A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Advanced RSS Delivery: Apartment Ratings Feeds

 
 

Apartment Ratings, as it seems one of the leading appartment rentals search and ratings online services in the U.S., just launched their extensive RSS content delivery program, enabling end-users to subscribe to a variety of feeds to receive updates on when new appartments matching their interests are available for rent.

"Subscribing to feeds via ApartmentRatings.com is free and enables apartment hunters, renters, apartment managers, and apartment owners to monitor new apartment ratings and apartment reviews for any of the 48,000 apartment communities or 4,100 cities that appear on the website. Whenever new apartment ratings and reviews are added, any user who subscribes to the feed will automatically be alerted to the availability of new content."

An excellent example of using RSS to extend the reach of your content and bring critical content updates with high relevantcy exactly to the people that need it, when they need it.

We can only wish that more companies follow their lead, bringing end-users more RSS applications that make performing certain tasks online easier. In the end, this is what wins customers over and builds brand loyalty.

Now, if only they added feed customization to the mix ...

Their RSS presentation page is commendable as well:

"We've designed our RSS feeds so that you can monitor new ratings, reviews, and responses for any state, city, or even individual apartment communities.

If you're apartment hunting in San Jose, CA for example, you can quickly find out when new reviews of San Jose apartments have been added to ApartmentRatings.com. And once you sign a lease, you can subscribe to the feed for your new apartment community and be notified whenever a new review or response is added. RSS is an easy way to stay informed of what matters to you."

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).