A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Other RSS Related Ramblings

 
[05.07.2007 l Rok Hrastnik]

Unleash RSS Marketing in Japan

Just got word from my Japaneese publisher that Unleash the Marketing & Publishing Power of RSS is scheduled to be released in Japan in print end of July. Oh, and thanks to Geoff Livingston for putting the book on his list of 25+ Great New Media Books.
 
[03.05.2007 l Rok Hrastnik]

Flying to Boston for the ACCM Conference

If you're in Boston or are coming to the ACCM conference, drop me a note.
 
[01.03.2007 l Rok Hrastnik]

New Marketing Thinking Required for Second Life?

Mobil Avenue accuses me of 20th century marketing thinking. I'm not quite sure what he has in mind, but it seems that my Second Life posts ticked off some people. And yes, it is 20th century thinking ... because it works.
 
[26.02.2007 l Rok Hrastnik]

MarketingStudies.net Back Online and Comments Working Again

After a rather painful week, MarketingStudies.net is back with its full functionality, including comments. In addition to that, I prepared a quick step-by-step guide for migrating to a new server and installing a new MovableType version.
 
[27.01.2007 l Rok Hrastnik]

Second Life 2: How Can Marketers Take Advantage?

Is Second Life a marketing disaster waiting to happen, or are the companies investing early really on to something? The big challenge will be integrating the virtual experience with the real world purchase experience, probably facilitating it using DM 101 tactics. How will companies be able to do this?
 
[27.01.2007 l Rok Hrastnik]

Second Life 1: Does Second Life Hold "Real" Marketing Value?

How big real-world companies are using the Second Life virtual world to communicate with customers, sell merchandize, build their brand and generate publicity. Is this a real and serious opportunity for marketers, or the next internet bubble?
 
[16.01.2007 l Rok Hrastnik]

Starting 2007 With a Duct Tape Marketing Primer

Make 2007 an early success with a duct tape marketing primer ...
 
[16.01.2007 l Rok Hrastnik]

MarketingStudies.net Back in 2007

MarketingStudies.net is making a come-back in 2007. What happened ... and how we'll strive to make your marketing life in 2007 and beyond more successful (read profitable).
 
[14.06.2006 l Rok Hrastnik]

What Happened to the Site?

Since I started receiving e-mail about what happened to this site and why it hasn't been updated since my trip to Chicago, here goes:)
 
[05.05.2006 l Rok Hrastnik]

Leaving for Chicago, ACCM

 
[02.05.2006 l Rok Hrastnik]

PARTICIPATE: The 2006 RSS Marketing Survey

Would you like to compare your RSS marketing results with those of your peers? Participate in the 2006 RSS Marketing Survey, get the latest data from your peers for free and get a chance for your case study to be featured in a bestselling RSS book.
 
[02.05.2006 l Rok Hrastnik]

Important: 2006 Unleash RSS Preview for Existing Customers

Just a quick update for existing Unleash the Marketing & Publishing Power of RSS customers. We just released the preview of the 2006 edition, with the first two sections. Please e-mail us if you haven't received the notification.
 
[21.03.2006 l Rok Hrastnik]

Comments Back On

Finally, comments are open again. It was about time. And the story behind why they were closed in a great example of what's wrong with the internet today.
 
[16.03.2006 l Rok Hrastnik]

Make Your Design Sell: A New Book by Roger C. Parker

Get 3 free PDFs on doing design that sells, from guerrila marketing design to better designing your newsletter.
 
[16.03.2006 l Rok Hrastnik]

When Your Hosting Company Fails: Comments Still Down

Comments have been down for a couple of weeks now and the last I checked they still are. Oh yeah, change the hosting company, I hear you say. If it were only that easy, but once they have you, they have you ... unless they really mess up and force to you take up days of work to get everything sorted out on a new server.
 
[08.02.2006 l Rok Hrastnik]

Are Goodmail and AOL Trying to Limit E-mail Marketing to Corporations and US Business?

While AOL and Yahoo! charging for e-mail postage via Goodmail might not really be a huge blow for savvy e-mail marketers, certain issues with Goodmail itself are looking like the company is trying to limit e-mail marketing only to corporations and US businesses. No e-mail marketing for startups and European companies?
 
[18.01.2006 l Rok Hrastnik]

Oh, The Stress of Re-Developing Your Site

As I'm sure you've noticed posting frequency in the RSS Marketing Diary has slowed down considerably during the past month or so. Part of that is due to the undergoing work to re-develop this site. If you have any ideas or requests, please let us know.
 
[05.01.2006 l Rok Hrastnik]

Marketers: What To Focus On In 2006

From behavioral targeting to internet marketing processes optimization, here's my short list on what to focus on in 2006.
 
