A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
| While podcasting and videocasting offer many benefits to marketers, there's still no streamlined solution to make the process as easy as 1-2-3. Is Apple coming close with their rumored QuickTime 2 RSS tool? |
| Copyright and RSS have always been a big issue, since RSS makes it so easy to take content from content producers, display it in full on your website and use it to generate more traffic, search engine juice and especially make money by placing ads next to that content. It's certainly inviting for marketers to take advantage of this RSS capability and it's also understanding from publishers to want to protect their content in some way. The problem is that there is still no clear consensus on what's wrong and what not. |
| Not everyone in your organization may care about RSS, but that's no reason you can deliver your relevant internal content to them via this channel. The solution, as demonstrated by the Irish Health Services with their RSS for Emergency Planning Initiatives, implemented by Nooked, might be to offer a desktop alert system, running on RSS in the background, to deliver only the highly relevant "official" information to internal staff. |
| The Syndicator Blog from IDG (sorry, no actual author referenced) writes about what most of us are experiencing - content overload from our RSS Readers. But perhaps uknown to the general population, the solution is coming very soon. |
| How book and audio authors and artists can promote their work via RSS? |
| As I'm sure you've noticed posting frequency in the RSS Marketing Diary has slowed down considerably during the past month or so. Part of that is due to the undergoing work to re-develop this site. If you have any ideas or requests, please let us know. |
| One of the key elements of the RSS marketing game is actually getting people new to RSS to subscribe to start using RSS and subscribe to your content. In this regard, BBC has done a huge leap forward and can serve marketers as real inspiration on how far to go to help their visitors "cope" with RSS. |
| A new service promises two-way personal communications via RSS. A great idea or a lost cause? |
| The one problem facing desktop RSS publishing tool vendors is the lack of advanced RSS marketing and publishing features, which can only be provided via server-side scripting and cannot be packaged into a standalone desktop application. But there is a solution ... |
| The first eCommerce RSS Radio Show just aired yesterday, featuring Doc Searls and his insights into the new marketplace and what marketers need to do to stay in the game. Free audio recording should be available ASAP. |
| Christopher Knight of EmailUniverse.com shares his insights on e-zine marketing and publishing in 2006, giving the "prediction sport" some great actionable tips, which also include a new tip on using RSS for e-zine publishing. |
| If you're looking to start using RSS in your marketing or want to expand on your knowledge and get some additional ideas, here are our top RSS Marketing articles and tips of 2005. |
| Does anyone still remember that RSS was also supposed to be used to make it simple for publishers to share and display their content on other sites, to bring them additional visibility, credibility and targeted traffic? We now finally have a tool that makes this easy ... |
| One of the great things about RSS is that it's easily extendable through the use of "namespaces" - simply new custom elements or tags that work with the existing RSS specification - allowing developers to create their own additions to the RSS format. |
| From behavioral targeting to internet marketing processes optimization, here's my short list on what to focus on in 2006. |
