A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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#2: What is RSS?

[17.02.2005 l Rok Hrastnik]

RSS, already an "old" technology that has only been gaining momentum for the past year and a half, has the potential to overcome many of the content delivery challenges we are facing today. While it currently enjoys only marginal penetration, its usage is growing with astounding speed, powered by the activities of small businesses, internet publishers, reputable news media, and large web portals.

According to a new report from the Pew Internet & American Life Project, based on two nationwide phone surveys conducted in the U.S. in November (1861 internet users), 5% (6 million) Americans online consume news and information through RSS or XML aggregators.

RSS is a content delivery channel that allows you to easily deliver internet content to your target audiences, while eliminating a large part of the external noise and shortcomings of other delivery channels.

RSS content is delivered through RSS feeds?simple files formatted a certain way.

This file includes some basic information about the RSS feed (such as RSS feed title, logo, description etc.) and the actual content in the form of individual content items, presented in a linear list. Each content item represents an individual story, either published in full-text or as a short description.

If a reader clicks on one of these content items, he is taken to the full-text version of the content item on the publisher's web site.

But in order to view your RSS content, the reader needs to either download a special program, called an RSS aggregator, or use a web-based RSS aggregator through one of many web sites providing this service free of charge.

An RSS aggregator is a special computer application that allows an end-users to "subscribe" to RSS feeds. After getting his RSS aggregator, the reader needs to proactively subscriber to your RSS feed to view your RSS content.

Every time you update your RSS feed (add new content items to the RSS file), the reader is notified through his RSS aggregator, and the content is immediately available to him. No SPAM filters to get in the way!

And the best part?

Publishing in RSS can be completely free. No investment is needed to get started.

To get started as soon as possible, take a look at Unleash the Marketing & Publishing Power of RSS

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik