A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

 
[28.10.2005 l Rok Hrastnik]

Comparison Shopping RSS Feeds With Low Onsite Visibility

It's taken some time, but we're finally starting to see some more RSS usage from the e-commerce side. The latest example comes from NexTag, a comparison shopping search engine, which allows internet users to compare product prices from multiple sellers.
 
[26.10.2005 l Rok Hrastnik]

Marketers on RSS: The Best Of #2

Why Pheedo believes RSS is better than e-mail and what are the key RSS marketing uses they recommend? How to integrate RSS with other marketing tools? RSS and affiliate managers?
 
[26.10.2005 l Rok Hrastnik]

Geo-Targeting Already Available in RSS Advertising

Google has now been doing geo-targeting for the ads they place in publishers' RSS feeds for a couple of months already, which comes as a surprise to most marketers, although almost any traditional online advertising approach can be applied to RSS.
 
[24.10.2005 l Rok Hrastnik]

New RSS Study from Jupiter: The Messaging Innovation Imperative

JupiterResearch just released a new report study on RSS marketing, covering advanced RSS marketing tactics and even coining a new term: IRSS --- Individualized RSS.
 
[24.10.2005 l Rok Hrastnik]

The RSS Marketing Revolution from SilverPop

If marketers are to accept RSS as a reliable and relevant outgoing communications and marketing channel, they need an out-of-the-box enterprise grade RSS marketing solution that offers them everything they are already getting from e-mail marketing. Today, they just got that.
 
[24.10.2005 l Rok Hrastnik]

RSS News October 15-23

From a not-so-good RSS parsing service to requesting existing subscribers to resubscribe to your RSS feeds, we take a look at the RSS "not so news" from October 15-23. Not much going on I guess ...
 
[24.10.2005 l Rok Hrastnik]

Back from Atlanta

The DMA show in Atlanta was certainly worth visiting. Not much in terms of RSS content. And the blogging part was sad, with hard-core bloggers yelling out against character blogs without any hard-data at all ...
 
[19.10.2005 l Rok Hrastnik]

Revolution in RSS Marketing Coming Monday

Whatch the RSS space on Monday. From what I've seen, this changes everything for RSS marketing. The one thing direct marketers, and all others as well, have been waiting for.
 
[11.10.2005 l Rok Hrastnik]

Huge Computer Crash

Just wanted to let everyone know that I've just had a huge computer crash, and although I managed to salvage my data, I'm no where near being operational.
 
[10.10.2005 l Rok Hrastnik]

Analyzing the New Yahoo RSS Whitepaper for Marketers

We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data. In this article, we analyze the whitepaper step-by-step, explaining what their findings mean for marketers.
 
[10.10.2005 l Rok Hrastnik]

Microsoft Discussing the RSS Icon in IE7

The Microsoft Team RSS is discussing what icon to use in their IE7 toolbar to represent RSS feeds.
 
[10.10.2005 l Rok Hrastnik]

Lots of RSS News, But Too Little Time

The past weeks seems to have been great for new RSS developments and news ... and from my side unfortunatelly full of things just needed to be done ...
 
[10.10.2005 l Rok Hrastnik]

Dissapointing New RSS Reader from Google

Google's new web-based stand-alone RSS Reader is, unfortunatelly, a dissapointment, still being quite buggy and offering only a nice user interface, but no advanced features.
 
[05.10.2005 l Rok Hrastnik]

The RSS Market Consolidating

Most markets start their development in fragements and then consolidate more in their mature phase. For RSS, the real development phase started through 2002 and 2003, but it's already showing strong signs of consolidation happening in the industry.
 
[05.10.2005 l Rok Hrastnik]

Unique Generating RSS Subscribers Tip

"One of the tactics we've been able to employ to get targeted subscribers efficiently is co-registration ..."
 
[05.10.2005 l Rok Hrastnik]

Marketers on RSS: The Best Of #1

Some time ago we asked top marketers to give us their best tips, advice and insight on RSS marketing. Here's the first part of the best of the best ...
 
[04.10.2005 l Rok Hrastnik]

Going Deep in The Otter Group Podcasting for Learning Strategy

The Otter Group has been making quite some waves recently with their RSS Networks for Learning and their e-learning podcasts, which they are using as part of their marketing mix. We did an e-mail interview with them to get deep in to their strategies and success factors ...
 
[04.10.2005 l Rok Hrastnik]

DMA05 Atlanta: Are You Coming?

Let me know if you're perhaps coming to the DMA05 show in Atlanta, starting October 15.
 
[04.10.2005 l Rok Hrastnik]

Having a Robot Read RSS Content to You?

Who needs screen RSS content subscription and reading, if you can have a robot dog read your favorite RSS feeds to you? No, not sci-fi ...
 
[04.10.2005 l Rok Hrastnik]

New Tool to Submit Your RSS Feed to Search Engines Online

There's a new tool on the block to help you submit your RSS feed to some of the top RSS search engines and directories for free via a simple online interface.
 
[04.10.2005 l Rok Hrastnik]

Sharon Housely on RSS Security

Along with the good comes, the not so good. And while some have mentioned the emergence of RSS spam, where content publishers dynamically generate nonsensical feeds stuffed with keywords, the real concern relates to security. While an annoyance to the search engines, spam in RSS feeds pales in comparison to the possible security concerns that could be in RSS' future.
Unleash the Marketing and Publishing Power of RSS