October 2005 [MarketingStudies.net]

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October 2005

October 28, 2005

posted by Rok Hrastnik in RSS Marketing

It's taken some time, but we're finally starting to see some more RSS usage from the e-commerce side. The latest example comes from NexTag, a comparison shopping search engine, which allows internet users to compare product prices from multiple sellers.

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October 26, 2005

posted by Rok Hrastnik in RSS Marketing

Why Pheedo believes RSS is better than e-mail and what are the key RSS marketing uses they recommend? How to integrate RSS with other marketing tools? RSS and affiliate managers?

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posted by Rok Hrastnik in RSS Advertising

Google has now been doing geo-targeting for the ads they place in publishers' RSS feeds for a couple of months already, which comes as a surprise to most marketers, although almost any traditional online advertising approach can be applied to RSS.

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October 24, 2005

posted by Rok Hrastnik in RSS Marketing

JupiterResearch just released a new report study on RSS marketing, covering advanced RSS marketing tactics and even coining a new term: IRSS --- Individualized RSS.

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posted by Rok Hrastnik in RSS Publishing and RSS Marketing Tools

If marketers are to accept RSS as a reliable and relevant outgoing communications and marketing channel, they need an out-of-the-box enterprise grade RSS marketing solution that offers them everything they are already getting from e-mail marketing. Today, they just got that.

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posted by Rok Hrastnik in RSS Latest News

From a not-so-good RSS parsing service to requesting existing subscribers to resubscribe to your RSS feeds, we take a look at the RSS "not so news" from October 15-23. Not much going on I guess ...

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posted by Rok Hrastnik in Other RSS Related Ramblings

The DMA show in Atlanta was certainly worth visiting. Not much in terms of RSS content. And the blogging part was sad, with hard-core bloggers yelling out against character blogs without any hard-data at all ...

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October 19, 2005

posted by Rok Hrastnik in RSS Latest News

Whatch the RSS space on Monday. From what I've seen, this changes everything for RSS marketing. The one thing direct marketers, and all others as well, have been waiting for.

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October 11, 2005

posted by Rok Hrastnik in Other RSS Related Ramblings

Just wanted to let everyone know that I've just had a huge computer crash, and although I managed to salvage my data, I'm no where near being operational.

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October 10, 2005

posted by Rok Hrastnik in RSS Statistics

We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data. In this article, we analyze the whitepaper step-by-step, explaining what their findings mean for marketers.

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posted by Rok Hrastnik in RSS Marketing

The Microsoft Team RSS is discussing what icon to use in their IE7 toolbar to represent RSS feeds.

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posted by Rok Hrastnik in Other RSS Related Ramblings

The past weeks seems to have been great for new RSS developments and news ... and from my side unfortunatelly full of things just needed to be done ...

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posted by Rok Hrastnik in RSS Services for End-users

Google's new web-based stand-alone RSS Reader is, unfortunatelly, a dissapointment, still being quite buggy and offering only a nice user interface, but no advanced features.

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October 5, 2005

posted by Rok Hrastnik in RSS Latest News

Most markets start their development in fragements and then consolidate more in their mature phase. For RSS, the real development phase started through 2002 and 2003, but it's already showing strong signs of consolidation happening in the industry.

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posted by Rok Hrastnik in RSS Marketing

"One of the tactics we've been able to employ to get targeted subscribers efficiently is co-registration ..."

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posted by Rok Hrastnik in RSS Marketing

Some time ago we asked top marketers to give us their best tips, advice and insight on RSS marketing. Here's the first part of the best of the best ...

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October 4, 2005

posted by Rok Hrastnik in Podcasting and RSS Audio

The Otter Group has been making quite some waves recently with their RSS Networks for Learning and their e-learning podcasts, which they are using as part of their marketing mix. We did an e-mail interview with them to get deep in to their strategies and success factors ...

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posted by Rok Hrastnik in Other RSS Related Ramblings

Let me know if you're perhaps coming to the DMA05 show in Atlanta, starting October 15.

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posted by Rok Hrastnik in Other RSS Related Ramblings

Who needs screen RSS content subscription and reading, if you can have a robot dog read your favorite RSS feeds to you? No, not sci-fi ...

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posted by Rok Hrastnik in RSS SEO and Traffic Generation

There's a new tool on the block to help you submit your RSS feed to some of the top RSS search engines and directories for free via a simple online interface.

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posted by Rok Hrastnik in RSS for Webmasters

Along with the good comes, the not so good. And while some have mentioned the emergence of RSS spam, where content publishers dynamically generate nonsensical feeds stuffed with keywords, the real concern relates to security. While an annoyance to the search engines, spam in RSS feeds pales in comparison to the possible security concerns that could be in RSS' future.

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