A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

 
[27.01.2007 l Rok Hrastnik]

Second Life 2: How Can Marketers Take Advantage?

Is Second Life a marketing disaster waiting to happen, or are the companies investing early really on to something? The big challenge will be integrating the virtual experience with the real world purchase experience, probably facilitating it using DM 101 tactics. How will companies be able to do this?
 
[27.01.2007 l Rok Hrastnik]

Second Life 1: Does Second Life Hold "Real" Marketing Value?

How big real-world companies are using the Second Life virtual world to communicate with customers, sell merchandize, build their brand and generate publicity. Is this a real and serious opportunity for marketers, or the next internet bubble?
 
[22.01.2007 l Rok Hrastnik]

Getting Visitor Ownership in a Cluttered Internet World

While customer and visitor ownership may still be a target for online media and marketers, achieving this goal is getting near to impossible. But, can branded RSS Readers help save the day? Or is it too late? LA Times has part of the solution ...
 
[18.01.2007 l Rok Hrastnik]

Get the Most from RSS Marketing ... Take Your DM Hat Off!

How to get the most from RSS marketing if you're a direct marketer (or any kind of marketer)? First, take your job hat off and forget only about outbound communications. 9 ways how direct marketers can use RSS today.
 
[17.01.2007 l Rok Hrastnik]

Direct Marketers Not Getting Direct Marketing

I argued that marketers are forgeting DM 101 best practices when doing RSS. James argues that direct marketers themselves haven't been able to clean up their act. The truth is somewhere in the middle ...
 
[16.01.2007 l Rok Hrastnik]

Still Not Getting RSS Marketing?

The 3rd RSS Roundtable Night made one fact painfully clear --- for some reason, marketers are choosing to ignore decades of direct marketing best practices when it comes to RSS. Well, it's still just marketing.
 
[16.01.2007 l Rok Hrastnik]

Starting 2007 With a Duct Tape Marketing Primer

Make 2007 an early success with a duct tape marketing primer ...
 
[16.01.2007 l Rok Hrastnik]

MarketingStudies.net Back in 2007

MarketingStudies.net is making a come-back in 2007. What happened ... and how we'll strive to make your marketing life in 2007 and beyond more successful (read profitable).
Unleash the Marketing and Publishing Power of RSS