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You are here: Home » The RSS Marketing Diary » March 2005 Archive

March 2005

March 31, 2005

posted by Rok Hrastnik in RSS Services for End-users

Lots of interesting news this week, all pointing to the fact (and demonstrating) how different RSS applications are actually making our lives easier. Yes, RSS is not only a tool for publishers to deliver their news and other similar content to their readers, but a tool that can profoundly help consumers in making their lives easier. And it just started ... Let's take a look at what went down this week ...

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posted by Rok Hrastnik in RSS Marketing

David Daniels, in a recent ClickZ article, states that 'RSS won't be immediately effective as an alternative to e-mail marketing'. The first thing to notice is that it seems that e-mail marketers as well do not see the 'integration path' ...

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posted by Rok Hrastnik in RSS Services for End-users

Here's another desktop RSS publishing tool and it's actually free. FeedSpring does provide some basic publishing features, and although it won't satisfy the needs of more demanding users, it's a great tool for those wanting to start testing the world of RSS.

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posted by Rok Hrastnik in RSS Marketing

Shel Holtz shares that the Amsterdam-based ING Groep got the early lead in using RSS for internal communications when it launched a pilot test with 200 employees early this year.

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March 29, 2005

posted by Rok Hrastnik in In the Media

'Man, you have left no stone unturned with this one-of-a-kind manuscript. Unless someone has been on another planet vacationing the last year or so, they have heard about the power of RSS and what it means to the future of content distribution and communications.'

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March 28, 2005

posted by Rok Hrastnik in RSS Audio Interviews and Conversations

I interviewed John Jantsch of Duct Tape Marketing to get the "how-to" on corporate blogging and referral marketing. The interview reveals excellent pointers on how to integrate business blogging in your business strategy, the differences between the buying patterns of e-mail and RSS subscribers, and a complete referral marketing system.

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posted by Rok Hrastnik in RSS Latest News

This is the technology event for the grassroots of RSS, Blogging, Podcasting, BitTorrent, Media, taking place in Seattle in June 23-25. Chris managed to pull toget an incredible array of speakers, starting with the Adam Curry keynote ...

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March 27, 2005

posted by Rok Hrastnik in In the Media

Being trashed for your international work in your own country always feels good. Being trashed for your marketing insights by a programmer feels even better. And having your work trashed by someone who hasn't even seen it (doing the trashin' based on your sales letter) makes you feel even better. And it's even better to have your work trashed by someone falling under all three of the above criteria, while your work is praised by the leading international people in the industry. [Update 2005-03-28]

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March 24, 2005

posted by Rok Hrastnik in In the Media

App. 36 blogs on a national level, app. 2-6 companies publishing content via RSS, and probably not more than 100-500 RSS end-users. Call us crazy, but we still did a seminar on RSS. I'm just wondering if this was the first seminar ever (in the world) dedicated almost exclusively to RSS?

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posted by Rok Hrastnik in RSS Advertising

This week faced us with research negating the power of RSS, a pro-RSS survey, and much interesting news in-between. And now, latest reports indicate that RSS advertising and mobile RSS are continuing to grow strong.

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March 22, 2005

posted by Rok Hrastnik in RSS Statistics

Contrary to the Jupiter report, the Slashdot survey predicts dramatic RSS growth, as 73% of respondents plan to increase their use of RSS feeds next year (hmmm ... how can you plan to increase your content consumption channel habits?). Now, is it just me, or are we really reaching the RSS tipping point, as demonstrated by the huge increase of research, clashing opinions, vendor battles, sponsorhip deals and venture capital investments?

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posted by Rok Hrastnik in RSS Latest News

The Jupiter RSS report is creating quite a response from marketers and publishers already using RSS. Here's a quick run-down on the conversations going around the Web ...

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March 21, 2005

posted by Rok Hrastnik in RSS Audio Interviews and Conversations

We interviewed Scott Rafer of Feedster to get the scoop on the future and present of RSS advertising, RSS metrics and RSS consumption habits. Scott provides unique content and insights of great use and advantage to all advertisers and RSS marketers.

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posted by Rok Hrastnik in RSS Marketing

The latest JupiterResearch report claims that RSS will not have a significant effect as a supplemental alternative to e-mail marketing. While the report does serve some relevant obstacles to wide-spread marketing adoption of RSS, it mostly shows a poor understanding of RSS by marketers. Actually, as you can see from this article, many of the points made in the report are invalid ...

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Comments (7)

March 17, 2005

posted by Rok Hrastnik in RSS Marketing

Are we on the out-break of RSS content overload? Probably not just yet, but people still subscribe to too many feeds, and there are still no adequate content filtering solutions. But does all this mean that RSS is 'useless'?

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March 16, 2005

posted by Rok Hrastnik in RSS Marketing

While 'the search war' is already in full swing, signs of an already underlying "RSS war" are all here, as further signaled by recent Microsoft MSN market moves. After all this is over, the marketing world might never be the same again.

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posted by Rok Hrastnik in RSS Services for End-users

You can now receive crucial information, which requests immediate attention, via RSS --> SMS. As this new development proves, RSS it not just for news, but provides applications that really improve our lives.

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March 15, 2005

posted by Rok Hrastnik in RSS Marketing

One of the recent players to enter the branded RSS aggregator market, Custom Reader, just launched the beta version of their branded desktop aggregator, and gave me a shot at doing my own branded edition. Read on to see how branded aggregators work in action and to get your own branded MarketingStudies.net edition ...

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March 14, 2005

posted by Rok Hrastnik in RSS Statistics

In one sweep, a survey conducted by BlogAds deemes RSS marginal (my words, not theirs) and podcasting overhyped. Looks bad for RSS publishers and podcasters? By all means no. At least for RSS publishers, these figures could mean great news ...

