A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

 
[29.11.2005 l Rok Hrastnik]

11 Reasons For Using RSS Marketing

After many posts on different strategic and tactical issues of RSS, it's time again to re-visit what RSS will do for you as a marketer and why you need it.
 
[29.11.2005 l Rok Hrastnik]

RSS On-Site Promotion: To Market or Not to Market

Marketers need to make a fundamental decision of whether to use RSS for marketing or not, and then base their RSS marketing tactics on this simple decision. It all starts with the subscribe button ...
 
[28.11.2005 l Rok Hrastnik]

RSS Reader That Converts RSS into Voice ... Genius and Theft

RSS DJ is a new RSS Reader that can take any RSS feed and automatically convert it to spoken word MP3. But it also comes as a bad sign of where this industry might be heading. Theft is the keyword here ...
 
[28.11.2005 l Rok Hrastnik]

Your Latest Personal Polls via RSS

Here's another good online service that takes advantage of RSS. Quimble allows you to create online polls for your friends and families, and then distribute them via RSS.
 
[23.11.2005 l Rok Hrastnik]

RSS Metrics Reports - Screenshots - From SimpleFeed 2.0

SimpleFeed share their screenshots of their RSS metrics reports.
 
[22.11.2005 l Rok Hrastnik]

RSS Industry Night Roundtable in San Francisco in December

The next Syndicate conference, entirely devoted to the business aspects of RSS, is taking place during December 12-14 in San Francisco. Coinciding with the event, an RSS Industry Night Roundtable will be taking place on the 12th, aiming to assemble a group of the top thought leaders in the RSS industry to discuss key topics that challenge all of us in this space.
 
[21.11.2005 l Rok Hrastnik]

The Basics of Measuring Your RSS Feeds

How do you measure RSS and what do you then do with this data? In this how-to article, we'll be taking a look at the absolute basics, starting from scratch and getting you to your first set of actionable metrics.
 
[21.11.2005 l Rok Hrastnik]

Want to Share a Room for Syndicate in San Francisco?

If you're going to the Syndicate conference in San Francisco --- want to share a room to cut down costs?
 
[21.11.2005 l Rok Hrastnik]

The Add To Google RSS Subscribe Button

Google just issued their own RSS subscribe button, cleverly called "Add to Google":)
 
[21.11.2005 l Rok Hrastnik]

What Can Seth Godin Do To Increase His RSS Readership

How are most blogs generating regular readership? The way most blogs have RSS implemented, it's highly probably trailing behind other readership sources.
 
[21.11.2005 l Rok Hrastnik]

RSS to Instant Messanger

A new service that allows you to subscribe to RSS feeds and receive pings to the Instant Messanger of your choice.
 
[21.11.2005 l Rok Hrastnik]

Share Your RSS Story on The Internet's Largest Talk Station, WS Radio

Get your RSS case study or success story on an upcoming radio show on RSS.
 
[16.11.2005 l Rok Hrastnik]

New RSS Metrics Service from Pheedo ... Exclusive Screenshots

Pheedo is just about to join the RSS Metrics game, going head-to-head with FeedBurner, with their free mass-market RSS metrics solution, accessible to every marketer out there.
 
[16.11.2005 l Rok Hrastnik]

Travelocity: One of the Best IRSS Marketing Examples ... Plus Some Tips For Them

Travelocity just surprised me with their new RSS subscription model, giving their visitors the chance to fully customize the travel offers they receive from the company. An excellent IRSS marketing example. Plus a new CMS with out-of-the-box customizable RSS.
 
[16.11.2005 l Rok Hrastnik]

Yahoo! Doing An RSS E-commerce Innovation and Debuting RSS Ads

Yahoo! surprises with an innovative RSS e-commerce application, and also debutes RSS advertising for its Yahoo! Publisher Network.
 
