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| You are here: Home » The RSS Marketing Diary » July 2005 Archive July 2005 July 27, 2005 Google's New RSS Features as an SEO Vehicle? Robin Good takes a far more positive outlook of Google's new RSS features than I do, proclaiming that this actually means Google is now indexing RSS feeds, although it's still unclear what they intend to do with them. Considering Google's complex ranking algorithms, it's questionable whether these manual submissions will have any weight at all.
FeedForAll Desktop RSS Publishing Tool Demo We're starting a series of video demos of RSS publishing and marketing tools with FeedForAll, the market leader in the desktop RSS publishing tools category. Take a look at this demo to see how easy and simple it really is to get started with RSS publishing and marketing.
RSS More Important Than VoIP and Skype? The Shareware Industry Awards Foundation certainly seems to think so, since they awarded top honors in the 2005 Awards to FeedForAll, the desktop RSS publishing tool. What this shows is that RSS is becoming increasingly recognized as a key internet communications tool, in addition to starting to establish a place for itself in the entire communicational mix.
July 26, 2005 Google Online RSS Reader: Worst Than Having Nothing At All Google just added RSS subscription/reading features to its personalized Google homepage. In summary: if this is how Google plans to contend on the RSS market, they might as well not do it at all.
July 25, 2005 If you're wondering how to get started with RSS marketing, here's a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you're on the right track.
Real RSS Usage Data from Pheedo Pheedo released some new benchmark data on RSS usage, ranging from most active RSS days to click-through ratios. Take a look at their numbers and our comments.
An RSS Web Developer Resource Index If you're a web developer looking in to RSS, this RSS Resource Index might come very useful.
July 21, 2005 RSS Still Not Recognized by End-users Even though RSS adoption already reached 12% of the U.S. online population, according to Jupiter Research, the latest Pew Internet & American Life Project report still finds that only 9% of Americans online have a good idea of what RSS feeds are.
July 20, 2005 From Video RSS Feeds to a New Browser With Integrated RSS In a mix of interesting RSS news, a new multimedia search engine provides customizable RSS feeds with the latest video content, a friend discusses the future of RSS beyond blogs, Tom Forenski questions whether confusion over RSS audience metrics is holding back online media and most importantly, AOL launches an IE-based browser with RSS capabilities.
July 19, 2005 RSS Average Daily Readership Explained The new RSS metric, Average Daily Readership, opened many key questions for both marketers and publishers. Today, Stuart Watson of Syndicate IQ responds in-full to all the questions asked, giving detailed answers to what ADR means and how it's calculated.
The RSS Enterprise Market Overview Enterprise RSS is a fairly new market, but already strongly dominated by a handful of companies, with NewsGator leading the pack. But what is enterprise RSS anyway and where is the market moving?
Common Blog Mistakes and Users Can't Distinguish Blogs A recent study by the Catalyst Group shows that users couldn't distinguish a blog from a standard site and also points at some other common blog mistakes. Number one is that RSS wasn't presented appropriately and two that there's no e-mail subscription option.
Displaying RSS Feeds on Your Site Links to some services that allow webmasters to easily display RSS feeds on their sites, plus a new free RSS parsing service.
RSS in IE and Longorn: Video from Gnomedex Microsoft's love for RSS and their future RSS plans have already become public knowledge after being presented at Gnomedex. For everyone that missed the event, here's the video recording of that same Microsoft session.
FeedBurner Bringing RSS Advertising to Europe Although RSS adoption in Europe doesn't seem to be anywhere near the situation in the US, especially on the publishing and marketing side, we should soon be seeing the first RSS advertising initiatives.
Washingtonpost.com Launches RSS Advertising RSS advertising is getting adopted by more and more media sites, this time by the Washington post. This might actually be one of the first integrated online advertising campaigns, to use RSS next to other online advertising channels, such as online video, standard ads and most especially behavioral targeting.
Extending RSS for Financial Markets As RSS deployement moves in to different markets, new extensions to the format will be needed to meet specific market requirements. A financial content provide is proposing a new RSS 2.0 category element, which would standardize the use of stock ticker symbols for financial content.
Box.net Introduced RSS File Sharing Box.net, an online file storage and sharing provider, just expanded their file sharing capabilities with RSS, making it possible for their users to automatically share documents, audio files, home movies and so on with their friends, family and coworkers, via RSS.
The 'Atom 1.0 vs RSS 2.0' Wiki If you're wondering what the differences between RSS 2.0 and Atom 1.0 are, especially how they compare and which is better, this Wiki might give you the answers you're looking for.
July 13, 2005 A new podcasting whitepaper explains the benefits of adding podcasting to your marketing mix, presents some podcasting best practices, shares business examples and more ...
July 12, 2005 What is Average Daily Readership? Average Daily Readership is a new RSS metric, just recently introduced by Syndicate IQ. Dubbed as the solution to wider RSS marketing adoption, it does leave some questions open ...
Attensa Metrics and RSS from the Investor's Point of View It's becoming increasingly evident that Attensa is going head-strong in to the RSS metrics space, based on Attention.xml. What is also evident is that Attensa will be trying to provide rich RSS metrics and behavior data, while at the same time maintaining full user privacy.
John Jantsch continues his blogging adventure, providing precise and easy-to-follow steps on how to get started with blogging, from learning about the basics of blogging to promoting your blog.
Changes to the RSS Diary and How We Did Them Some changes have been made to the RSS Diary, with the most important being a new subdomain rssdiary.marketingstudies.net and a new content category structure.
July 11, 2005 The RSS Promise for the People What RSS provides are not simple enhancements, but important advancements that can fundamentally change how internet content is consumed. Take a look at how RSS can help make our lives easier and what services are already making it so ...
30% of Consumer Magazine Websites Already Offer RSS The International Federation of the Periodical Press group just revealed the results of their consumer media study, which show that 30% of all consumer media sites are already providing their content via RSS.
Robin Good, the NewsMastering evangelist, just reviewed a new RSS radar/reader for the masses, which finally seems to provide end-users with the capability of creating their own RSS radars from multiple RSS feeds.
July 6, 2005 Surprising RSS Reader Usage Stats: What Do They Mean for Marketers? Feedburner just disclosed the aggregate numbers on the top 20 RSS Readers in the market, based on the 1,000 most popular feeds their serving. The results are quite surprising, and perhaps even alarming for marketers ...
Amazing RSS Delivery Possibilities and RSS Weather RSSWeather.com shows the way for complex, specialized and on-time RSS content delivery. Wouldn't it be great having an RSS feed with the latest stock values for just the papers you're holding, where you can for instance select that the feed updates only when the value of your stock increases for a predetermined number of points, and so on?
Podcast Users Expected To Reach 60 Million In Five Years New research from The Diffusion Group is forecasting that the number of US podcasting users will reach 60 million people by 2010. But can we really put much faith in research based on such a young technology?
July 5, 2005 Taking RSS to a Whole New Level ... ''I'm having a hard time putting your book down (I printed it out) and thanks to you, I'm not sleeping as much as I need to because every line I read gets more and more ideas running through my mind as how to employ RSS for doing business online!''
The ''Search is Brand'' Whitepaper UK-based Market Sentinel and Weboptimiser just recently launched a new whitepaper that takes a look at the impact of new internet developments, such as RSS, blogs and search, for brands.
RSSContact: Sharing Your Contacts With the World RSSContact.com joins the train of small but interesting RSS implementations, in this case, to help you create a compository of business and personal contacts to share with ''the world'' via RSS.
July 4, 2005 $100 Million RSS Investment Fund Announced Just a couple of days ago, the first RSS investment fund was announced, showing that the channel has finally matured business wise.
Blogs and RSS: What and How ... or Why Don't People Understand the Basic Relations Reading one the latest Shel Israel interviews again proved that many people out there, including quite a few prominent bloggers, don't understand the fundamental relations between e-mail, RSS, blogs and e-zines. But I think I finally have the easy definition or comparison ...
Here's an interesting RSS implementation ... Developers can now create customized Yahoo! Maps by sending various location data to Yahoo via RSS.
RSS Integration in to Longhorn Poses Security Issues Following all the hype concerning Microsoft's ''adoption'' of RSS, some voices stand out and start discussing the security issues this poses. Here are just some selected comments ...
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