A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
Blogsites and RSS radars have been a strong interest of mine since I started writing the "Unleash the Marketing & Publishing Power of RSS" e-book in 2004, due to their power of turning a site in to a preferred niche content source for end-users and search engines alike.
For those not farmiliar with the term yet, blogsites are sophisticated blog implementations featuring:
a] original blogs on a niche topic;
b] hosted blogs from other authors on the same subject;
c] RSS radars, aggregating content from multiple sources and again covering this very same topic.
All of these combined create a rich tightly focused web resource on a highly specific topic, serving as a one-stop-info-point for everyone interested in this topic.
The high accumulation of niche-specific content is also very search engine friendly and results in improved search engine rankings for the blogsite in question, which can be used to increase the traffic of your main site.
As such, blogsites can either be integrated with your existing corporate site or can be implemented as self-standing informational portals, which link back to your corporate site in order to drive new traffic, increase brand recognition and generate relevant business leads.
We interviewed F. Andy Seidl of MyST Technology Partners to find out specifically what makes blogsites work directly from the people that pioneered this concept.
If you're interested in creating highly-focused niche portals, expanding on the standard blog approach, becoming a preferred content source in your industry, increasing your PR reach and implementing RSS radars to please end-users and search engines alike, this interview is a must.
The interview covers all of the above, including the legals aspects of aggregating RSS content for the purpose of RSS radars.
Before starting with the interview, please open http://kmblogs.com. Much of the interview revolves around this example, so it might be easier for you to follow it with this blogsite on your screen.
Also, if after listening to the interview you'd like more information about this topic, please take a look at:
a] BTI Communications: Reaching #1 Search Engine Rankings With RSS [short case study, featuring the BTI Communications blogsite]b] RSS, Blogging and PR Interview with Sally Falkow, Expansionplus.com [audio interview covering the topic of blogsites from the PR viewpoint]
c] Robin Good on NewsMastering and Becoming the #1 Content Source in Your Industry [audio interview covering RSS radars and NewsMastering]
d] Unleash the Marketing & Publishing Power of RSS [includes an in-depth text-based interview with Bill French of MyST Technology Partners on RSS]
The Interview
Title: Blogsites, RSS Radars and RSS Search Engine Optimization: Interview with F. Andy Seidl, MyST Technology PartnersLength: 39:54 minutes
Download: .wma [size: 14.3MB]
Download: .mp3 [size: 9.3MB]
RSS feed link:
http://www.marketingstudies.net/interviews/rssinterviews.xml
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).