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You are here: Home » The RSS Marketing Diary » May 2006 Archive

May 2006

May 5, 2006

Please Share the RSS Marketing Survey

Please help us make the RSS Marketing Survey as comprehensive as possible. All participants get the full survey report, and all the key data will be shared publicly.

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Leaving for Chicago, ACCM

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May 3, 2006

Expedia Takes the Lead in Travel RSS Feeds

My greatest gripe against RSS marketing initiatives is that they're just poorly done. If you're offering a complex product, doing one-size-fits-all feeds just won't do it. It seems Expedia understands this ...

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RSS Really Starting to Move Towards E-mail Marketers

Email Reaction is another e-mail vendor following the certain trend of RSS going the way of e-mail marketing ... in terms of direct marketing capabilities of course.

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May 2, 2006

PARTICIPATE: The 2006 RSS Marketing Survey

Would you like to compare your RSS marketing results with those of your peers? Participate in the 2006 RSS Marketing Survey, get the latest data from your peers for free and get a chance for your case study to be featured in a bestselling RSS book.

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Important: 2006 Unleash RSS Preview for Existing Customers

Just a quick update for existing Unleash the Marketing & Publishing Power of RSS customers. We just released the preview of the 2006 edition, with the first two sections. Please e-mail us if you haven't received the notification.

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Nooked and Infacta Go the First Step Towards RSS and E-mail Integration

Nooked and Infacta integrate e-mail and RSS to help e-mail marketers save time when duplicating their efforts to RSS, and even more importantly, allow them to easily promote trackable RSS feeds to their e-mail subscribers.

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A New Breed of Branded RSS Reader: Inclue!

Inclue!, just released a couple of days ago, is a new breed of mass-market branded RSS Reader ... which integrates into Outlook and can be branded in less than 5 minutes.

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Clarification: FeedBurner Does NOT Require Users to Point at Their Domain

I got my facts wrong the other day in the post about the new Pheedo service. Actually, FeedBurner's MyBrand service also allows you to serve your optimized feeds from your own domain, retaining all the SEO benefits of RSS. Terribly sorry for the blunder ...

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RSS Industry Night Roundtable II: About RSS Adoption

The 2nd RSS Industry Night Roundtable is over, with most discussion touching RSS advertising and RSS adoption.

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