A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
MarketingSherpa.com has another article on RSS marketing, this time based on experience from David Lawrence, host of Online Tonight with David Lawrence.
His tips are simple, yet valuable. Here's my summary:
1. If you want to drive traffic to your site via your RSS feeds, give your RSS readers just enough content to entice them to click on to your site.
2. Be aware of bandwidth issues and the fact that the sheer number of requests for your feed could bring your server down.
3. Keep podcasts from 7 to 10 minutes, but not longer.
4. Keep podcast descriptions as easy to understand as possible.
5. Another podcasting tip: "Get training in being clear spoken and enthusiastic."
6. Blog marketing: don't over-market to your readers.
7. Advertising in your blog: Create conversational, informative and entertaining ads.
As a direct marketing I can't exactly agree with the last tip, especially him saying that "0ffering benefits and features is not going to cut it", but I guess we all have to test for ourselves.
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).