[23.12.2005 l Rok Hrastnik]

New MarketingStudies RSS Blog: RSS Cases

We are most happy to announce a new blog in the MarketingStudies family, bringing you RSS technology advice, helping you understand RSS technology issues and explain different RSS business cases.
 
[08.11.2005 l Rok Hrastnik]

Leaving for Estonia Until November 13

Just wanted to let you know that I'm leaving for Estonia tomorrow and won't be available until November 13.
 
[24.10.2005 l Rok Hrastnik]

Back from Atlanta

The DMA show in Atlanta was certainly worth visiting. Not much in terms of RSS content. And the blogging part was sad, with hard-core bloggers yelling out against character blogs without any hard-data at all ...
 
[11.10.2005 l Rok Hrastnik]

Huge Computer Crash

Just wanted to let everyone know that I've just had a huge computer crash, and although I managed to salvage my data, I'm no where near being operational.
 
[10.10.2005 l Rok Hrastnik]

Lots of RSS News, But Too Little Time

The past weeks seems to have been great for new RSS developments and news ... and from my side unfortunatelly full of things just needed to be done ...
 
[04.10.2005 l Rok Hrastnik]

DMA05 Atlanta: Are You Coming?

Let me know if you're perhaps coming to the DMA05 show in Atlanta, starting October 15.
 
[04.10.2005 l Rok Hrastnik]

Having a Robot Read RSS Content to You?

Who needs screen RSS content subscription and reading, if you can have a robot dog read your favorite RSS feeds to you? No, not sci-fi ...
 
[19.09.2005 l Rok Hrastnik]

How Direct Marketing Needs to Change for the Marketing Future

With marketing slowly transforming from a clear "push" to a "semi-pull" model, one has to wonder how direct marketing will need to evolve to survive on the long-term. In this article, we take a look at some of the possibilities, especially in relation to RSS.
 
[12.09.2005 l Rok Hrastnik]

Marketing Optimization 101 for Blogs

Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise. Read this article to discover the 13 essential points to optimizing your blog ...
 
[27.08.2005 l Rok Hrastnik]

Using Hosted Blog Tools as a Corporate CMS?

Using blog tools to power corporate sites and their various sections might in fact in many cases prove to be a good choice, since blog tools are essentially very basic content management systems. But, can a serious company afford to have its brand and online location so directly associated with any kind of "hosting" service that gives a similar impression to what we were seeing a couple of years ago with companies who did not want to spend money for web hosting?
 
[12.08.2005 l Rok Hrastnik]

Just Leaving For Vacation

Just thought I'd let you know I'm starting my vacation as of now, so this blog will be dormant for the next 10 to 14 days.
 
[19.07.2005 l Rok Hrastnik]

Common Blog Mistakes and Users Can't Distinguish Blogs

A recent study by the Catalyst Group shows that users couldn't distinguish a blog from a standard site and also points at some other common blog mistakes. Number one is that RSS wasn't presented appropriately and two that there's no e-mail subscription option.
 
[12.07.2005 l Rok Hrastnik]

Blogging: Step-by-Step

John Jantsch continues his blogging adventure, providing precise and easy-to-follow steps on how to get started with blogging, from learning about the basics of blogging to promoting your blog.
 
[05.07.2005 l Rok Hrastnik]

The ''Search is Brand'' Whitepaper

UK-based Market Sentinel and Weboptimiser just recently launched a new whitepaper that takes a look at the impact of new internet developments, such as RSS, blogs and search, for brands.
 
[27.05.2005 l Rok Hrastnik]

MarketingStudies.net RSS Feeds Now in Full-Text

Exactly as stated in the headline. I was planning to do this for some time, then planned on doing it after the site relaunch, and then just went and did it today.
 
[03.05.2005 l Rok Hrastnik]

Not Going To Be Around Much in May

I just wanted to let you know I won't be around much in May, so things may quiet down a little at MarketingStudies.net until the end of the month. But, if you're in New York City or Manchester (NH), feel free to give me a ring ...
 
[29.04.2005 l Rok Hrastnik]

The Coolest RSS Definition: Bill Flitter's a Genius

''RSS is Santa Claus content, delivered to you by the postal carrier, via your own personal remote control ordering system.''
 
[01.03.2005 l Rok Hrastnik]

Debbie Weil's Beginners Guide to Business Blogging

Debbie Weil's manifesto on business blogging gives you the 'what, why, and how of business blogging', on just 41 pages, to get you what you need to know in the shortest possible time. While the manifesto is no longer available for free, Debbie has agreed to give you, the readers of MarketingStudies.net, the opportunity to still get it free of charge. Get it here ...
 
[21.02.2005 l Rok Hrastnik]

Leaving for London

OK, I'm just about to leave for London for a week. I'll try to check my e-mail, so if you need anything, just drop me a note
Unleash the Marketing and Publishing Power of RSS