A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

In the Media

 
[21.11.2005 l Rok Hrastnik]

Share Your RSS Story on The Internet's Largest Talk Station, WS Radio

Get your RSS case study or success story on an upcoming radio show on RSS.
 
[14.11.2005 l Rok Hrastnik]

MarketingProfs Expose My 7-Step RSS Marketing Plan

MarketinfProfs just published an updated version of my 7-Step RSS Marketing Plan article ... and achieved some great exposure in the blogosphere. The fun part is that the article is actually getting exposure from sources that otherwise totally ignore me:)
 
[05.09.2005 l Rok Hrastnik]

More on Helping Katrina Victims

Here's one of the most comprehensive resources on helping Katrina victims.
 
[01.09.2005 l Rok Hrastnik]

Helping Katrina Victims ... I Don't Understand

There are many things I don't understand about our world. Watching the media today, I don't understand why New Orleans mayor has to be pleading for help for the hurricane victims. I don't understand how human beings can kill one another and steal from one another in such crisis, even stopping the rescue efforts. And I don't understand, why they cannot be stopped ...
 
[02.08.2005 l Rok Hrastnik]

RSS E-book Blows the Competition Out of the Water

''From a marketing-relevant standpoint, your book blows the other out of the water ...''
 
[05.07.2005 l Rok Hrastnik]

Taking RSS to a Whole New Level ...

''I'm having a hard time putting your book down (I printed it out) and thanks to you, I'm not sleeping as much as I need to because every line I read gets more and more ideas running through my mind as how to employ RSS for doing business online!''
 
[21.06.2005 l Rok Hrastnik]

Another RSS Teleseminar Tomorrow

This one will cover the business case for RSS, and it is free to attend.
 
[13.06.2005 l Rok Hrastnik]

Two New RSS Teleseminars With Annie Jennings

I'm doing two RSS teleseminars with Annie Jennings, one tomorrow and one next Tuesday: RSS Marketing Step-by-Step and RSS SEO Step-by-Step. Sign up for free today ...
 
[15.05.2005 l Rok Hrastnik]

MarketingSherpa About 'Unleash'

MarketingSherpa.com calls 'Unleash the Marketing and Publishing Power of RSS' the best comprehensive report on RSS ...
 
[29.04.2005 l Rok Hrastnik]

More RSS Marketing Teleseminars

I'm doing a teleseminar on RSS for the Guerrilla Marketing Association on May 4th. The call is free for Guerilla Marketing Association members, but Roger agreed that I can invite the readers of this blog as well. Check out some other teleseminars as well ...
 
[07.04.2005 l Rok Hrastnik]

Teleseminar with Annie Jennings: Thanks to the RSS Industry

We just finished the teleseminar with Annie Jennings, and it was really wonderful. Now, Annie did give me a great introduction, but I do need to add that I'm just one of the people that are trying to best teach others how to take best advantage of this channel, and just one of the people considering its various marketing implications.
 
[04.04.2005 l Rok Hrastnik]

Free Teleseminar: Unleash The Marketing & Publishing Power Of RSS

Annie Jennings recently invited me to do a free teleminar on RSS for her famous teleminar series. This is the teleseminar to attend if you want to find out how to market with RSS, plus Annie is giving every free attendant a copy of her publicity CD: 'Get Booked On Huge Nationally Syndicated & High Powered Radio Shows'.
 
[29.03.2005 l Rok Hrastnik]

Receiving Feedback Still Feels Good

'Man, you have left no stone unturned with this one-of-a-kind manuscript. Unless someone has been on another planet vacationing the last year or so, they have heard about the power of RSS and what it means to the future of content distribution and communications.'
 
[27.03.2005 l Rok Hrastnik]

Being Trashed For Your Work

Being trashed for your international work in your own country always feels good. Being trashed for your marketing insights by a programmer feels even better. And having your work trashed by someone who hasn't even seen it (doing the trashin' based on your sales letter) makes you feel even better. And it's even better to have your work trashed by someone falling under all three of the above criteria, while your work is praised by the leading international people in the industry. [Update 2005-03-28]
 
[24.03.2005 l Rok Hrastnik]

The First RSS Seminar Ever?

App. 36 blogs on a national level, app. 2-6 companies publishing content via RSS, and probably not more than 100-500 RSS end-users. Call us crazy, but we still did a seminar on RSS. I'm just wondering if this was the first seminar ever (in the world) dedicated almost exclusively to RSS?
 
[09.03.2005 l Rok Hrastnik]

Setting the Record Straight: Rok Hrastnik on RSS Marketing & E-mail

I'm noticing that quoting me out of context has become quite a small trend among technology news sites. To set the record straight: I never stated that e-mail marketing doesn't work anymore. Quite on the contrary: e-mail marketing still works, but it is burdened with delivery, security and credibility issues. Furthermore, I never suggested anyone replace e-mail marketing with RSS, but actually emphasized in my book that RSS and e-mail should be used together, giving concrete tactics on how to do it best.
 
[05.03.2005 l Rok Hrastnik]

RSS For Marketers: Feedback From Dick Costolo of Feedburner and Pamela Heywood, Online Business Journal

One of the most rewarding things of writing a book is getting positive feedback from the people that matter the most: your readers and industry leaders. And it's especially rewarding when one of the comments you receive is from someone like Dick Costolo, the CEO of Feedburner, one of the key RSS companies in the world today.
 
[21.02.2005 l Rok Hrastnik]

RSS E-book Feedback That Just Made My Day

Rok, What you did is not fair! You've left everyone else nothing more on the subject of RSS to write about. Now I understand why Pakii calls your book the 'best on the planet' - I agree. It is the most comprehensive, detailed and complete writing on the topic of RSS feed marketing and publishing I've read.
 
[10.02.2005 l Rok Hrastnik]

New RSS E-book Review from TopRank

It's nice to see reviews for your e-book come in constantly. Here's the latest, this time from Lee Odden of TopRank: '... the most comprehensive resource for marketing via RSS and blogs ...'
 
[03.02.2005 l Rok Hrastnik]

Library Stuff RSS E-book Review

Stephen M. Cohen, a Librarian/Writer/Consultant, and 'the' blogger for librarians, just posted a review of Unleash on his blog ...
 
[24.01.2005 l Rok Hrastnik]

Huge RSS Marketing E-book Review

One of the first 'full' reviews of the e-book just hit the waves. Are you interested in what the author had to say?
 
[19.01.2005 l Rok Hrastnik]

Going For the Hard Sell?

MarketingVOX compares the 'detached, rational tone' of the e-book in cotrast to the 'sales pages' hard sell copy'. Is the "hard sell" really too much and actually decreases the product's value in the eyes of a savvy marketer?
 
[19.01.2005 l Rok Hrastnik]

More "RSS Publicity" from the Blogging Community

Direct quotes from many of the sources referencing Unleash the Marketing & Publishing Power of RSS. It just makes you love blogs ...
 
[19.01.2005 l Rok Hrastnik]

On Marketing With RSS Aggregators & Jim Gray's Address to Quikonnex Members

Jim Gray of Quikonnex discusses with his members the quality of most RSS related material on the Web.
 
[18.01.2005 l Rok Hrastnik]

Huge Publicity Generated on Launch

Unleash the Marketing & Publishing Power of RSS generated some cool publicity on its first day (and actually some days prior to that, with people beating me to the announcement:). It all came to a climax about 12 hours from now ... And I do love the comments ...
Unleash the Marketing and Publishing Power of RSS