Apartment Ratings, as it seems one of the leading appartment rentals search and ratings online services in the U.S., just launched their extensive RSS content delivery program, enabling end-users to subscribe to a variety of feeds to receive updates on when new appartments matching their interests are available for rent.

"Subscribing to feeds via ApartmentRatings.com is free and enables apartment hunters, renters, apartment managers, and apartment owners to monitor new apartment ratings and apartment reviews for any of the 48,000 apartment communities or 4,100 cities that appear on the website. Whenever new apartment ratings and reviews are added, any user who subscribes to the feed will automatically be alerted to the availability of new content."

An excellent example of using RSS to extend the reach of your content and bring critical content updates with high relevantcy exactly to the people that need it, when they need it.

We can only wish that more companies follow their lead, bringing end-users more RSS applications that make performing certain tasks online easier. In the end, this is what wins customers over and builds brand loyalty.

Now, if only they added feed customization to the mix ...

Their RSS presentation page is commendable as well:

"We've designed our RSS feeds so that you can monitor new ratings, reviews, and responses for any state, city, or even individual apartment communities.

If you're apartment hunting in San Jose, CA for example, you can quickly find out when new reviews of San Jose apartments have been added to ApartmentRatings.com. And once you sign a lease, you can subscribe to the feed for your new apartment community and be notified whenever a new review or response is added. RSS is an easy way to stay informed of what matters to you."