A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
The International Federation of the Periodical Press group just revealed the results of their consumer media study, which show that 30% of all consumer media sites are already providing their content via RSS.
Among other things, this clearly shows that RSS is moving mainstream. Advertising dollars are already following, and so are the users.
What remains to be seen is what's going to eventually happen to sites that do not provide RSS feeds, especially if RSS becomes the standard for subscribing to online content.
What we can however say for sure is that publishing via both RSS and e-mail is becoming the norm, and channel integration never looked better.
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).