February 2006 [MarketingStudies.net]

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February 2006

February 28, 2006

posted by Rok Hrastnik in RSS Marketing

Everyone's talking about RSS monetization, but most are missing the true point: RSS monetization will come by using RSS to improve your marketing. Rich Ord seems to be missing the point ... but then again, so are many others. At the same time Robert Scoble and the Blog Herald are discussing full-text VS summary feeds ... but it's not really about recipes ...

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posted by Rok Hrastnik in RSS Metrics

How will FeedBurner's new metrics improvements help you improve your RSS marketing?

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posted by Rok Hrastnik in RSS Advertising

A good overview of RSS advertising that makes a point of publishers adopting RSS quicker than end-users. No wonder if we're still frightening the masses with the orange RSS button. And the new RSS icon is no better ...

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February 21, 2006

posted by Rok Hrastnik in RSS Marketing

Real data on an unsual and highly successful campaign to convert e-mail subscribers to RSS. Plus some excellent data on how RSS actually helped a company increases sales by four times.

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February 20, 2006

posted by Rok Hrastnik in RSS Advertising

Quick tips on RSS advertising media planning, ad creative and realistics reach expectations. And no, it's not only about selecting a couple of feeds based on their topic ...

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posted by Rok Hrastnik in RSS Publishing and RSS Marketing Tools

SimpleFeed, with their ability to publish customizable RSS feeds, content targeting and advanced metrics, has been one of the top 5 RSS publishing vendors since they started-up their business. They just released an upgrade to their service, allowing their clients to create secure RSS feeds, which require a username and password to access ...

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February 8, 2006

posted by Rok Hrastnik in Other RSS Related Ramblings

While AOL and Yahoo! charging for e-mail postage via Goodmail might not really be a huge blow for savvy e-mail marketers, certain issues with Goodmail itself are looking like the company is trying to limit e-mail marketing only to corporations and US businesses. No e-mail marketing for startups and European companies?

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February 6, 2006

posted by Rok Hrastnik in RSS Marketing

AOL and Yahoo! rocked the e-mail world announcing they'll start charging $2.5-$10 per thousand emails sent to guarantee delivery. What does this mean for you and most importantly what do you need to start doing now to stay in the game before it's too late ...

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