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| You are here: Home » The RSS Marketing Diary » April 2005 Archive April 2005 April 29, 2005 More RSS Marketing Teleseminars I'm doing a teleseminar on RSS for the Guerrilla Marketing Association on May 4th. The call is free for Guerilla Marketing Association members, but Roger agreed that I can invite the readers of this blog as well. Check out some other teleseminars as well ...
The Coolest RSS Definition: Bill Flitter's a Genius ''RSS is Santa Claus content, delivered to you by the postal carrier, via your own personal remote control ordering system.''
April 27, 2005 My Web: Your Personal Web from Yahoo! The new My Web from Yahoo! gives you the ability to save the pages you like and share them via RSS.
Strategic RSS: The Syndicate Conference Just Around the Corner The Syndicate conference, focusing on the strategic aspects of RSS for the corporate world, is just around the corner. I'm speaking there as well, so I'll be spending a couple of days in New York this May. Also, we'll hopefully be able to finally present some aggregate metrics on the marketing effectiveness of RSS at the conference ...
More Aspects of Google Ads in RSS Due to Google ads in RSS (if they ever come out of beta with positive marks), publishing RSS feeds is no longer just a matter of improving your customer communications and generating additional revenues, but rather also about making sure you don't lose ad revenue opportunities.
New IE Toolbar-Based RSS Reader Released Byte Scout just released the 2nd edition of their Feed Scout RSS Reader. Feed Scout is actually an IE toolbar-based reader, meaning that it integrates with your Internet Explorer, giving you access to your RSS feeds directly from your browser. One of the more notable features is certainly the filtering capability, the first step to a more controlled content consumption experience.
April 26, 2005 Google AdSense Ads in RSS Feeds Google AdSense ads started appearin in RSS feeds (screenshots included), making this one of the most interesting RSS advertising developments of 2005. The implications of this are amazing and could impact the entire RSS world.
Testing the Impact of RSS Powered Blogsites 'Live' Following yesterday's interview with Andy F. Seidl on blogsites and using RSS for improved search engine rankings, I was happy to find the 'A Better Blogsite' blogsite, which chronicles on its own example how the blogsite approach is helping it increase search engine rankings.
RSS Special From Tinu Abayomi-Paul This is just a quick note to let you know that my good friend Tinu Abayomi-Paul, following the excellent feedback after giving away two of her e-books as bonuses to new and existing 'Unleash' customers, agreed to giving 'Unleash the Marketing & Publishing Power of RSS' customers a very special deal on the complete package of her RSS and blog related work.
April 24, 2005 Blogsites are complex blog implementations with the power of turning your site in to the preferred content source for your industry, as well as generating high search engine rankings for you. This audio interview focuses on the mechanics of blogsites, RSS radars, using RSS for increased search engine rankings and more ...
Gmail Rolls-Out RSS Reading: A Missed Opportunity? It seems Google Gmail is rolling-out some basic RSS reading capabilities, according to some early users. Surprisingly, it seems the new RSS features are not at all satisfactionary. But the opportunities for Google certainly are here. Take a look at some 'suggestions' ...
FeedForAll.com Beta Testing RSS Creation Tool for Mac Users FeedForAll.com just started beta testing the Mac edition of their desktop RSS creation tool. Beta testers naturally wanted ...
April 22, 2005 BusinessWeek: RSS Turns the Web on the Head. Or Does it Really? BusinessWeek says RSS is turning the Web on its head, with the prospect of people rather waiting for content to appear in their aggregators than to go 'fetch' it on websites. But it's not that simple, especially because people will overload themselves with RSS content.
Important Notice for All "Unleash" Customers I have received several messages yesterday asking me whether existing 'Unleash the Marketing and Publishing Power of RSS' customers can as well receive the special bonuses offered by Tinu. If you still have not received the bonuses, please read on ...
April 21, 2005 Exclusive Deal for Unleash the Marketing and Publishing Power of RSS I just wanted to let you know that we struck a deal with internet marketing expert Tinu Abayomi-Paul to offer you two of her best marketing guides as a bonus with your order of 'Unleash the Marketing and Publishing Power of RSS'.
Feedster Moves Deeper in to Advertising Waters In our recent interview Scott Rafer made it clear that Feedster is basing their business model on ad sales. As a search engine / content aggregator / reader they certainly have many ad opportunities, many of which Scott already indicated in the interview. It so doesn't come as a shock that Feedster just partnered with AdBrite to, in their own words, 'offer [a] robust ad marketplace for blogs'.
It so doesn't come as a shock that Feedster just partnered with AdBrite to, in their own words, 'offer [a] robust ad marketplace for blogs'.
April 19, 2005 Unique RSS Applications: Interview with Sharon Housley, FeedForAll.com Have you ever thought of using RSS to rotate banners for your sites? Or displaying homes for sale using the enclosure tag? Or for using RSS to distribute proposals? Sharon Housely of FeedForAll reveals exactly these kind of case studies and some more unique RSS uses for marketers ...
