A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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BookingBuddie.com: Travel Deals RSS Feeds Done Wrong

[16.03.2006 l Rok Hrastnik]

Another great idea on how to make consumers' lives better with RSS: aggregate top deals from hundreds of travel services providers and offer this information via RSS to consumers looking for top travel services at the best price.

Too bad the RSS implementation is so bad it would have been the same if they hadn't done it in the first place.

Yes, you can subscribe to an RSS feed with the latest travel deals at top prices ... the only problem is that no one is really looking for top deals for Hawaii, Las Vegas, New York, Chicago, Portland and Mexico at the same time.

And that's unfortunatelly the only thing they're offering. If you want to make your RSS work for you, first give your visitors the choice to customize their feeds and get only the information they really need and want.

That's sort of the purpose of RSS ...

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik