A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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Amazing RSS Delivery Possibilities and RSS Weather

[06.07.2005 l Rok Hrastnik]

RSSWeather.com allows you to subscribe to a variery of weather feeds from around the world. I haven't used the service much yet, but I can't find any regions and countries they don't cover.

But something else really got my interest ...

In addition to subscribing to generic feeds for each city you're interested in, they allow you to customize how that feed is served to you.

Basic customization includes measurement units you want your forecasts to display in and what content you want showed (such as showing the forecast for 2 periods and showing day and night combined).

The most interesting part is that they allow you to select when the feed is updated: when a new observation becomes available; when the temperature changes; when a new weather forecast becomes available etc.

Just imagine this feature being implemented in to other content services, such as financial updates. Wouldn't it be great having an RSS feed with the latest stock values for just the papers you're holding, where you can for instance select that the feed updates only when the value of your stock increases for a predetermined number of points, and so on?

Now just apply this concept to just any type of information that needs to be delivered only in specific circumstances, which depend on the actual user and his own preferences ...

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik