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You are here: Home » The RSS Marketing Diary » RSS Marketing » Blogs and RSS: What and How ... or Why Don't People Understand the Basic Relations July 4, 2005 Blogs and RSS: What and How ... or Why Don't People Understand the Basic Relations Reading one the latest Shel Israel interviews again proved that many people out there, including quite a few prominent bloggers, don't understand the fundamental relations between e-mail, RSS, blogs and e-zines. Why else would there be so many debates that mention e-mail and blogs as some sort of contenders against eachother? I already wrote a lengthy response, but then saw that it says basically the same as what I already wrote in Defining the Relations Between Blogs, E-zines, RSS and E-mail. And then it hit me ... the easiest way to define these relations, and it's so simple ... Blogs and e-zines or newsletters are "the what" --- what you publish online ... the content side. RSS and e-mail are "the how" --- how you get that content or information to the reader ... the delivery side. And once and for all: it is impossible and higly illogical to compare blogs and e-mail side-by-side, because it's comparing "the what" and "the how", apples and oranges.
Comments
Thanks for the pointer to our interview with Levin. I did want to point out there is one case where blogs and email can be dropped into the same bucket--and one the deals with the FUD on corporate decision makers. Both are ways to leak company secrets. Corporate exectives seem to fear blogs more, when we will point out in a chapter. That email is riskier. Shel (BTW - I love your interviews), but in my opinion it's still the matter of "what" and "how". In the case that you mention above it might be more appropriate comparing e-mail and secure RSS (perhaps even certificate based). Hi Rok, I'd like to add: it's not just "what" vs "how", I think the "how"s shouldn't be seen as competitors, either, and be used together. One known marketer recently told me that he and his friends tried RSS and it failed (they tested), so they stopped using it. When I asked him how he used it, he said he just tried to move his email subscribers to RSS. And then, as he said, delivery rates fell etc. Well, of course they'd fall! I just think, one should never try to persuade the current email subscribers to move to RSS. It's changing their worldview, and as Seth Godin says, it's doomed. Meaning, one can try it, but as an advice, as a remark, not as forcing them into using it. I think the best option is to keep both the email newsletter and just provide an *option* of RSS for those that do use it. What do you say? Best, Hello! Good Site! Thanks you! hhuaxzidwcawp Post a comment
Related Articles [July 25, 2005] [July 11, 2005] [June 20, 2005] [June 9, 2005] [June 7, 2005] [June 2, 2005] [May 15, 2005] [May 3, 2005] [April 18, 2005] [April 14, 2005] |
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