MarketingStudies.net logo    
spacer Marketing views, news and experience with the difference Logo Logo
Subscribe to the RSS Marketing e-zine

Providing strategic semi-monthly views on best RSS uses and practices and latest RSS news. [privacy]

Email Address:
RSS Content Feed What is this?
spacer
The Marketing Diary   l   The RSS Diary   l   RSS Marketing   l   RSS Cases Blog    l   Interactive Optimization Blog


Get the free crash-course in RSS marketing, to find out exactly how you'll profit from implementing this new technology.

Covers everything from RSS for direct marketing to using RSS for SEO.

Complete the form below to receive your free report now!

Your name:

Your e-Mail:

The RSS Cases Blog
The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases.

[June 14, 2007]
Using RSS Radars to Find Domains for SEO/SEM

[April 4, 2007]
The History and Future of RSS?

[March 26, 2007]
Yahoo Pipes Regex Module

[March 26, 2007]
RSS Cases - Mon Mar 26, 2007

[March 22, 2007]
Teqlo Web Feed and Application Mashup Tool

You are here: Home » The RSS Marketing Diary » RSS Step-by-Step » #2: What is RSS?

February 17, 2005

#2: What is RSS?

RSS, already an "old" technology that has only been gaining momentum for the past year and a half, has the potential to overcome many of the content delivery challenges we are facing today. While it currently enjoys only marginal penetration, its usage is growing with astounding speed, powered by the activities of small businesses, internet publishers, reputable news media, and large web portals.

According to a new report from the Pew Internet & American Life Project, based on two nationwide phone surveys conducted in the U.S. in November (1861 internet users), 5% (6 million) Americans online consume news and information through RSS or XML aggregators.

RSS is a content delivery channel that allows you to easily deliver internet content to your target audiences, while eliminating a large part of the external noise and shortcomings of other delivery channels.

RSS content is delivered through RSS feeds?simple files formatted a certain way.

This file includes some basic information about the RSS feed (such as RSS feed title, logo, description etc.) and the actual content in the form of individual content items, presented in a linear list. Each content item represents an individual story, either published in full-text or as a short description.

If a reader clicks on one of these content items, he is taken to the full-text version of the content item on the publisher's web site.

But in order to view your RSS content, the reader needs to either download a special program, called an RSS aggregator, or use a web-based RSS aggregator through one of many web sites providing this service free of charge.

An RSS aggregator is a special computer application that allows an end-users to "subscribe" to RSS feeds. After getting his RSS aggregator, the reader needs to proactively subscriber to your RSS feed to view your RSS content.

Every time you update your RSS feed (add new content items to the RSS file), the reader is notified through his RSS aggregator, and the content is immediately available to him. No SPAM filters to get in the way!

And the best part?

Publishing in RSS can be completely free. No investment is needed to get started.

To get started as soon as possible, take a look at Unleash the Marketing & Publishing Power of RSS

Comments

Hey, there is what you need.

Posted by: AAS at July 2, 2007 8:13 AM

Hey, there is what you need.

Posted by: AAS at July 2, 2007 8:14 AM

M34vhL A number of universities have awarded her honorary degrees, and she earned a prestigious job on the staff of Detroit congressman John Conyers. In 1988 Roxanne Brown noted: "Thirty-two years after she attracted international attention for sparking the Montgomery Bus Boycott, Mrs. Parks's ardent devotion to human rights still burns brightly, like a well-tended torch that ignites her spirit and calls her to service whenever she is needed."

Posted by: Elizabeth Talor at July 24, 2007 6:33 PM

Edgr2i A number of universities have awarded her honorary degrees, and she earned a prestigious job on the staff of Detroit congressman John Conyers. In 1988 Roxanne Brown noted: "Thirty-two years after she attracted international attention for sparking the Montgomery Bus Boycott, Mrs. Parks's ardent devotion to human rights still burns brightly, like a well-tended torch that ignites her spirit and calls her to service whenever she is needed."

Posted by: Elizabeth Talor at July 24, 2007 6:35 PM

Edgr2i A number of universities have awarded her honorary degrees, and she earned a prestigious job on the staff of Detroit congressman John Conyers. In 1988 Roxanne Brown noted: "Thirty-two years after she attracted international attention for sparking the Montgomery Bus Boycott, Mrs. Parks's ardent devotion to human rights still burns brightly, like a well-tended torch that ignites her spirit and calls her to service whenever she is needed."

Posted by: Elizabeth Talor at July 24, 2007 6:35 PM

Edgr2i A number of universities have awarded her honorary degrees, and she earned a prestigious job on the staff of Detroit congressman John Conyers. In 1988 Roxanne Brown noted: "Thirty-two years after she attracted international attention for sparking the Montgomery Bus Boycott, Mrs. Parks's ardent devotion to human rights still burns brightly, like a well-tended torch that ignites her spirit and calls her to service whenever she is needed."

Posted by: Elizabeth Talor at July 24, 2007 6:35 PM

Cool, the post.

Thanks for the information.

Posted by: wow gold at February 8, 2008 3:51 PM
Post a comment


*


*





2 + 2 =
Remember personal info?






Related Articles

[April 24, 2006]
Your RSS Marketing Strategy: Deciding How To Deliver Your RSS Content

[March 27, 2006]
Get The Most From RSS Technology: How RSS Feeds Are Structured #2

[March 21, 2006]
Digging Deeper To Get The Most From RSS Technology: How RSS Feeds Are Structured #1

[November 21, 2005]
The Basics of Measuring Your RSS Feeds

[September 26, 2005]
RSS and E-mail #2: Delivering Your E-zine via RSS

[August 29, 2005]
RSS and E-mail #1: How They Can Work Together?

[August 2, 2005]
What is RSS?

[June 8, 2005]
Very Good Basic RSS Tutorial

[March 7, 2005]
#3: What Kind of Content Can You Publish via RSS?

[February 7, 2005]
#1: Introduction to Marketing with RSS

Recent Articles in iNet Marketing Article Database
Recent Articles

Introduction to Strategic Marketing Pillars

Marketing as an Integrated Communicational Process

The Marketing Strategy as the Essential Element

One-on-One Sales as the First Step

Constant Change

Unique Pre-Dispositions