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| You are here: Home » The RSS Marketing Diary » August 2005 Archive August 2005 August 31, 2005 Survey: Tangible Marketing Results from Blogging Only With Frequent Posting The latest small business survey shows that small business bloggers posting anywhere from 3 times a week to once a day are actually seeing hard marketing results, such as increased search engine traffic, lead generation and direct sales activities. 57% actually have no plans of implementing a blog in the near future, and 36% of those that are blogging are claiming that their blogging activities aren't producing any marketing results at all. At the same time, findings from another survey show that bloggers in fact do need an e-mail newsletter.
Podcasting Monetization Strategies #2: Publishers What are the direct monetization opportunities for podcasting?
August 30, 2005 RSS Feeds Submit Might Not Be What it Seems After publishing the review of RSS Feeds Submit yesterday, the vendor of RSS Submit stepped forward and provided some of his own commentary on their new competitor, which does put a different light on RSS Feeds Submit.
Podcasting Monetization Strategies #1: Marketers With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel. In this article, we're taking a look at the various indirect monetization opportunities made possible by podcasting for marketers, especially through improved and more personal marketing communications.
New RSS Tools: RSS by E-mail, RSS Ad Management and More Some new RSS tools to check-out: receive RSS content via e-mail; an RSS Ad Management and Tracking service; convert RSS feeds in to audio content; and a tool to create podcasts.
August 29, 2005 RSS and E-mail #1: How They Can Work Together? For most marketers online e-mail is still the key marketing and communicational tool, but getting your messages through is getting increasingly difficult. Since it's clear that even though RSS has 100% delivery ratios, it's really not a replacement for e-mail, the question remains how can RSS and e-mail be used together to generate the best possible results for your marketing?
New RSS Traffic Tool: RSS Feeds Submit In terms of generating traffic, what good is an RSS feed if no one can find it, right? Part of promoting your feeds and using them to generate traffic is of course submitting the feeds to appropriate search engines and directories, quite a tedious process if you're doing it by hand, given the large number of directories and engines out there. There's now a new tool that will help you do this automatically. See how it compares with one of its key competitors, which we already reviewed here.
87% of Influencers Are Using RSS According to Nooked, 87% of influencers are in fact using RSS to keep up with news and other information. With the low or even nonexisting investment for providing your own feeds, having an RSS strategy really should no longer be a question.
Enterprise RSS: RSS Feeds for Your SalesForce.com CRM Data Since yesterday, companies using SalesForce.com, one of the most popular CRM solutions on the market, can now integrate their SalesForce.com account with Spanning Salesforce 2.0, a free tool that allows them to subscribe to information from their Salesforce.com account via RSS.
August 27, 2005 Jupiter Researches' Survey Finds Only 3% Use RSS - A Highly Desirable Demographic A new survey from Jupiter Research, conducted on a sample of 4,000 internet users, finds that only 3% use RSS, but these people are a highly desirable demographic due to their high incomes, age and intensive online shopping habits.
Using Hosted Blog Tools as a Corporate CMS? Using blog tools to power corporate sites and their various sections might in fact in many cases prove to be a good choice, since blog tools are essentially very basic content management systems. But, can a serious company afford to have its brand and online location so directly associated with any kind of "hosting" service that gives a similar impression to what we were seeing a couple of years ago with companies who did not want to spend money for web hosting?
August 24, 2005 Requesting Registration to Grant Access to RSS Feeds - How AdAge Went Wrong RSS can in fact be used to capture data and registered users, but there are right approaches and wrong approaches to do doing so, especially if you want to generate maximum impact from your feeds. We'll examine the AdAge.com example and where they went wrong, and then provide other alternatives.
Only 11% of Blog Readers Use RSS According to Nielsen/NetRatings According to the latest research from Nielsen/NetRatings, only 11% of blog readers are using RSS for content consumption, with nearly 5% of those using desktop aggregators and more than 6% using web-services such as MyYahoo!
New RSS Services for End-Users Google launches a new version of their desktop search, featuring RSS; an RSS feed to get info on the latest poker tournaments; latest online videos via RSS; and cheap flights information in your RSS reader.
Much interesting RSS news, including Microsoft renaming RSS in to "Web Feeds", RSS 3.0, protecting RSS feeds from commercial republication, enterprise RSS, RSS advertising and more.
Back From My Vacation: MarketingStudies.net Live Again I just got back from my vacation in Tuscany, Italy, and am slowly starting to make some progress on all the lovely e-mail that's been waiting for me:) And also going through all the RSS news I missed during this past few days to get this site back up to speed ...
August 12, 2005 Just thought I'd let you know I'm starting my vacation as of now, so this blog will be dormant for the next 10 to 14 days.
August 11, 2005 ClickZ Doesn't Get RSS Metrics - How We Really Can Measure RSS Even after all that's been written and explained, even reputable online marketing publications such as ClickZ.com still don't get RSS metrics. Where did they go wrong and what marketers can really do with RSS metrics?
FeedDigest: An Excellent RSS Radar or NewMastering Tool I spent some more time with FeedDigest, the tool that helps you display syndicated content on your sites and mix multiple feeds together, and discovered it actually offers much more under the hood than I first anticipated. All in all, a great RSS radar tool. Do we have a market leader in this category here?
How to Buy RSS Advertising: Setting the Stage Bill Flitter of Pheedo is starting a series of articles on how to buy RSS advertising, beginning with some basic background information on RSS for marketers.
August 9, 2005 Interested in RSS Publishing and Marketing Solutions? Looking for a co-author ... We're looking for an associate co-author to tackle an RSS Marketing and Publishing Solutions report project with us.
It finally happened. Google now provides RSS feeds for all news.google.com searches, bringing you latest Google News content straight to your RSS reader. Webmasters are also in for a treat ...
August 8, 2005 The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?
How to Make RSS Feeds Work in IE7 and Windows Vista? The Longorn RSS team just started a work-in-progress, which will become a Windows RSS Publisher's Guide. They start by providing instructions for RSS Autodiscovery, not exactly something new, but also provide some interesting best practices for this feature.
Easily Publish Syndicated Content or Syndicate Your Own Feed Digest will help you get your own content syndicated to other sites, publish syndicated content on your own site and mix multiple feeds in a single feed.
August 2, 2005 User Driven E-commerce RSS Feeds I've been browsing the MSN Sandbox the other day and the MSN Shopping Beta announcement immediately captured my attention with a simple sentence: ''User driven RSS feeds, a first for shopping portals.''
RSS E-book Blows the Competition Out of the Water ''From a marketing-relevant standpoint, your book blows the other out of the water ...''
As a marketer I tend to give descriptions of things from the marketing point-of-view, and that goes for RSS as well. So I thought it would be interesting to have an explanation of RSS from someone who hasn't been professionally deformed by marketing (yet). Douglas' RSS explanation is a great resource!
August 1, 2005 A new RSS video covering the basics of marketing with RSS and the 7-step RSS marketing plan is now available with the Unleash the Marketing and Publishing Power of RSS package.
Several new and interesting enterprise RSS examples, which especially show that RSS will find its place behind the firewall in the corporate world.
7 Marketing Tips for Podcasts, Blog Ads, and RSS Feeds 7 RSS marketing, podcasting and blog marketing tips from MarketingSherpa.com.
Latest Forrerster Research study claims that only 2 percent of all online households in America are using RSS. Highly contradictory to other research from companies like Jupiter Research ...
Google Pushing RSS Advertising Patent: Are These Guys for Real? After reading last week's announcements of Google submitting a patent on contextual RSS ad placement technology, I just have to wonder if these guys are for real?
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