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You are here: Home » The RSS Marketing Diary » November 2005 Archive

November 2005

November 29, 2005

posted by Rok Hrastnik in RSS Marketing

After many posts on different strategic and tactical issues of RSS, it's time again to re-visit what RSS will do for you as a marketer and why you need it.

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Comments (6)

posted by Rok Hrastnik in RSS Marketing

Marketers need to make a fundamental decision of whether to use RSS for marketing or not, and then base their RSS marketing tactics on this simple decision. It all starts with the subscribe button ...

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Comments (2)

November 28, 2005

posted by Rok Hrastnik in RSS Services for End-users

RSS DJ is a new RSS Reader that can take any RSS feed and automatically convert it to spoken word MP3. But it also comes as a bad sign of where this industry might be heading. Theft is the keyword here ...

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Comments (15)

posted by Rok Hrastnik in RSS Services for End-users

Here's another good online service that takes advantage of RSS. Quimble allows you to create online polls for your friends and families, and then distribute them via RSS.

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Comments (15)

November 23, 2005

posted by Rok Hrastnik in RSS Metrics

SimpleFeed share their screenshots of their RSS metrics reports.

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Comments (4)

November 22, 2005

posted by Rok Hrastnik in The Syndicate Conference

The next Syndicate conference, entirely devoted to the business aspects of RSS, is taking place during December 12-14 in San Francisco. Coinciding with the event, an RSS Industry Night Roundtable will be taking place on the 12th, aiming to assemble a group of the top thought leaders in the RSS industry to discuss key topics that challenge all of us in this space.

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Comments (2)

November 21, 2005

posted by Rok Hrastnik in RSS Step-by-Step

How do you measure RSS and what do you then do with this data? In this how-to article, we'll be taking a look at the absolute basics, starting from scratch and getting you to your first set of actionable metrics.

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Comments (5)

posted by Rok Hrastnik in The Syndicate Conference

If you're going to the Syndicate conference in San Francisco --- want to share a room to cut down costs?

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Comments (11)

posted by Rok Hrastnik in RSS SEO and Traffic Generation

Google just issued their own RSS subscribe button, cleverly called "Add to Google":)

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Comments (17)

posted by Rok Hrastnik in RSS Marketing

How are most blogs generating regular readership? The way most blogs have RSS implemented, it's highly probably trailing behind other readership sources.

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Comments (14)

posted by Rok Hrastnik in RSS Services for End-users

A new service that allows you to subscribe to RSS feeds and receive pings to the Instant Messanger of your choice.

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Comments (5)

posted by Rok Hrastnik in In the Media

Get your RSS case study or success story on an upcoming radio show on RSS.

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Comments (2)

November 16, 2005

posted by Rok Hrastnik in RSS Metrics

Pheedo is just about to join the RSS Metrics game, going head-to-head with FeedBurner, with their free mass-market RSS metrics solution, accessible to every marketer out there.

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Comments (4)

posted by Rok Hrastnik in RSS Marketing

Travelocity just surprised me with their new RSS subscription model, giving their visitors the chance to fully customize the travel offers they receive from the company. An excellent IRSS marketing example. Plus a new CMS with out-of-the-box customizable RSS.

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Comments (3)

posted by Rok Hrastnik in RSS Marketing

Yahoo! surprises with an innovative RSS e-commerce application, and also debutes RSS advertising for its Yahoo! Publisher Network.

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Comments (3)

November 14, 2005

posted by Rok Hrastnik in RSS Marketing

eBay just went one step further in providing their users with RSS capabilities, now enabling eBay Stores sellers with the option of easily setting-up their RSS feed with their most recently-listed items.

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Comments (74)

posted by Rok Hrastnik in RSS Services for End-users

The Office Weblog has a new screenshot of the built-in RSS subscription functionality in Outlook 12. In another piece of news, Robin Good has some great info on what seems to be the best RSS Radar / NewsMastering tool currently available on the market.

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Comments (1)

posted by Rok Hrastnik in In the Media

MarketinfProfs just published an updated version of my 7-Step RSS Marketing Plan article ... and achieved some great exposure in the blogosphere. The fun part is that the article is actually getting exposure from sources that otherwise totally ignore me:)

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Comments (7)

November 8, 2005

posted by Rok Hrastnik in Other RSS Related Ramblings

Just wanted to let you know that I'm leaving for Estonia tomorrow and won't be available until November 13.

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Comments (2)

November 7, 2005

posted by Rok Hrastnik in RSS Advertising

FeedBurner and Feedster are launching their RSS advertising networks, but no one seems to be doing behavior targeting. The only way I see RSS advertising making in the long-run is that it becomes fully integrated with other online advertising channels. For example, if a visitor comes to my site from a certain campaign and makes a purchase, I want to stop displaying the ads for that product to him via all of my ad channels and start serving ads for another product. We're already doing it on the Web. When is it coming to RSS?

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Comments (17)

November 3, 2005

posted by Rok Hrastnik in RSS Marketing

Today we take a look at some great samples of branded RSS Readers, with the pack being lead by the MediReader, which gets away by posing itself not as an RSS reader, but rather a constantly updated digital encyclopedia. There's a great lesson here for all of us marketers ...

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Comments (2)

posted by Rok Hrastnik in RSS Marketing

Not surprisingly, RSS marketing is also making it's move in Europe. Not only in the "old" Europe, such as the UK and France, but recently also in the latest members of the European Union.

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Comments (3)

November 2, 2005

posted by Rok Hrastnik in RSS Services for End-users

One of the beautiful things about RSS is that it's such a versitile and flexible channel that can practically deliver any kind of linear content, such as dozens of different types of content updates. The latest example brings us to using RSS for receiving updates to individual documents in a web-based word processing tool.

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Comments (4)

posted by Rok Hrastnik in RSS E-book Developments

If you'd like to get more practical know-how on RSS marketing, especially how it can work with e-mail marketing and how you can make it work as part of your marketing mix, you're invited to the virtual seminar I'm doing on this topic for MarketingProfs.com.

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Comments (0)

posted by Rok Hrastnik in RSS SEO and Traffic Generation

Who doesn't know Robin's list of top sites to submit your RSS feed to, to get maximum external RSS exposure? Well, he just made the updated premium addition available through his site ...

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Comments (1)

November 1, 2005

posted by Rok Hrastnik in RSS E-book Developments

Lee Sykes really took the time to go in to great detail and actually provides his readers with a full map of content available in "Unleash the Marketing and Publishing Power of RSS". If you were ever wondering about getting this e-book, the review should help you decide.

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Comments (2)

posted by Rok Hrastnik in RSS Marketing

We're revisiting the branded RSS Reader topic with a quick review of one of the latest players in this market, RSSlvp, who have just prepared a branded RSS Reader demo for MarketingStudies.net.

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Comments (2)

posted by Rok Hrastnik in RSS Marketing

From reaching Critical Mass to Accountability, here are the key issues needed to be resolved before RSS reaches mainstream business use.

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Comments (1)

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