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You are here: Home » The RSS Marketing Diary » April 2006 Archive

April 2006

April 26, 2006

posted by Rok Hrastnik in RSS Advertising

Pheedo today announced their new service, Ads for Feeds, which allows RSS publishers to easily place ads in their RSS feeds, while at the same time gathering RSS metrics and without redirecting traffic to another domain.

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Comments (4)

posted by Rok Hrastnik in RSS Advertising

Syndicate IQ just announced their RSS ad serving platform that finally brings RSS advertising closer to what "traditional" online advertiers want.

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Comments (1)

April 24, 2006

posted by Rok Hrastnik in RSS Step-by-Step

To get started with RSS Marketing the right way you need to correctly plan your RSS Marketing strategy, starting by deciding how you are going to deliver your RSS content. This short guide will take you through the key steps and decisions ...

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Comments (11)

posted by Rok Hrastnik in RSS Marketing

It's amazing how coupon "dealers" are starting to adopt RSS to allow their users to receive coupons via RSS feeds, in addition to other channels.

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Comments (3)

April 19, 2006

posted by Rok Hrastnik in RSS Marketing

4 lessons you can learn today on how to do a coupon RSS strategy right ... unfortunatelly based on a good coupon RSS idea that went bad.

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Comments (2)

April 18, 2006

posted by Rok Hrastnik in RSS Statistics

RSS is currently used or is planned to be used within the next 12 months by 63% of consumer product marketers, 65% media and communications marketers, 37% retail marketers, 37% financial services marketers and 38% equipment and tech marketers.

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posted by Rok Hrastnik in Podcasting and RSS Audio

4 tips to get you started with podcasting ...

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Comments (2)

posted by Rok Hrastnik in RSS Statistics

According to FeedBurner, who manage 44,000 podcast feeds, they now total 1.6 million podcast subscribers, which averages only to 36 subscribers per feed, but is growing at a 20% monthly rate.

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Comments (1)

posted by Rok Hrastnik in RSS for Webmasters

One of the first RSS-to-HTML parsing scripts, used to display RSS feeds on your site, has just been upgraded with support to also display audio files, images and so on.

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Comments (2)

April 11, 2006

posted by Rok Hrastnik in RSS Marketing

Charlie Wood changes his stance on customizable RSS feeds, Forrester launches customizable feeds and Kevin Birody joins the RSS vs E-mail debate.

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Comments (1)

posted by Rok Hrastnik in RSS Marketing

Drop me a note if you plan on being in Chicago between May 6th and 11th, as I'll be speaking on using RSS for direct marketing at the ACCM conference, dubbed as the largest conference for Catalog, Internet and Multichannel Merchants.

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Comments (2)

April 10, 2006

posted by Rok Hrastnik in RSS Latest News

Pheedo, iUpload and PRWeb are organizing the RSS Industry Night Roundtable II event, following the event we did together last December, coinciding with the Syndicate Conference.

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Comments (1)

April 6, 2006

posted by Rok Hrastnik in RSS Marketing

Why do marketers refuse to understand RSS and all the benefits it offers? The latest shot of not understanding comes from Bill McCloskey at MediaPost, listing why RSS will never work for marketers. Care for another round of point-by-point debate? This time highly practical ... And then bring on the next one ...

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Comments (5)

posted by Rok Hrastnik in RSS Marketing

Branded RSS Readers never really took off, although they provide marketers with uncounted benefits of better connecting with their customers, while at the same time offering them a valuable service. But here's an idea that could actually make branded RSS Readers work ...

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Comments (11)

April 3, 2006

posted by Rok Hrastnik in RSS Statistics

40% of marketers are definitely planning on investing in adding RSS feeds to their marketing mix in 2006, while 19% plan to spend more than a year out. Don't be left out ...

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Comments (1)

posted by Rok Hrastnik in RSS Marketing

Here's a company that's totally serious about RSS marketing. Learn from their strong on-site RSS promotion, but be cautious about ignoring the e-mail options as well.

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Comments (5)

posted by Rok Hrastnik in RSS Services for End-users

It seems that Microsoft won't be supporting RSS feed authentication, which is really crucial for enterprise RSS use.

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Comments (1)

posted by Rok Hrastnik in RSS Marketing

The MediaPost emailInsider is spot on about integrating RSS, blogs and e-mail ... and doing it today, not tomorrow. But for crying out loud, stop directly relating RSS to blog content delivery.

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Comments (6)

posted by Rok Hrastnik in RSS Services for End-users

Law.com brands their RSS Reader with their logo and law feeds.

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