January 2007 [MarketingStudies.net]

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January 2007

January 27, 2007

posted by Rok Hrastnik in Other RSS Related Ramblings

Is Second Life a marketing disaster waiting to happen, or are the companies investing early really on to something? The big challenge will be integrating the virtual experience with the real world purchase experience, probably facilitating it using DM 101 tactics. How will companies be able to do this?

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posted by Rok Hrastnik in Other RSS Related Ramblings

How big real-world companies are using the Second Life virtual world to communicate with customers, sell merchandize, build their brand and generate publicity. Is this a real and serious opportunity for marketers, or the next internet bubble?

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January 22, 2007

posted by Rok Hrastnik in RSS Marketing

While customer and visitor ownership may still be a target for online media and marketers, achieving this goal is getting near to impossible. But, can branded RSS Readers help save the day? Or is it too late? LA Times has part of the solution ...

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January 18, 2007

posted by Rok Hrastnik in RSS Marketing

How to get the most from RSS marketing if you're a direct marketer (or any kind of marketer)? First, take your job hat off and forget only about outbound communications. 9 ways how direct marketers can use RSS today.

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January 17, 2007

posted by Rok Hrastnik in RSS Marketing

I argued that marketers are forgeting DM 101 best practices when doing RSS. James argues that direct marketers themselves haven't been able to clean up their act. The truth is somewhere in the middle ...

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January 16, 2007

posted by Rok Hrastnik in RSS Marketing

The 3rd RSS Roundtable Night made one fact painfully clear --- for some reason, marketers are choosing to ignore decades of direct marketing best practices when it comes to RSS. Well, it's still just marketing.

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posted by Rok Hrastnik in Other RSS Related Ramblings

Make 2007 an early success with a duct tape marketing primer ...

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posted by Rok Hrastnik in Other RSS Related Ramblings

MarketingStudies.net is making a come-back in 2007. What happened ... and how we'll strive to make your marketing life in 2007 and beyond more successful (read profitable).

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