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You are here: Home » The RSS Marketing Diary » RSS Metrics » Attensa Metrics and RSS from the Investor's Point of View July 12, 2005 Attensa Metrics and RSS from the Investor's Point of View Scott Quick, who recently invested in the Attensa Network, just launched his "All Things RSS: Musings on RSS from an investor's point of view" blog. An interesting read, if you're wondering about the investor point of view, and if you're wondering what the Attensa Network is all about. "The Attensa Network provides businesses, marketers, agencies and publishers the ability to gather, process and analyze privacy protected attention data within discrete Publisher-Subscribers Networks. It's becoming increasingly evident that Attensa is going head-strong in to the RSS metrics space, based on Attention.xml. Since information is still scarce I am looking forward to asking them hard questions in an upcoming interview shortly. What is very evident is that Attensa will be trying to provide rich RSS metrics and behavior data, while at the same time maintaining full user privacy. "But perhaps most intriguing is the notion of enabling Trust Management across the entire RSS ecosystem. Attensa is in an ideal position establish itself as a "Trust Authority" for RSS on two axes:
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Related Articles [May 2, 2006] [February 28, 2006] [November 23, 2005] [November 16, 2005] [August 11, 2005] [July 25, 2005] [July 19, 2005] [July 12, 2005] [June 22, 2005] |
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