| Contacts l Help l About |
| Subscribe to the RSS Marketing e-zine
Providing strategic semi-monthly views on best RSS uses and practices and latest RSS news. [privacy] |
 |
|
|
||||||
|
|
|
|
|
|
Covers everything from RSS for direct marketing to using RSS for SEO. The RSS Cases Blog
The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases. [June 14, 2007] [April 4, 2007] [March 26, 2007] [March 26, 2007] [March 22, 2007] |
You are here: Home » The RSS Marketing Diary » RSS Marketing » Bad News for E-mail Marketers: Do You Need More Reasons for RSS? June 9, 2005 Bad News for E-mail Marketers: Do You Need More Reasons for RSS? As noted many times before, e-mail marketing is becoming increasingly difficult due to spam filters that usually don't stop just at filtering out unwanted e-mail but also e-mail we subscribe to. The latest MarketingSherpa article, based on a study conducted by Pivotal Veracity, paints an incredibly worrying picture, with even 18% of all transactional e-mail (welcome messages, confirmation e-mails etc.) being filtered out. Here are just some of the more interesting points: "Turns out 54 major mailers from AARP to The Wedding Channel can't get their permission email messages past filters at Hotmail, Yahoo, and/or Gmail all the time either. Even AOL's own outgoing email newsletter department couldn't get all of its bulk mailings past other ISPs' filters." Many e-mail marketers have been counting on the Bonder Sender program to help them get their e-mail through. But now it seems that even this solution isn't helping much. As an e-mail/RSS marketer I don't plan to stop using e-mail, but this is just one more sign that companies need to start paying attention to RSS now!
Comments
Tags : boxfiddler , MP3 Discussion threads 2007-08-03 MP3 Technical Downloads from TechRe public I have listened to a download from TechRepublic regarding XP Hacks, it was very us o many LP's that I likely won't have completed converting them before I die! lolI am usin Post a comment
Related Articles [July 25, 2005] [July 11, 2005] [July 4, 2005] [June 20, 2005] [June 7, 2005] [June 2, 2005] [May 15, 2005] [May 3, 2005] [April 18, 2005] [April 14, 2005] |
Latest RSS marketing and RSS publishing news, commentary, advice and developments. Your primary source for RSS marketing information and marketing development. Edited by Rok Hrastnik RSS Feed for this Blog:
Unleash the Marketing & Publishing Power of RSS
The e-book that is defining RSS marketing. Click here
|
 |
|
|
Get the free crash-course in RSS marketing, to find out exactly how you'll profit from implementing this new technology.
