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| You are here: Home » The RSS Marketing Diary » January 2007 Archive January 2007 January 27, 2007 Second Life 2: How Can Marketers Take Advantage? Is Second Life a marketing disaster waiting to happen, or are the companies investing early really on to something? The big challenge will be integrating the virtual experience with the real world purchase experience, probably facilitating it using DM 101 tactics. How will companies be able to do this?
Second Life 1: Does Second Life Hold "Real" Marketing Value? How big real-world companies are using the Second Life virtual world to communicate with customers, sell merchandize, build their brand and generate publicity. Is this a real and serious opportunity for marketers, or the next internet bubble?
January 22, 2007 Getting Visitor Ownership in a Cluttered Internet World While customer and visitor ownership may still be a target for online media and marketers, achieving this goal is getting near to impossible. But, can branded RSS Readers help save the day? Or is it too late? LA Times has part of the solution ...
January 18, 2007 Get the Most from RSS Marketing ... Take Your DM Hat Off! How to get the most from RSS marketing if you're a direct marketer (or any kind of marketer)? First, take your job hat off and forget only about outbound communications. 9 ways how direct marketers can use RSS today.
January 17, 2007 Direct Marketers Not Getting Direct Marketing I argued that marketers are forgeting DM 101 best practices when doing RSS. James argues that direct marketers themselves haven't been able to clean up their act. The truth is somewhere in the middle ...
January 16, 2007 Still Not Getting RSS Marketing? The 3rd RSS Roundtable Night made one fact painfully clear --- for some reason, marketers are choosing to ignore decades of direct marketing best practices when it comes to RSS. Well, it's still just marketing.
Starting 2007 With a Duct Tape Marketing Primer Make 2007 an early success with a duct tape marketing primer ...
MarketingStudies.net Back in 2007 MarketingStudies.net is making a come-back in 2007. What happened ... and how we'll strive to make your marketing life in 2007 and beyond more successful (read profitable).
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