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| You are here: Home » The RSS Marketing Diary » May 2005 Archive May 2005 May 30, 2005 Robin Good points to some interesting new and semi-new RSS tools, including a new tool to get your POP3 e-mail messages to an RSS feed. Here's a quick overview ...
May 27, 2005 MarketingStudies.net RSS Feeds Now in Full-Text Exactly as stated in the headline. I was planning to do this for some time, then planned on doing it after the site relaunch, and then just went and did it today.
Fergus of Nooked just sent me a link to a post on one of Jupiter Research's blogs, claiming that we're taking their statements about RSS out of context. Are we really?
May 26, 2005 How Far We Can Go With RSS Advertising Robin Good asks some difficult questions about how far we can go with RSS advertising. My responses are probably something you wouldn't expect from an RSS evangelist ...
The Gartner Group More Hopeful About RSS Than Jupiter Research While Jupiter Research seems to believe that RSS adoption is not really simple, a Gartner Group analyst predicts really fast corporate adoption of RSS.
May 24, 2005 During my presentation at Syndicate on Wednesday I was finally able to present some hard RSS metrics that show that RSS works. Take a look some metrics from a branded RSS aggregator, an RSS marketing vendor, a publisher and a marketer ...
Mobile RSS as the Next RSS Wave: Interview with Scott Rogers Mobile RSS is still not a hot topic yet, but according to Scott Rogers of FreeRange Communications, mobile RSS is the next RSS wave and the next step in its evolution.
The Podcasting Business Model: Interview with Michael Dunn Is there a business case for podcasting? What is it? Will people pay for podcasts? What will that mean for audio quality?
Audio Interview with Nick Bradbury: The Future of RSS and Bradbury Soft Acquired by Newsgator In this interview, Nick explains some background of the deal and also why exactly Newsgator ''went for him'', and also discusses the future of RSS filtering through RSS readers. Actually, he discloses this is the direction they are going in to ...
Ad Dollars Will Follow RSS in 3 or 5 Years: Audio from Tig Tillinghast Tig Tillinghast at the Syndicate conference worries that RSS advertising is a huge opportunity for marketers and agencies right now, but he does fear that the industry will only go mainstream in about 3 or 5 years and its acceptance is generally going to be a very slow process.
May 23, 2005 The Syndicate conference was also about new RSS releases and announcements, which are really nicely summed up in the Syndicate wrap-up press release ...
May 19, 2005 The Syndicate Conference Wrap-up With the Syndicate conference ending yesterday, I can't help but have some mixed feelings about the entire afair. While almost everyone from the RSS industry was here, I really expected more of the ''hard stuff'', numbers and metrics, best practices and how-to tips, hands-on information that we can take home and do something about.
Enough With the RSS Monetization Already Monetization of RSS seemed to be one of the great buzz-words at the Syndicate conference, with publishers and marketers wondering just how they can monetize their RSS feeds. But why this rush to monetize RSS?
AdSense RSS Live: Google Doesn't Understand the RSS Market? Google just opened AdSense for RSS publishers, allowing them to apply to the program. But, in order to get in, you need more than 100 active subscribers. As if most publishers were doing any kind of RSS metrics ...
Best Practices for RSS Advertising Bill Flitter of Pheedo has a great post about the best practices for RSS advertising, based on their 18 months of experience in the field and their hard metrics.
May 17, 2005 Traditional Publishing, Blogs and Ad Dolars Today at Syndicate, Tig Tillinghast of MarketingVox, noted how traditional newspaper readership is decreasing, while the ad money this channel is getting is hardly getting any smaller, even though on the other side of the river new popular content media (blogs) are attracting huge numbers of readers. Tig also gives advice on how to get PR placement in blogs.
Yahoo Publicly Launched Media RSS 1.0 at Syndicate Yahoo!, during a lunch presentation at the Syndicate conference, just officially released their Media RSS 1.0 standard. This is all part of Yahoo's strategy to create so-called ''My Media'', a combination of mass media and micro media, personalized for the content consumer.
