A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Home » RSS Advertising »

AdSense RSS Live: Google Doesn't Understand the RSS Market?

[19.05.2005 l Rok Hrastnik]

Google just opened AdSense for RSS publishers, allowing them to apply to the program.

But, according to their site, you need more than 100 active RSS subscribers to apply. When applying, you do need to enter the monthly figure you're achieving.

Now here's the problem: how many RSS publishers out there are really measuring their readership?

And even for those that are, what are the acceptable metrics standards to use? Feedburner stats? Unique RSS URL? Log analysis?

While I'm all for Google AdSense in RSS, Google just might be demonstrating that they don't really get the RSS market. Or do they just want to limit themselves to the publishers that are taking the time to measure everything?

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik