02.2005 l Rok Hrastnik]

Audio Interview with Paul Chaney: The Pro Bloggers Association, Blogging Transparentcy, Becoming an A-list Blogger and RSS

What is the Professional Bloggers Association? What are its goals? And most especially, how can they help (and plan to help) professional bloggers? What makes for an A-list blogger, and how can one become one of the top bloggers on the internet? What are the exact steps for getting readership and increasing your blog traffic? How to increase your RSS readership? Is there a witch-hunt on for bloggers who promote things with their blogs? Are the 'transparentcy police' really here?
 
[03.02.2005 l Rok Hrastnik]

Library Stuff RSS E-book Review

Stephen M. Cohen, a Librarian/Writer/Consultant, and 'the' blogger for librarians, just posted a review of Unleash on his blog ...
 
[02.02.2005 l Rok Hrastnik]

RSS Content Syndication Powers Online Conversations

As many examples already show, online conversations are not powered only by people actually blogging and communicating, but also through the power of RSS content syndication (automatic), which 'carries' the content throughout the internet and creates 'countless' new conversation starting points.
 
[01.02.2005 l Rok Hrastnik]

Marketers Ruining RSS?

A 'consumercy' critic slaps me for 'farting in the breeze' to make RSS accepted as a marketing channel.
 
[01.02.2005 l Rok Hrastnik]

Blog Conversation Coordinators

Marqui, the company that pays bloggers to review and blog about their CMS, just hired a 'conversation coordinator'. Definitive proof that blog (and RSS) conversations are becoming increasingly important ... and increasingly time-consuming to track and react to as well.
Unleash the Marketing and Publishing Power of RSS