A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
Reading one the latest Shel Israel interviews again proved that many people out there, including quite a few prominent bloggers, don't understand the fundamental relations between e-mail, RSS, blogs and e-zines.
Why else would there be so many debates that mention e-mail and blogs as some sort of contenders against eachother?
I already wrote a lengthy response, but then saw that it says basically the same as what I already wrote in Defining the Relations Between Blogs, E-zines, RSS and E-mail.
And then it hit me ... the easiest way to define these relations, and it's so simple ...
Blogs and e-zines or newsletters are "the what" --- what you publish online ... the content side.
RSS and e-mail are "the how" --- how you get that content or information to the reader ... the delivery side.
And once and for all: it is impossible and higly illogical to compare blogs and e-mail side-by-side, because it's comparing "the what" and "the how", apples and oranges.
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).