A 342% Increase in RSS Readership for NYTimes.com According to the latest New York Times press release, the NYTimes RSS feeds generated 5.9 million pageviews of their site in March, which is a 342% increase year over year and a 39% increase from February.
April 18, 2005 Free Report: The Business Case for RSS While RSS is getting more and more coverage, most marketers and managers still do not quite understand all of the key aspects of using RSS for marketing and business purposes, as was also revealed in the Jupiter RSS report. To help spread the word about the many business benefits of RSS and to show marketers and companies how they can start utilizing it today, we just released the free report titled The Business Case for RSS. Get it here ...
April 14, 2005 The Business Case for RSS: "Flowchart" Are you still wondering about the business case for RSS and how it can help you increase your internet marketing results? Most marketers are, and even many of those already publishing in RSS don't understand the full potential of the channel. Here's a quick 'flowchart' that should put things in a little more perspective ...
What's With All the Research Lately? The last couple of weeks have been quite slow on the RSS developments side, but not for research companies. Is it just me, or is every research house out there just jumping hoops to get 'the next big research' on RSS (lately especially podcasting) out? Did you know that by the end of 2010 12.3 million US households will be podcasting?
April 13, 2005 You know how we all set our RSS aggregators to download the RSS feeds we subscribe to every hour or every couple of hours? The point it, RSS feeds are almost never refreshed live, which might be a dissadvantage for users wanting to receive news exactly as it becomes available (or sooner, if they have any say in it:). Well, a new partnership solves this 'puzzle' ...
Steve Rubel argues on WebProNews that RSS just might not be the next big thing, although he wishes otherwise. Is he right? Let's see if my comments convince you otherwise ...
Another RSS Reader joins the ever growing pack of RSS tools for end-users out there. I'm not really sure if the market can consume even one more:) This one comes with integrated feed filtering ...
April 11, 2005 RSS, Blogs and Relationship Marketing: Interview With Roger C. Parker RSS and blogs can in fact be used as powerful relationship marketing tools, as explained in this interview by the guerrilla marketer and author Roger C. Parker.
Submit Your RSS Feeds: RSS Submit Review The benefits of using RSS for improved internet visibility, via improved search engine rankings and by taking advantage of new RSS-specific search engines and directories, have already been well documented, but it does take some time, especially if you're submitting your feeds manually. Here's a simple tool I've been testing recently that does it for you ...
April 9, 2005 RSS Plagiarism: Is it OK For Someone to Republish Your Content? There's an interesting discussion on several PR blogs concerning 'RSS plagiarism' and making money off of someone else's content. Now, I do understand authors who are feeling a little ripped-off, but on the other hand, I am having some problems finding a completely objective answer, especially given the technical comparison of RSS re-publishing with search engines and aggregators. I'm looking for your thoughts on this ...
April 7, 2005 New Affiliate-Powered RSS Feed Service I just got word of the ClickBank Product Feeds service, which takes the ClickBank.com product database and turns it in to an RSS feed. The cool catch is that the service adds your ClickBank affiliate name in to the product links so that every time someone clicks-through and buys you receive the sales commission.
Branded RSS Aggregators Gaining Publicity Branded RSS aggregators are picking up press even in publications such as Wired.com. Greg Reinacker of NewsGator believes that branded aggregators will help websites establish a 'stickier relationship with readers', and I certainly agree. The natural results of a 'stickier relationship' is foremost expanding the brand and facilitating a positive brand experience. By turning its website in to a more general content consumption channel, media sites are increasing the power of its brand, while actually using the content of others to do it. People really won't notice where the content is coming from, but will rather remember and have a 'personal' relationship with the actual content provider. However, branded aggregators are not without pitfalls ...
RSS Advertising Developing Further Fred Wilson recently ran an RSS advertising experiment, with results exceeding expectations of most people in the online advertising space.
Teleseminar with Annie Jennings: Thanks to the RSS Industry We just finished the teleseminar with Annie Jennings, and it was really wonderful. Now, Annie did give me a great introduction, but I do need to add that I'm just one of the people that are trying to best teach others how to take best advantage of this channel, and just one of the people considering its various marketing implications.
April 6, 2005 Podcasting Catching On - Or Is It? 'The home-brewed audio programs known as 'Podcasts' are catching on with people who own iPods or other digital-music players, according to a survey released on Sunday.'
April 5, 2005 RSS Meets the Needs of Direct Marketers Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor. Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers. Let's take a closer look ...
April 4, 2005 Free Teleseminar: Unleash The Marketing & Publishing Power Of RSS Annie Jennings recently invited me to do a free teleminar on RSS for her famous teleminar series. This is the teleseminar to attend if you want to find out how to market with RSS, plus Annie is giving every free attendant a copy of her publicity CD: 'Get Booked On Huge Nationally Syndicated & High Powered Radio Shows'.
Debbie Weil on Corporate Blogging and Rok Hrastnik on the Basics of Marketing with RSS Debbie Weil, one of the foremost corporate blogging experts, recently suggested we do a 'double interview', where she first asks me a couple of beginner questions on RSS, after which I 'move in' and pick her brain on the topic of corporate blogging.
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