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You are here: Home » The RSS Marketing Diary » RSS Statistics » 75 Million RSS Users? June 6, 2005 75 Million RSS Users? Alex Barnett has a post with a very catchy title: 75 Million RSS Users? His analysis takes a look at the Jupiter RSS consumption March 2005 research report, which states that 12% of consumers use a variety of RSS newsreader, and the PEW "5% report". "Assuming the Jupiter number is overstating reality and Pew's is understating, and we assume the average of these two data points is the closer to reality, we end up with 8.5% of today's internet population using RSS readers (either as a web-based application or local client application). If we take the 235m US & UK internet population as of March 2005 (according to World Internet Usage Stats) to be reasonably accurate that makes at total of 20m RSS users in US & UK alone. If we use the total world internet population of figure 888.6m and assume 8.5% of the total world internet population is using RSS the number comes in at 75.3m." If Alex is correct, the reach of RSS is beyond what any of us could have hoped for just a couple of months ago.
Comments
The string of assumptions is very long... Typically US take up of RSS is higher than in the rest of the world, and especially the bulk of the "world internet users population", whose actual make up is very hazy. Let's be conservative/realistic and assume that Pew is right for the US, and that US & UK usage of RSS is double that of the rest of the world. It's already not too bad, and I guess considering an RSS business should be based on such conservative numbers rather than crazy extrapolations of the US market to the rest of the world. Don't you think? Post a comment
Related Articles [December 19, 2005] [October 10, 2005] [September 27, 2005] [September 20, 2005] [September 5, 2005] [August 31, 2005] [August 29, 2005] [August 27, 2005] [August 24, 2005] [August 1, 2005] |
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