A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Podcasting and RSS Audio

 
[18.04.2006 l Rok Hrastnik]

4 Getting Started Quickly With Podcasting Tips

4 tips to get you started with podcasting ...
 
[29.03.2006 l Rok Hrastnik]

Mobcasting? Delivering RSS Updates About Mobs? OK, It's Mobile ...

Podcasting coming to mobile phones. Penetration should jump with this ...
 
[21.03.2006 l Rok Hrastnik]

How Much For a Good Podcasting Tool?

Now this is getting funny --- podcasting has become all the rage, and yet there are no all-in-one podcasting tools available. So tell me, how much would it cost to do a podcasting tool that does the following ...
 
[23.01.2006 l Rok Hrastnik]

Lacking Podcasting and Videocasting Tools: QuickTime 2 RSS

While podcasting and videocasting offer many benefits to marketers, there's still no streamlined solution to make the process as easy as 1-2-3. Is Apple coming close with their rumored QuickTime 2 RSS tool?
 
[04.10.2005 l Rok Hrastnik]

Going Deep in The Otter Group Podcasting for Learning Strategy

The Otter Group has been making quite some waves recently with their RSS Networks for Learning and their e-learning podcasts, which they are using as part of their marketing mix. We did an e-mail interview with them to get deep in to their strategies and success factors ...
 
[31.08.2005 l Rok Hrastnik]

Podcasting Monetization Strategies #2: Publishers

What are the direct monetization opportunities for podcasting?
 
[30.08.2005 l Rok Hrastnik]

Podcasting Monetization Strategies #1: Marketers

With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel. In this article, we're taking a look at the various indirect monetization opportunities made possible by podcasting for marketers, especially through improved and more personal marketing communications.
 
[30.08.2005 l Rok Hrastnik]

New RSS Tools: RSS by E-mail, RSS Ad Management and More

Some new RSS tools to check-out: receive RSS content via e-mail; an RSS Ad Management and Tracking service; convert RSS feeds in to audio content; and a tool to create podcasts.
 
[13.07.2005 l Rok Hrastnik]

New Podcasting White Paper

A new podcasting whitepaper explains the benefits of adding podcasting to your marketing mix, presents some podcasting best practices, shares business examples and more ...
 
[06.07.2005 l Rok Hrastnik]

Podcast Users Expected To Reach 60 Million In Five Years

New research from The Diffusion Group is forecasting that the number of US podcasting users will reach 60 million people by 2010. But can we really put much faith in research based on such a young technology?
 
[24.05.2005 l Rok Hrastnik]

The Podcasting Business Model: Interview with Michael Dunn

Is there a business case for podcasting? What is it? Will people pay for podcasts? What will that mean for audio quality?
 
[12.05.2005 l Rok Hrastnik]

The Challenges of Podcasting Interview With David Berlind, ZDNet

When I noticed that David Berlind, the Executive Editor of ZDNet is speaking on podcasting at the upcoming Syndicate conference, I couldn't resist inviting him to do an audio interview on the greatest challenges of podcasting ...
 
[06.04.2005 l Rok Hrastnik]

Podcasting Catching On - Or Is It?

'The home-brewed audio programs known as 'Podcasts' are catching on with people who own iPods or other digital-music players, according to a survey released on Sunday.'
 
[08.03.2005 l Rok Hrastnik]

Podcasting as a Sales Tool

Podcasting is all of the talk right now, but can it perform as a sales tool as well? Recent examples prove that it certainly can.
 
[17.02.2005 l Rok Hrastnik]

New 'How to Podcast' Blog

Tinu just launched her new Podcasting blog, and already posted a 'how to' video on Podcasting. Go take a look.
 
[09.02.2005 l Rok Hrastnik]

USA Today on Podcasting

USA Today just published a front-page article on podcasting, speculating whether it?s potentially disruptive to the 'grand strategies' of big tech and media companies, and explaining the basics of podcasting.
Unleash the Marketing and Publishing Power of RSS