A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

 
[05.05.2006 l Rok Hrastnik]

Please Share the RSS Marketing Survey

Please help us make the RSS Marketing Survey as comprehensive as possible. All participants get the full survey report, and all the key data will be shared publicly.
 
[05.05.2006 l Rok Hrastnik]

Leaving for Chicago, ACCM

 
[03.05.2006 l Rok Hrastnik]

Expedia Takes the Lead in Travel RSS Feeds

My greatest gripe against RSS marketing initiatives is that they're just poorly done. If you're offering a complex product, doing one-size-fits-all feeds just won't do it. It seems Expedia understands this ...
 
[03.05.2006 l Rok Hrastnik]

RSS Really Starting to Move Towards E-mail Marketers

Email Reaction is another e-mail vendor following the certain trend of RSS going the way of e-mail marketing ... in terms of direct marketing capabilities of course.
 
[02.05.2006 l Rok Hrastnik]

PARTICIPATE: The 2006 RSS Marketing Survey

Would you like to compare your RSS marketing results with those of your peers? Participate in the 2006 RSS Marketing Survey, get the latest data from your peers for free and get a chance for your case study to be featured in a bestselling RSS book.
 
[02.05.2006 l Rok Hrastnik]

Important: 2006 Unleash RSS Preview for Existing Customers

Just a quick update for existing Unleash the Marketing & Publishing Power of RSS customers. We just released the preview of the 2006 edition, with the first two sections. Please e-mail us if you haven't received the notification.
 
[02.05.2006 l Rok Hrastnik]

Nooked and Infacta Go the First Step Towards RSS and E-mail Integration

Nooked and Infacta integrate e-mail and RSS to help e-mail marketers save time when duplicating their efforts to RSS, and even more importantly, allow them to easily promote trackable RSS feeds to their e-mail subscribers.
 
[02.05.2006 l Rok Hrastnik]

A New Breed of Branded RSS Reader: Inclue!

Inclue!, just released a couple of days ago, is a new breed of mass-market branded RSS Reader ... which integrates into Outlook and can be branded in less than 5 minutes.
 
[02.05.2006 l Rok Hrastnik]

Clarification: FeedBurner Does NOT Require Users to Point at Their Domain

I got my facts wrong the other day in the post about the new Pheedo service. Actually, FeedBurner's MyBrand service also allows you to serve your optimized feeds from your own domain, retaining all the SEO benefits of RSS. Terribly sorry for the blunder ...
 
[02.05.2006 l Rok Hrastnik]

RSS Industry Night Roundtable II: About RSS Adoption

The 2nd RSS Industry Night Roundtable is over, with most discussion touching RSS advertising and RSS adoption.
Unleash the Marketing and Publishing Power of RSS