11 Reasons For Using RSS Marketing

After many posts on different strategic and tactical issues of RSS, it's time again to re-visit what RSS will do for you as a marketer.

What RSS Will Do For You as a Marketer?

a] Get your content delivered without fail to all of your subscribers,

b] increase your web traffic and your online visibility,

c] enable you to easily get your content published on dozens and dozens of other sites,

d] serve as a platform for ad sales,

e] provide advertising opportunities to promote your own business

f] and help you get more content for your site without you having to write a single word.

Why You Need RSS, From the End-user Point of View?

a] People want to receive content in a controlled environment where they are in-charge, not the publisher.

b] Delivering content using e-mail is becoming increasingly difficult, due to blacklists, spam filters and over excessive amounts of e-mail in your recipients' mailboxes.

c] RSS allows you to deliver content beyond your e-zine, giving you more content delivery opportunities.

d] RSS is a natural tool for content syndication, which means easily and instantly delivering your content to hundreds of other content sources, thus creating additional exposure.

e] When using RSS to deliver all of your web site content updates, RSS will actually increase your web site traffic, thus giving your promotional messages more exposure.

f] People are afraid of subscribing to e-mail lists, which makes getting new subscribers difficult; RSS is a whole different story.

These are great reasons that help find new clients. I also pin-point different areas of the country my company wants to develop new clients with specific information to that area.

I also use this news-feed (www.willtrav.com/rss/) to keep current business travelers coming back, even if they leave their current employer (our business client). My intent is they will still use us as a source of information to stay on top of business travel changes and developments. This could lead into a new corporate client.

Posted by: Jack Kennard at November 30, 2005 3:08 PM

Thanks for the great information. I've linked to it and a few other items on this blog to help my readers understand the potential of RSS Marketing. Please keep it up!

Thanks again.

Mike Bawden
Brand Central Station

Posted by: Mike Bawden at December 6, 2005 3:12 PM

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