A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Back from Atlanta

 
 

I finally got back from Atlanta and it sure was a great and worthwhile trip. Although there wasn't much on RSS and they had very little in terms of really advanced internet marketing content, I'd still recommend you attend the DMA event next year.

And actually, Stephan Spencer, Debbie Weil, Dana VanDen Heuvel and some other folks had a beginners' session on RSS, which I unfortunatelly couldn't make it to due to having some meetings. So the RSS world is in fact getting some direct marketing recognition ... wish I was invited as a speaker on the topic:)

Much more was being said on blogging, with the speakers unfortunatelly presenting the more hard-core segment of the blogosphere. I mean, guys, this is a direct marketing event where only the metrics mean something --- how can you speak out against character blogs without even a piece of real data to back your claims?

The fun part was the keynote by Seth Godin. It's funny how Seth can get away with practically insulting almost the entire audience and then getting standing ovations at the end. Great work, Seth!

And finally, the best part were the business connections. Met some great people from the direct marketing industry and am looking forward to working with them soon.

More later ...

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).