With the introductinoary session by Alexander Hungate of Reuters just completed, I have to wonder whether the RSS industry is doing a good job presenting the RSS marketing capabilities.
The challenge for marketers, according to the speakers, is actually getting out of the way for customers to communicate among themselves and the world about our company, even to use them to help us create our products.
The Syndicate Conference Starting The Syndicate conference, the premium event for content syndication, is starting in just about 2 hours. Not making any promises, but I'll try to provide as much coverage as possible as the event goes on.
May 15, 2005 RSS: 'The Awful Truth' from MarketingSherpa.com MarketingSherpa are usually correct in their internet marketing reports and advice, especially because they base all their findings on hard metrics and work hard to present only the facts. How about their latest report on RSS, titled 'RSS in Reality: Not a Replacement for Email - Metrics & Best Practices'?
MarketingSherpa About 'Unleash' MarketingSherpa.com calls 'Unleash the Marketing and Publishing Power of RSS' the best comprehensive report on RSS ...
May 12, 2005 The Challenges of Podcasting Interview With David Berlind, ZDNet When I noticed that David Berlind, the Executive Editor of ZDNet is speaking on podcasting at the upcoming Syndicate conference, I couldn't resist inviting him to do an audio interview on the greatest challenges of podcasting ...
SiliconValleyWatcher Launches ionRSS.com and New RSS Report by MarketingStudies.net The SiliconValleyWatcher is getting deep in to RSS coverage, and to make their launch even more exciting, we partnered on createing a free report on RSS titled The Elementary RSS Factor.
Latest research from UK based Market Sentinel confirms my findings about RSS in the UK, citing that only one of the 100 UK blue chip companies delivers their content via RSS.
A High-End RSS Marketing Solution? imc2, one of the leading interactive agencies, just made a strong venture in to the RSS market, becoming probably one of the first 'traditional' marketing agencies to adopt RSS as a marketing channel.
More Clear on RSS Advertising from Feedster While all is not clear yet, Feedster has put up some basic information for publishers, allowing them to sign-up for their programs. They're going in to competition with BlogAds, moving in to RSS ads and planning a podcasting option as well.
With Microsoft's acquisition of MessageCast, the company ''has very quickly got a good chunk of the market for non-RSS Aggregator delivery of RSS feeds''.
New Tool to Publish Syndicated Content Magic RSS is a new free tool that gives you an easy way to display RSS feeds from third-party publishers on your site, using either Javascript or PHP, and they even do affiliate-powered Clickbank feeds.
May 11, 2005 If you'd like to see how Safari RSS works, this is the place to go.
May 10, 2005 Finally a tool that creates RSS feeds from Google News searches ...
May 4, 2005 Advanced RSS Delivery: Apartment Ratings Feeds Apartment Ratings, as it seems one of the leading appartment rentals search and ratings online services in the U.S., just launched their extensive RSS content delivery program, enabling end-users to subscribe to a variety of feeds to receive updates on when new appartments matching their interests are available for rent. Much to learn from this example ...
May 3, 2005 How Big is the RSS Opportunity? Join in ... How big is the RSS opportunity? Given the spending that people are making in internet marketing, what percentage will RSS based initiatives have within 3 years? What is the potential RSS marketsize?
Not Going To Be Around Much in May I just wanted to let you know I won't be around much in May, so things may quiet down a little at MarketingStudies.net until the end of the month. But, if you're in New York City or Manchester (NH), feel free to give me a ring ...
May 2, 2005 RSS Advertising is Here, Whether You Like it Or Not The internet has been flooded with news of RSS advertising, but as was to be expected, many reject the idea, especially the RSS 'founding fathers'. This time they're wrong, because RSS advertising actually does create a win-win-win situation for all the parties involved. See why ...
Safari and RSS: A Lesson for Microsoft The just recently released Safari browser for Mac integrates RSS with the browsing experience, something we've all been waiting for Microsoft to do with IE.
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