A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

 
[26.04.2006 l Rok Hrastnik]

Easy RSS Advertising From Pheedo: Ads for Feeds

Pheedo today announced their new service, Ads for Feeds, which allows RSS publishers to easily place ads in their RSS feeds, while at the same time gathering RSS metrics and without redirecting traffic to another domain.
 
[26.04.2006 l Rok Hrastnik]

Syndicate IQ Shakes the RSS Advertising World With Advanced Ad Serving

Syndicate IQ just announced their RSS ad serving platform that finally brings RSS advertising closer to what "traditional" online advertiers want.
 
[24.04.2006 l Rok Hrastnik]

Your RSS Marketing Strategy: Deciding How To Deliver Your RSS Content

To get started with RSS Marketing the right way you need to correctly plan your RSS Marketing strategy, starting by deciding how you are going to deliver your RSS content. This short guide will take you through the key steps and decisions ...
 
[24.04.2006 l Rok Hrastnik]

More Coupon RSS Feeds: Zixxo

It's amazing how coupon "dealers" are starting to adopt RSS to allow their users to receive coupons via RSS feeds, in addition to other channels.
 
[19.04.2006 l Rok Hrastnik]

Good Coupon RSS Idea Gone Bad and 4 Lessons to Learn

4 lessons you can learn today on how to do a coupon RSS strategy right ... unfortunatelly based on a good coupon RSS idea that went bad.
 
[18.04.2006 l Rok Hrastnik]

RSS Data From Ad Age

RSS is currently used or is planned to be used within the next 12 months by 63% of consumer product marketers, 65% media and communications marketers, 37% retail marketers, 37% financial services marketers and 38% equipment and tech marketers.
 
[18.04.2006 l Rok Hrastnik]

4 Getting Started Quickly With Podcasting Tips

4 tips to get you started with podcasting ...
 
[18.04.2006 l Rok Hrastnik]

New Stats on Podcast Growth by FeedBurner

According to FeedBurner, who manage 44,000 podcast feeds, they now total 1.6 million podcast subscribers, which averages only to 36 subscribers per feed, but is growing at a 20% monthly rate.
 
[18.04.2006 l Rok Hrastnik]

Media RSS Now Supported by Gecko Tribe

One of the first RSS-to-HTML parsing scripts, used to display RSS feeds on your site, has just been upgraded with support to also display audio files, images and so on.
 
[11.04.2006 l Rok Hrastnik]

Online Conversations About RSS Customization and RSS Direct Marketing

Charlie Wood changes his stance on customizable RSS feeds, Forrester launches customizable feeds and Kevin Birody joins the RSS vs E-mail debate.
 
[11.04.2006 l Rok Hrastnik]

Speaking at the DMA's ACCM Conference in Chicago

Drop me a note if you plan on being in Chicago between May 6th and 11th, as I'll be speaking on using RSS for direct marketing at the ACCM conference, dubbed as the largest conference for Catalog, Internet and Multichannel Merchants.
 
[10.04.2006 l Rok Hrastnik]

RSS Industry Night Roundtable II

Pheedo, iUpload and PRWeb are organizing the RSS Industry Night Roundtable II event, following the event we did together last December, coinciding with the Syndicate Conference.
 
[06.04.2006 l Rok Hrastnik]

RSS Marketing Realism ... Or Do Some People Simply Not Understand?

Why do marketers refuse to understand RSS and all the benefits it offers? The latest shot of not understanding comes from Bill McCloskey at MediaPost, listing why RSS will never work for marketers. Care for another round of point-by-point debate? This time highly practical ... And then bring on the next one ...
 
[06.04.2006 l Rok Hrastnik]

New Hope for Branded RSS Readers

Branded RSS Readers never really took off, although they provide marketers with uncounted benefits of better connecting with their customers, while at the same time offering them a valuable service. But here's an idea that could actually make branded RSS Readers work ...
 
[03.04.2006 l Rok Hrastnik]

RSS Becoming a Hit With Marketers

40% of marketers are definitely planning on investing in adding RSS feeds to their marketing mix in 2006, while 19% plan to spend more than a year out. Don't be left out ...
 
[03.04.2006 l Rok Hrastnik]

Emerson: An RSS Overkill?

Here's a company that's totally serious about RSS marketing. Learn from their strong on-site RSS promotion, but be cautious about ignoring the e-mail options as well.
 
[03.04.2006 l Rok Hrastnik]

Lacking RSS Authentication in IE and Outlook

It seems that Microsoft won't be supporting RSS feed authentication, which is really crucial for enterprise RSS use.
 
[03.04.2006 l Rok Hrastnik]

For Crying Out Loud! RSS Does NOT Equal Delivering Blog Posts

The MediaPost emailInsider is spot on about integrating RSS, blogs and e-mail ... and doing it today, not tomorrow. But for crying out loud, stop directly relating RSS to blog content delivery.
 
[03.04.2006 l Rok Hrastnik]

Law.com Provides Its Branded RSS Reader

Law.com brands their RSS Reader with their logo and law feeds.
Unleash the Marketing and Publishing Power of RSS