A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

$100 Million RSS Investment Fund Announced

 
 

Just a couple of days ago, the first RSS investment fund was announced, with $100 million ready to spend.

"The fund, created by Jim Moore, John Palfrey, Richard Fishman, and Steve Smith and Tom Crowley (representing Ritchie Capital Management), will focus on supporting and nurturing the technologies and leaders who are championing RSS-related technologies, including news aggregation, blogs and new classes of search engines. In addition to examining technologies that utilize RSS for news aggregation, RSS Investors will strongly pursue RSS applications that aggregate data, particularly in the financial and medical industries."

It was bound to happen, and it just shows that RSS is slowly but surely maturing as a relevant business technology.

What does this mean in reality?

For one, we can be sure to soon see more companies offering unique or advanced RSS implementations, hopefully some even on the marketing side of things.

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).