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Covers everything from RSS for direct marketing to using RSS for SEO. The RSS Cases Blog
The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases. [June 14, 2007] [April 4, 2007] [March 26, 2007] [March 26, 2007] [March 22, 2007] |
You are here: Home » The RSS Marketing Diary » RSS Marketing » BookingBuddie.com: Travel Deals RSS Feeds Done Wrong March 16, 2006 BookingBuddie.com: Travel Deals RSS Feeds Done Wrong Another great idea on how to make consumers' lives better with RSS: aggregate top deals from hundreds of travel services providers and offer this information via RSS to consumers looking for top travel services at the best price. Too bad the RSS implementation is so bad it would have been the same if they hadn't done it in the first place. Yes, you can subscribe to an RSS feed with the latest travel deals at top prices ... the only problem is that no one is really looking for top deals for Hawaii, Las Vegas, New York, Chicago, Portland and Mexico at the same time. And that's unfortunatelly the only thing they're offering. If you want to make your RSS work for you, first give your visitors the choice to customize their feeds and get only the information they really need and want. That's sort of the purpose of RSS ...
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