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March 13, 2005

posted by Rok Hrastnik in RSS Latest News

Robin Good, after much work, finally launched the fully updated version of his RSS NewsMaster Toolkit. Having read a preview copy myself, I can certainly say that this is the ultimate guide for all companies and webmasters looking to achieve market leadership by providing highly focused streams of niche content from all concievable and relevant online content sources. Find out how you can get the Toolkit at a 50% discount ...

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posted by Rok Hrastnik in RSS Audio Interviews and Conversations

How can companies leverage the power of RSS for internal communications and information/knowledge management? The impact of branded RSS aggregators: how to implement them and why? And "watching" RSS feeds on your TV ... Find out more in this interview.

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posted by Rok Hrastnik in RSS Audio Interviews and Conversations

I spoke quite extensively with Fergus Burns of Nooked while attending the International Direct Marketing Fair in London. In this interview, recorded on-location, we discuss the technology approaches to RSS metrics and the corporate RSS marketplace. The interesting thing is that Fergus believes that using unique URLs to track RSS subscribers might not be the best solution, since it puts a higher bandwidth strain on online RSS aggregation services.

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March 10, 2005

posted by Rok Hrastnik in RSS Public Relations

Yes, that's right. Robin Good and Marco Montemagno are 'shooting' a movie about bloggers, with bloggers and for bloggers, to evangelize blogging. The starts are, who else, but real-life bloggers. And everyone can be one ...

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Comments (2)

March 9, 2005

posted by Rok Hrastnik in In the Media

I'm noticing that quoting me out of context has become quite a small trend among technology news sites. To set the record straight: I never stated that e-mail marketing doesn't work anymore. Quite on the contrary: e-mail marketing still works, but it is burdened with delivery, security and credibility issues. Furthermore, I never suggested anyone replace e-mail marketing with RSS, but actually emphasized in my book that RSS and e-mail should be used together, giving concrete tactics on how to do it best.

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Comments (3)

March 8, 2005

posted by Rok Hrastnik in RSS Audio Interviews and Conversations

In this interview, Lee Odden of TopRank shares his exclusive search engine marketing and optimization strategies, especially those related to RSS and blogs. These strategies are not widely used yet, so Lee's advice is by all means worth gold.

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posted by Rok Hrastnik in Podcasting and RSS Audio

Podcasting is all of the talk right now, but can it perform as a sales tool as well? Recent examples prove that it certainly can.

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posted by Rok Hrastnik in RSS Statistics

According to MarketingSherpa.com, only about 0.03% of the 34.5 million existing blogs worldwide are driving sales or generating relevant business leads. Not especially good numbers, if you're trying to convince your CEO or client in to starting a blog.

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Comments (2)

March 7, 2005

posted by Rok Hrastnik in RSS Latest News

MasterNewMedia.org has a great article today on using RSS to deliver software updates to existing customers/users. The premise of appcasting is simple: give your customers/users an easy way to receive and download new software updates, patches etc. for your software, without forcing them to keep a constant eye on your web site to see if there's anything new.

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posted by Rok Hrastnik in RSS Step-by-Step

To start marketing & publishing with RSS, it helps to first understand what kind of content you can deliver via RSS feeds. This is the key to understanding RSS and taking best advantage of it: if you can break down your internet content in to separate 'stories', you can publish it using RSS. Let's take a look at some practical examples ...

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March 5, 2005

posted by Rok Hrastnik in In the Media

One of the most rewarding things of writing a book is getting positive feedback from the people that matter the most: your readers and industry leaders. And it's especially rewarding when one of the comments you receive is from someone like Dick Costolo, the CEO of Feedburner, one of the key RSS companies in the world today.

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posted by Rok Hrastnik in RSS Marketing

Branded RSS aggregators are seeing a lot of press this week, in part due to NewsGator's latest release and I'm also hoping that in part because companies are finally starting to see the full power of RSS. And then today I just received a call from a company that seems to have launched a freely customizable/brandable RSS aggregator. And if you're wondering what you could do with a branded RSS aggregator, here are just some of the incredible marketing opportunities.

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posted by Rok Hrastnik in RSS Latest News

Two 'new' RSS clients, more media houses launch RSS and just a generally positive feeling about the publicity RSS is getting ...

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March 3, 2005

posted by Rok Hrastnik in RSS Audio Interviews and Conversations

In this interview Robin explains all the key elements of NewsMastering; ranging from what NewsMastering is, how companies can benefit from it, what it takes to publish NewsMaster RSS feeds (News Radars on specific topics) and the entire process of preparing the content for your feed. His report is coming out next week, but right now you have the unique opportunity of finding out how NewsMastering can help you become the preffered content source in your industry, getting there before anyone else does.

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posted by Rok Hrastnik in RSS Marketing

NewsGator just announced the launch of its NewsGator Media Platform, a 'Private Label RSS Service for Media Companies', which is practically a branded RSS aggregator that media companies can promote to their visitors to convert them to RSS users and at the same time increase brand exposure and achieve a more personal contact with their readers.

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March 1, 2005

posted by Rok Hrastnik in Other RSS Related Ramblings

Debbie Weil's manifesto on business blogging gives you the 'what, why, and how of business blogging', on just 41 pages, to get you what you need to know in the shortest possible time. While the manifesto is no longer available for free, Debbie has agreed to give you, the readers of MarketingStudies.net, the opportunity to still get it free of charge. Get it here ...

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posted by Rok Hrastnik in RSS Public Relations

Marqui can well be noted as one of the pioneers of relevant, ethic and transparent use of bloggers to publicize a product for a fee. Of course, some will dissagree:) But now that their program is nearing its conclusion, the question needs to be asked: were they ready to flawlessly implement their engenious plan?

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Comments (1)

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