#3: What Kind of Content Can You Publish via RSS?

To start marketing & publishing with RSS, it helps to first understand what kind of content you can deliver via RSS feeds.

This is the key to understanding RSS and taking best advantage of it: if you can break down your internet content in to separate "stories", you can publish it using RSS.

These "stories" can be anything, from articles, news, sales letters, personal messages to product information, special announcements, etc.
And we really mean "anything".

Let's take a look at some practical examples ...

• MarketingVOX is using RSS to deliver internet marketing news to their readers as it becomes available.
  
  
• Amazon.com is using RSS to announce their bestsellers and to help their users keep track of releases they are most interested in.
  
  
• Some affiliate managers already communicate with their affiliates using RSS.
  
  
• FindSavings.com uses RSS to deliver savings coupons and related information.
  
  
• Lockergnome uses RSS to provide visitors with the latest downloads and relevant software.
  
  
• A few hundred content publishers are using RSS to deliver audio content, such as .mp3 interviews and even "radio" shows.
  
  
• Textamerica.com allows people to post pictures, videos & text from their mobile phones and then make this content available via RSS feeds.
  
  
• Other companies are using RSS to deliver whitepapers and other educational content.
  
  
• One company uses RSS as a consulting billing awareness tool. The consultants create activity reports and the RSS feeds from the activity channels carry the billable information to the accounting staff for invoice preparation.
  
  
• Many internet publishers are using RSS to deliver their newsletters.
  
  
• Deliver content updates for your web site forum.
  
  
• Publish living digital catalogues of your products and provide your customers with your latest product releases, broken down by the categories they're interested in, and make it easy for them to order.
  
  
• Provide your affiliates and marketing partners with RSS feeds they can promote to their visitors to better promote your products and still make a commission. Amazon.com is already doing it. When are you starting?
  
  
• Create RSS autoresponders with scheduled messages, to keep in constant "marketing" contact with your prospects and slowly get them to the point of purchase.
  
  
• Provide limited-access content to your customers, employees, team members and even investors, without fearing other unwanted eyes.
  
  
• And this is still only a part of what you can do with RSS ?

The beautiful part is that you are not limited to publishing only one of the above mentioned content types and by no means limited to publishing only one RSS feed.

Think about the above examples. Do they give you any ideas on what you can do with RSS?

And don't forget that each of such feeds will also help you increase your search engine rankings.

If you'd like to master RSS marketing as soon as possible, click here for more information.