December 2005 [MarketingStudies.net]

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December 2005

December 23, 2005

posted by Rok Hrastnik in Other RSS Related Ramblings

We are most happy to announce a new blog in the MarketingStudies family, bringing you RSS technology advice, helping you understand RSS technology issues and explain different RSS business cases.

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December 21, 2005

posted by Rok Hrastnik in RSS Latest News

From next generation RSS readers (with benefits for marketers as well), Microsoft's integration of RSS into IE, to adding additional information to the content items in your feeds, here's the latest RSS news.

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December 19, 2005

posted by Rok Hrastnik in RSS Statistics

Pheedo's research shows that standalone ads in RSS feeds are over 9 times more successful than inline ads. Read the article for more of the latest stats, their interpretation and "how-to" advice for marketers.

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December 14, 2005

posted by Rok Hrastnik in The Syndicate Conference

Greg Reinacker is picking up the ball and getting concrete in solving the issues we discussed at the RSS Industry Night Roundtable. With incredible speed, his already thrown out a proposal for no-index flag.

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posted by Rok Hrastnik in The Syndicate Conference

The RSS Industry Night Roundtable yesterday was an amazing event. Quite difficult to explain in words, but it really was the first event where about 95% of the RSS industry sat down together, had dinner and openly started discussing RSS issues. And then came up with a concept of a solution for IRSS ...

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December 9, 2005

posted by Rok Hrastnik in The Syndicate Conference

I just got confirmation from Yahoo! that they are joining our RSS Roundtable on Monday, including Scott Gatz.

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posted by Rok Hrastnik in The Syndicate Conference

The RSS Industry Night Roundtable in San Francisco is just a few days away and confirmed participation is quite amazing, almost being a "who's who" in the RSS(marketing) industry. Certainly shaping up into one of the best unofficial RSS events of the year.

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December 1, 2005

posted by Rok Hrastnik in RSS Services for End-users

Yahoo! just launched a beta of the first fully featured webmail integrated RSS reader. Considering Yahoo! Mail's incredible reach, this is the next big step for bringing RSS to the masses and making it a "household appliance". Most certainly good news for RSS marketers, which will without doubt shortly see a great increase in RSS penetration.

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