May 2006 [MarketingStudies.net]

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May 2006

May 5, 2006

posted by Rok Hrastnik in RSS Marketing

Please help us make the RSS Marketing Survey as comprehensive as possible. All participants get the full survey report, and all the key data will be shared publicly.

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posted by Rok Hrastnik in Other RSS Related Ramblings

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May 3, 2006

posted by Rok Hrastnik in RSS Marketing

My greatest gripe against RSS marketing initiatives is that they're just poorly done. If you're offering a complex product, doing one-size-fits-all feeds just won't do it. It seems Expedia understands this ...

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posted by Rok Hrastnik in RSS Publishing and RSS Marketing Tools

Email Reaction is another e-mail vendor following the certain trend of RSS going the way of e-mail marketing ... in terms of direct marketing capabilities of course.

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May 2, 2006

posted by Rok Hrastnik in Other RSS Related Ramblings

Would you like to compare your RSS marketing results with those of your peers? Participate in the 2006 RSS Marketing Survey, get the latest data from your peers for free and get a chance for your case study to be featured in a bestselling RSS book.

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posted by Rok Hrastnik in Other RSS Related Ramblings

Just a quick update for existing Unleash the Marketing & Publishing Power of RSS customers. We just released the preview of the 2006 edition, with the first two sections. Please e-mail us if you haven't received the notification.

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posted by Rok Hrastnik in RSS Marketing

Nooked and Infacta integrate e-mail and RSS to help e-mail marketers save time when duplicating their efforts to RSS, and even more importantly, allow them to easily promote trackable RSS feeds to their e-mail subscribers.

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posted by Rok Hrastnik in RSS Marketing

Inclue!, just released a couple of days ago, is a new breed of mass-market branded RSS Reader ... which integrates into Outlook and can be branded in less than 5 minutes.

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posted by Rok Hrastnik in RSS Metrics

I got my facts wrong the other day in the post about the new Pheedo service. Actually, FeedBurner's MyBrand service also allows you to serve your optimized feeds from your own domain, retaining all the SEO benefits of RSS. Terribly sorry for the blunder ...

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posted by Rok Hrastnik in RSS Marketing

The 2nd RSS Industry Night Roundtable is over, with most discussion touching RSS advertising and RSS adoption.

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