[14.11.2005 l Rok Hrastnik]

E-commerce RSS Goes One Step Further With eBay

eBay just went one step further in providing their users with RSS capabilities, now enabling eBay Stores sellers with the option of easily setting-up their RSS feed with their most recently-listed items.
 
[14.11.2005 l Rok Hrastnik]

The "Ultimate" RSS NewsMaster Tool and Outlook 12 RSS Features Screenshot

The Office Weblog has a new screenshot of the built-in RSS subscription functionality in Outlook 12. In another piece of news, Robin Good has some great info on what seems to be the best RSS Radar / NewsMastering tool currently available on the market.
 
[14.11.2005 l Rok Hrastnik]

MarketingProfs Expose My 7-Step RSS Marketing Plan

MarketinfProfs just published an updated version of my 7-Step RSS Marketing Plan article ... and achieved some great exposure in the blogosphere. The fun part is that the article is actually getting exposure from sources that otherwise totally ignore me:)
 
[08.11.2005 l Rok Hrastnik]

Leaving for Estonia Until November 13

Just wanted to let you know that I'm leaving for Estonia tomorrow and won't be available until November 13.
 
[07.11.2005 l Rok Hrastnik]

RSS Advertising ... Where's the Targeting Part?

FeedBurner and Feedster are launching their RSS advertising networks, but no one seems to be doing behavior targeting. The only way I see RSS advertising making in the long-run is that it becomes fully integrated with other online advertising channels. For example, if a visitor comes to my site from a certain campaign and makes a purchase, I want to stop displaying the ads for that product to him via all of my ad channels and start serving ads for another product. We're already doing it on the Web. When is it coming to RSS?
 
[03.11.2005 l Rok Hrastnik]

Sample Branded RSS Readers: A Great Lesson for Marketers

Today we take a look at some great samples of branded RSS Readers, with the pack being lead by the MediReader, which gets away by posing itself not as an RSS reader, but rather a constantly updated digital encyclopedia. There's a great lesson here for all of us marketers ...
 
[03.11.2005 l Rok Hrastnik]

RSS Marketing in Europe: Speaking on RSS in Estonia

Not surprisingly, RSS marketing is also making it's move in Europe. Not only in the "old" Europe, such as the UK and France, but recently also in the latest members of the European Union.
 
[02.11.2005 l Rok Hrastnik]

Using RSS for Document Version Updating

One of the beautiful things about RSS is that it's such a versitile and flexible channel that can practically deliver any kind of linear content, such as dozens of different types of content updates. The latest example brings us to using RSS for receiving updates to individual documents in a web-based word processing tool.
 
[02.11.2005 l Rok Hrastnik]

MarketingProfs Virtual Seminar: Better Than Email Marketing? RSS Demystified

If you'd like to get more practical know-how on RSS marketing, especially how it can work with e-mail marketing and how you can make it work as part of your marketing mix, you're invited to the virtual seminar I'm doing on this topic for MarketingProfs.com.
 
[02.11.2005 l Rok Hrastnik]

Robin Good's RSS Top55 Premium is Out

Who doesn't know Robin's list of top sites to submit your RSS feed to, to get maximum external RSS exposure? Well, he just made the updated premium addition available through his site ...
 
[01.11.2005 l Rok Hrastnik]

"This e-book goes into some serious detail ..."

Lee Sykes really took the time to go in to great detail and actually provides his readers with a full map of content available in "Unleash the Marketing and Publishing Power of RSS". If you were ever wondering about getting this e-book, the review should help you decide.
 
[01.11.2005 l Rok Hrastnik]

Revisiting Branded RSS Readers: RSSlvp

We're revisiting the branded RSS Reader topic with a quick review of one of the latest players in this market, RSSlvp, who have just prepared a branded RSS Reader demo for MarketingStudies.net.
 
[01.11.2005 l Rok Hrastnik]

What's Needed to Bring RSS to Mainstream

From reaching Critical Mass to Accountability, here are the key issues needed to be resolved before RSS reaches mainstream business use.
Unleash the Marketing and Publishing Power of RSS