A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]
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BBC: Great Example of How to Promote Your RSS Feeds

 
[12.01.2006 l Rok Hrastnik]
 

One of the key elements of the RSS marketing game is actually getting people new to RSS to subscribe to start using RSS and subscribe to your content.

In this regard, BBC has done a huge leap forward and can serve marketers as real inspiration on how far to go to help their visitors "cope" with RSS. Their new site, thefeedfactory, goes to great lengths to make RSS friendly to their users and really help them get a great RSS experience.

But don't make the mistakes they're making:

  • The front-page really doesn't give me any quick benefits on why this should matter to me. Why should I care?
  • No easy subscribe features (buttons) for MyYahoo, Bloglines and other online RSS reader services.

    • Other than that, a great initiative.

    Unleash the Marketing and Publishing Power of RSS
    Rok Hrastnik Avtor: Rok Hrastnik

    Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

    He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

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