A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

 
[28.02.2006 l Rok Hrastnik]

Why is Monetizing RSS Such a Mystery?

Everyone's talking about RSS monetization, but most are missing the true point: RSS monetization will come by using RSS to improve your marketing. Rich Ord seems to be missing the point ... but then again, so are many others. At the same time Robert Scoble and the Blog Herald are discussing full-text VS summary feeds ... but it's not really about recipes ...
 
[28.02.2006 l Rok Hrastnik]

FeedBurner Introduces New RSS Metrics: Great News for Marketers

How will FeedBurner's new metrics improvements help you improve your RSS marketing?
 
[28.02.2006 l Rok Hrastnik]

Excellent RSS Advertising Overview and The Dangers of the Orange Button

A good overview of RSS advertising that makes a point of publishers adopting RSS quicker than end-users. No wonder if we're still frightening the masses with the orange RSS button. And the new RSS icon is no better ...
 
[21.02.2006 l Rok Hrastnik]

Real Data on How RSS Increases Sales, Plus An Unusual RSS Promotion Strategy That Works

Real data on an unsual and highly successful campaign to convert e-mail subscribers to RSS. Plus some excellent data on how RSS actually helped a company increases sales by four times.
 
[20.02.2006 l Rok Hrastnik]

Your RSS Advertising Plan: Quick Tips

Quick tips on RSS advertising media planning, ad creative and realistics reach expectations. And no, it's not only about selecting a couple of feeds based on their topic ...
 
[20.02.2006 l Rok Hrastnik]

SimpleFeed Moves Forward With Secure RSS, Automatic Content Import and a Self-Service Offering

SimpleFeed, with their ability to publish customizable RSS feeds, content targeting and advanced metrics, has been one of the top 5 RSS publishing vendors since they started-up their business. They just released an upgrade to their service, allowing their clients to create secure RSS feeds, which require a username and password to access ...
 
[08.02.2006 l Rok Hrastnik]

Are Goodmail and AOL Trying to Limit E-mail Marketing to Corporations and US Business?

While AOL and Yahoo! charging for e-mail postage via Goodmail might not really be a huge blow for savvy e-mail marketers, certain issues with Goodmail itself are looking like the company is trying to limit e-mail marketing only to corporations and US businesses. No e-mail marketing for startups and European companies?
 
[06.02.2006 l Rok Hrastnik]

E-mail Postage and the Rise of RSS Marketing ... Or the Death of E-mail Marketing and What You Can Do

AOL and Yahoo! rocked the e-mail world announcing they'll start charging $2.5-$10 per thousand emails sent to guarantee delivery. What does this mean for you and most importantly what do you need to start doing now to stay in the game before it's too late ...
Unleash the Marketing and Publishing Power of RSS