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| You are here: Home » The RSS Marketing Diary » June 2005 Archive June 2005 June 27, 2005 Gnomedex is over, but the content it generated online is available for all to research. Where can you find Gnomedex coverage and what were the highlights?
Microsoft Announces RSS Support: Marketers, It's Time It's finally official. The next Internet Explorer and operating system from Microsoft will have RSS functionality integrated, thus finally opening the way for mass RSS penetration. It's time for marketers to wake up an embrace RSS as a standard communicational channel.
June 24, 2005 Introducing Attensa and the RSS network A new company that's launching a new RSS network and is also poised to set new standards for Outlook integrated RSS readers is being introduced at Gnomedex.
June 23, 2005 Gnomedex Starting Today: Where to Find Coverage Gnomedex, dubbed as 'the technology people aggregator' and focusing on the 'Grassroots of RSS, Blogging, Podcasting, BitTorrent and Media', is starting tonight, with some previews of big RSS announcements to happen there already available.
June 22, 2005 In this final part of the RSS metrics interview series Stuart Watson of Syndicate IQ and I take a closer look at what specific RSS metrics mean, advanced metrics systems, the RSS metrics space and using RSS for SEO.
June 21, 2005 Another RSS Teleseminar Tomorrow This one will cover the business case for RSS, and it is free to attend.
June 20, 2005 We're currently actively seeking associate writers or authors for several projects. Are you interested?
The Full Circle of RSS Marketing Strength RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept. While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy.
June 19, 2005 In part 3 of our RSS metrics interview, Stuart Watson opens with a simple to follow step-by-step plan on how to start measuring RSS, Dick Costolo continues with some very hard numbers from Feedburner and Stuart finishes with an announcement of a new type of RSS metric.
The SEO Industry Cathing Up on RSS? With RSS getting more and more coverage, ''traditional'' internet marketing industries start branching out in to it. The SEO (Search Engine Optimisation) industry was quite early to catch on, but only in some limited and highly early adopter circles.
June 16, 2005 New RSS Advertising Case Study from MarketingSherpa.com Does RSS advertising work? The latest article from MarketingSherpa.com, about the GoToMeeting RSS advertising campaign, conducted by Pheedo, certainy gives that impression.
We continue with the second part of the RSS Metrics Interview with Dick Costolo of Feedburner and Stuart Watson of Syndicate IQ, and the focus today is especially on RSS advertising, covering everything from tactics that work to real-life metrics. And this also means you'll be able to hear the whole reasoning from Dick on why and how RSS feeds with ads are not losing subscribers ...
June 14, 2005 We did an incredible joint interview on RSS metrics last week with Dick Costolo of Feedburner and Stuart Watson of Syndicate IQ, two of the handful of companies that are leading the RSS metrics way. In part 1 of the interview we cover the differences between different RSS metrics approaches and how they relate to RSS targeting and personalization.
All Not Well in RSS Advertising Land? [Updated #2] Following my post about Dick Costolo of Feedburner publicly stating that RSS feeds with ads are not losing subscribers, based on the many thousands of feeds Feedburner manages, several publishers stated just the oposite.
All Well in RSS Advertising? Pheedo Jumps In I asked Bill Flitter of Pheedo, an RSS advertising company, to jump in to the conversation and ad his two cents. He makes some good points, gives the reasons for failed RSS advertising attempts, shares a success story and also states that their publishers have not seen a decrease in subscribers.
June 13, 2005 Two New RSS Teleseminars With Annie Jennings I'm doing two RSS teleseminars with Annie Jennings, one tomorrow and one next Tuesday: RSS Marketing Step-by-Step and RSS SEO Step-by-Step. Sign up for free today ...
Blog and RSS Marketing Strategies and PressFeed: Interview with Sally Falkow Sally Falkow and I discuss the merits of their new RSS publishing solution (PressFeed), in-depth RSS and blog marketing case studies, internet content strategies and using RSS for SEO.
Is Spyware Coming to an RSS Feed Near You? Richard Stiennon, director of threat research at anti-spyware software vendor Webroot, already made some public predictions on how RSS might be next on the list of malicious software developers. And he just reconfirmed his conviction this Friday ...
June 9, 2005 Bad News for E-mail Marketers: Do You Need More Reasons for RSS? The latest MarketingSherpa article, based on a study conducted by Pivotal Veracity, paints an incredibly worrying picture, with even 18% of all transactional e-mail (welcome messages, confirmation e-mails etc.) being filtered out. Even worse, not even companies like AOL are getting their e-mail through, and programs like Bonded Sender don't seem to work as well.
June 8, 2005 It's Official: Ads in RSS Feeds Do Not Turn Away Subscribers Among other things Dick Costolo of Feedburner shared their metrics based on the 60,000 feeds managed through their service and made an official statement that feeds with ads are not losing subscribers and have not begun losing subscribers since implementing ads.
Personalized RSS in Email Marketing Platform A new enterprise-grade integrated E-mail marketing and RSS marketing solution on the market.
Doesn't cover any of the advanced or marketing stuff, but if right now all you want to know is how to create an RSS feed, it's for you.
June 7, 2005 New Internet Marketing Opportunities Through RSS When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with ?
June 6, 2005 Secure and Paid-Subscription RSS: If Only Companies Understood RSS A popular radio show ventures in to paid-subscription podcasting waters, but ignores RSS because RSS supposedly doesn't allow publishers authenticate users against their database of subscribers. They couldn't be further from the mark ...
Alex Barnett predicts that RSS might already have 75 million RSS users ... Certainly great news for RSS marketers.
Huge Interest in RSS and Blog Advertising This just in from Forrester: 64% of U.S. advertisers would advertise in blogs and 57% would place RSS ads.
It's quite evident that RSS enclosures are a security threat, especially if RSS aggregator developers don't start automatically (by default) blocking certain types of content item ''attachements''. If they don't, RSS could easily be used to ''infest'' trusting people with harmful executable files.
June 3, 2005 Call to RSS Publishers: Best Practices for Republishing Syndicated Content As already noted, ripping off syndicated content for commerical purposes without RSS publisher consent is becoming an increasing problem in the RSS world. I'm calling out to all RSS publishers to put down your comments on what are acceptable republishing practices as far as you are concerned, to create a list of best practices and guidelines for everyone ...
June 2, 2005 With all the recent talking about RSS monetization, selling access to RSS feeds via a paid-subscription model is certainly one way of doing it. The RSS Bazaar, dubbing itself as an RSS superstore, provides a mechanism for you to immediately start selling subscriptions ...
Pinging allows Web publishers (mostly blogs) to notify content aggregation sites that their own content has changed, prompting them to update their aggregation database. But now a new service is being developed, which will allow aggregation services to share new updates among themselves.
Ripping Off RSS Feeds: RSS Syndication-Display Services Dozen-a-Dime New tools that allow webmasters to display syndicated content on their sites are poping up like mushrooms after the rain, all claiming they are the solution to the problem of not having enough time to produce content to keep bringing visitors back and satsify the search engines.
Listening to RSS Feeds, Not Reading Them Speakwire allows you to listen (audio) to selected RSS feeds instead of reading them, through a synthesized speech technology. But can computer generated audio really hit mainstream, especially considering the lack of emotion?
The Simple RSS File Generator seems to be another low-priced desktop RSS feed generation tool, but it stands out only by not offering anything much.
June 1, 2005 Guardian's Simon Waldman on RSS: It's All About Traffic What does the Director of Digital Publishing for the UK's The Guardian have to say about RSS and what does he recommend?
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