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| You are here: Home » The RSS Marketing Diary » September 2005 Archive September 2005 September 27, 2005 According to Forrester, 6% Use RSS In an announcement of their Consumer Forum 2005 event, Forrester Research reports that RSS is now being used by 6% of consumers, compared with 2% in 2004.
September 26, 2005 RSS and E-mail #2: Delivering Your E-zine via RSS We already covered how e-mail and RSS can work together, but in this article we are getting in to the how-to specifics of how to publish an e-zine via RSS.
Excellent RSS Marketing Example: Customized Real Estate Listings The true power of RSS for end-users, in direct relation to marketing, is getting precisely the content you want, carefully adjusted to your needs, at exactly the right time. For marketers, this means delivering highly relevant information that directly addresses the needs of their audiences.
Attensa Moves One Step Closer to RSS Aggregators of the Future Attensa, the Outlook RSS Reader, just made one more step towards what might become the future of RSS Readers, mainly taking them beyond "simple" feed aggregation towards more complex social networking features.
Another Top Feeds List: PubSub PubSub just launched a new "list service", listing the top 1.000 most popular sites, including blogs of course. What's interesting is that their tracking is based on the feeds they are watching.
September 21, 2005 RSS to Drive Banner Ads: Nothing to Get Carried Away About BBC uses RSS to dynamically drive the content of their banner ads. An innovative use of RSS, although dynamic ad content and even behavioral targeting have been around for quite some time now.
September 20, 2005 RSS Users Visit Three Times as Many News Web Sites as Non-Users In yet another batch of RSS research, Nielsen/NetRatings reports that RSS users are significantly more engaged in online news than non-users, visiting an average of 10.6 news sites compared with 3.4 news sites for non-users.
Podcasting for Marketers Interview with Rodney Rumford: Part 2 In the second part of the podcast marketing interview, we ask Rodney two key questions marketers are most interested in, real-life success stories and recommended best pratices.
September 19, 2005 How Direct Marketing Needs to Change for the Marketing Future With marketing slowly transforming from a clear "push" to a "semi-pull" model, one has to wonder how direct marketing will need to evolve to survive on the long-term. In this article, we take a look at some of the possibilities, especially in relation to RSS.
Taking the Easier Route to Generating RSS Subscribers RSS is certainly still far from being user-friendly, which is especially evident once you try and left-click on an RSS subscribe button. If you don't want to waste potential subscribers, what other alternatives do you have? And what are the best ways of generating RSS feed subscribers?
September 14, 2005 Podcasting for Marketers Interview with Rodney Rumford, PodBlaze.com: Part 1 We interviewed Rodney Rumford of PodBlaze.com to get first-hand information on how marketers really can use podcasting to increase their marketing and overall business results.
RSS a Pillar of Microsoft Strategy The RSS marketing future is getting closer every day as Microsoft embraces RSS as a pillar of their strategy. And it's not only CRM that RSS is getting in to ...
Google Launches Their Feed/Blog Search This has been all over the news today --- Google just launched their "blog" search engine, complete with "search feeds" and everything else we'd expect from Google, except perhaps an integrated RSS Reader. Hmmm ... now, how does Google really know what's a blog and what isn't?
September 12, 2005 Marketing Optimization 101 for Blogs Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise. Read this article to discover the 13 essential points to optimizing your blog ...
This is certainly breakthrough news. Outlook Express in Windows Vista, the next operating system from Microsoft, will also feature RSS reader functionality.
The RSS vendors space defined, with some of the key players in each field noted.
September 6, 2005 Another Desktop RSS Publishing Tool Phelios just released a new free desktop RSS publishing tool, yet another choice for those wanting to get in to the RSS game for free.
September 5, 2005 A Challenge to the RSS Industry: RSS Stats Unacceptable Forrester Research recently released the final version of their report, claiming that only 2% of American households online use RSS. And naturally, these numbers are far apart from much of the other research statistics available on the market. For marketers, the situation is nearning the unacceptable phase, with no one really knowing how adopted RSS really is. NewsGator and FeedDemon, Yahoo!, Pluck, Attensa, Bloglines, FireFox, Pheedo, Nooked, Syndicate IQ and others ... please save us of our misery --> start providing some real-life numbers on how many people are really using RSS.
RSS Just Became More Secure and Thus More Appropriate for Enterprise Implementation eWeek.com and internetnews.com report that RSS just became more secure and thus more appropriate for wider enterprise use. The first marketing applications are just around the corner.
This news comes at great pleasure for me and all marketers trying to establish a presence in one of the largest markets in the world, Russia. Word just got out that their key search engine and portal now also offers RSS aggregation to its users.
More on Helping Katrina Victims Here's one of the most comprehensive resources on helping Katrina victims.
September 1, 2005 Helping Katrina Victims ... I Don't Understand There are many things I don't understand about our world. Watching the media today, I don't understand why New Orleans mayor has to be pleading for help for the hurricane victims. I don't understand how human beings can kill one another and steal from one another in such crisis, even stopping the rescue efforts. And I don't understand, why they cannot be stopped ...
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