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| You are here: Home » The RSS Marketing Diary » March 2006 Archive March 2006 March 29, 2006 Let It Sink In: RSS is NOT a Business Model RSS monetization is a myth. Sorry to have to say that. If your marketing strategy sucks, it won't get any better because of RSS. What RSS will do is help you increase your marketing effectiveness and impact ... but only if you have something there to start with.
Genius Customized RSS Feeds From BabyCenter.com BabyCenter.com innovates RSS subscriptions and provides one of the best examples of how to do customized RSS feeds for marketing.
RSS E-commerce Expanding With Amazon and Ebay Both Amazon and E-bay are taking their RSS features one step further, expanding their e-commerce use.
Cool New Marketing RSS Uses: Cars, Package Tracking and Price Comparison More RSS feeds to make your life easier ... and use as examples for your marketing. From customized RSS inventory updates from a car dealer to watching price changes for the product you're thinking of buying.
Mobcasting? Delivering RSS Updates About Mobs? OK, It's Mobile ... Podcasting coming to mobile phones. Penetration should jump with this ...
Making RSS Easier to Pay Attention To New services to help you keep track of more RSS sources by filtering out only the information that really matters to you.
March 27, 2006 Get The Most From RSS Technology: How RSS Feeds Are Structured #2 We continue taking a deeper look at how RSS feeds are structured and how you can use that to your advantage in your marketing.
March 21, 2006 Audio Interview With Robert Scoble on Marketing With Blogs #1 Just recently I've had the pleasure of interviewing Robert Scoble, the co-author of a hit blogging book, Naked Conversations, on marketing with blogs. In the first part of the interview Robert tells you why you should blog, how it will help your sales and what makes a blog a blog.
NewsWeek and FeedFlare: RSS Going Viral FeedFlare has been an interesting idea from FeedBurner from the start, further expanding on RSS to allow RSS subscribers to easier distribute the content they like to their friends and otherwhise interact with the content item, directly from the RSS Reader. And now NewsWeek is going to enable their readers to virally spread their content, the content they are subscribing to through their RSS feeds.
Digging Deeper To Get The Most From RSS Technology: How RSS Feeds Are Structured #1 RSS marketing is not only about the strategies and tactics you use, but also about taking advantage of the little technical details that make RSS what it is. Today we're taking you one step further and taking a more detailed look at how RSS feeds are structured and how you can use that to your advantage.
Finally, comments are open again. It was about time. And the story behind why they were closed in a great example of what's wrong with the internet today.
How Much For a Good Podcasting Tool? Now this is getting funny --- podcasting has become all the rage, and yet there are no all-in-one podcasting tools available. So tell me, how much would it cost to do a podcasting tool that does the following ...
March 16, 2006 Optimize Your RSS Feed for Better Search Placement 9 must-read tips on how to optimize your RSS feed for better search engine placement.
34.4 Percent of Chineese Internet Users Use RSS According to TechNewsWorld 34.4% of the Chineese internet population already uses RSS. Of course, the study, conducted by polling 2,689 people is hardly conclussive, but at least the indications are here.
RSS Advertising Won't Work If Your Bribe Your Users Steve Rubel really doesn't hide his negative feelings about advertising in RSS feeds ... and suggests publishers start bribing users with "full text news feeds gratis in exchange for opting into another that only has relevant ads." Why this will never ever work ... and the history that proves it.
BookingBuddie.com: Travel Deals RSS Feeds Done Wrong Another great idea on how to make consumers' lives better with RSS: aggregate top deals from hundreds of travel services providers and offer this information via RSS to consumers looking for top travel services at the best price. If only they did it right ...
PreFound: The Next Big Search Idea? (With RSS) Well, not really, since the niche search market has become so crowded lately that you'd be pressed hard to find a search method not offered, but still an amazing idea that gets you more relevant results.
Make Your Design Sell: A New Book by Roger C. Parker Get 3 free PDFs on doing design that sells, from guerrila marketing design to better designing your newsletter.
When Your Hosting Company Fails: Comments Still Down Comments have been down for a couple of weeks now and the last I checked they still are. Oh yeah, change the hosting company, I hear you say. If it were only that easy, but once they have you, they have you ... unless they really mess up and force to you take up days of work to get everything sorted out on a new server.
March 9, 2006 RSS E-commerce From Burpee.com, Ice.com and Ebags.com Some interesting RSS marketing ideas from online retailers. Can't wait to see them implemented.
March 8, 2006 Use Rasasa.com to Receive Critical RSS Updates to Your Mobile Phone or IM RSS is great for getting latest content updates as soon as they become available to your computer or even to your mobile phone, if you're using a mobile RSS Reader. The only problem is that this is usually done softly, without really pushing you with new content (and you actually want some content to be pushed to you, depending on how important it is), and without giving you access to that content depending on what you're currently doing. Rasasa moves beyond by getting critical RSS content delivered via an online instant messenger, e-mail or SMS, depending on what you're currently doing.
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