A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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All Well in RSS Advertising? Pheedo Jumps In

[14.06.2005 l Rok Hrastnik]

I asked Bill Flitter of Pheedo, an RSS advertising company, to jump in to the conversation and ad his two cents.

Here's his article in full, and here are some of the key points:

"I think what many of the feed ad pumpers are finding out that putting ads into feeds is a lot harder then they realized. It's not just about servings ads in feeds and they will click. RSS is a new medium that needs to be studied and requires sophisticated tools. Ads need to fit the medium."
"About a year ago, we did an advertising campaign for Sun. This was Sun's first try at RSS advertising. It was a success and they continue to put money into this medium including inserting ads in feeds of the New York Times. This is just one success story of many we've done."

"We have not seen a drop in our publisher's RSS subscribers because of ads. We watch this very closely. Again, if the ad fits the medium, it's relevant to the consumer and follows best practices, why would they unsubscribe."

In the end Bill asks me to do some testing together.

Bill, not with MarketingStudies.net, but I will have some projects soon, which are just going to be perfect for this. I'll let you know.

BTW - why not with MarketingStudies.net? Because I'm keeping my site free to advertise my own products ...

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik