A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

RSS Advertising

 
[04.06.2007 l Rok Hrastnik]

How Google's Acquisition of FeedBurner Will Change RSS Marketing

It's been the talk of the RSS industry: Google just acquired FeedBurner, a leading RSS Metrics and RSS Advertising company. But what does all of this mean for RSS Marketing? Is this just another stepping stone for Google to become the ultimate advertising company?
 
[14.02.2007 l Rok Hrastnik]

Directly Grabbing RSS Subscribers and Getting Syndicated Through Pheedo RSS Advertising

For marketers, Pheedo's new RSS Advertising format is almost revolutionary, giving you the power to directly generate RSS subscribers and get your content syndicated directly from the ad format. See how the new format integrates direct marketing, brand and PR ... and also where it needs further improvement.
 
[12.02.2007 l Rok Hrastnik]

Is Amazon Missing the RSS Advertising Opportunity?

How could Amazon leverage the power of RSS advertising to grow revenues and at the same time make bloggers happy?
 
[26.04.2006 l Rok Hrastnik]

Easy RSS Advertising From Pheedo: Ads for Feeds

Pheedo today announced their new service, Ads for Feeds, which allows RSS publishers to easily place ads in their RSS feeds, while at the same time gathering RSS metrics and without redirecting traffic to another domain.
 
[26.04.2006 l Rok Hrastnik]

Syndicate IQ Shakes the RSS Advertising World With Advanced Ad Serving

Syndicate IQ just announced their RSS ad serving platform that finally brings RSS advertising closer to what "traditional" online advertiers want.
 
[16.03.2006 l Rok Hrastnik]

RSS Advertising Won't Work If Your Bribe Your Users

Steve Rubel really doesn't hide his negative feelings about advertising in RSS feeds ... and suggests publishers start bribing users with "full text news feeds gratis in exchange for opting into another that only has relevant ads." Why this will never ever work ... and the history that proves it.
 
[28.02.2006 l Rok Hrastnik]

Excellent RSS Advertising Overview and The Dangers of the Orange Button

A good overview of RSS advertising that makes a point of publishers adopting RSS quicker than end-users. No wonder if we're still frightening the masses with the orange RSS button. And the new RSS icon is no better ...
 
[20.02.2006 l Rok Hrastnik]

Your RSS Advertising Plan: Quick Tips

Quick tips on RSS advertising media planning, ad creative and realistics reach expectations. And no, it's not only about selecting a couple of feeds based on their topic ...
 
[16.11.2005 l Rok Hrastnik]

Yahoo! Doing An RSS E-commerce Innovation and Debuting RSS Ads

Yahoo! surprises with an innovative RSS e-commerce application, and also debutes RSS advertising for its Yahoo! Publisher Network.
 
[07.11.2005 l Rok Hrastnik]

RSS Advertising ... Where's the Targeting Part?

FeedBurner and Feedster are launching their RSS advertising networks, but no one seems to be doing behavior targeting. The only way I see RSS advertising making in the long-run is that it becomes fully integrated with other online advertising channels. For example, if a visitor comes to my site from a certain campaign and makes a purchase, I want to stop displaying the ads for that product to him via all of my ad channels and start serving ads for another product. We're already doing it on the Web. When is it coming to RSS?
 
[26.10.2005 l Rok Hrastnik]

Geo-Targeting Already Available in RSS Advertising

Google has now been doing geo-targeting for the ads they place in publishers' RSS feeds for a couple of months already, which comes as a surprise to most marketers, although almost any traditional online advertising approach can be applied to RSS.
 
[21.09.2005 l Rok Hrastnik]

RSS to Drive Banner Ads: Nothing to Get Carried Away About

BBC uses RSS to dynamically drive the content of their banner ads. An innovative use of RSS, although dynamic ad content and even behavioral targeting have been around for quite some time now.
 
[30.08.2005 l Rok Hrastnik]

New RSS Tools: RSS by E-mail, RSS Ad Management and More

Some new RSS tools to check-out: receive RSS content via e-mail; an RSS Ad Management and Tracking service; convert RSS feeds in to audio content; and a tool to create podcasts.
 
[11.08.2005 l Rok Hrastnik]

How to Buy RSS Advertising: Setting the Stage

Bill Flitter of Pheedo is starting a series of articles on how to buy RSS advertising, beginning with some basic background information on RSS for marketers.
 
[01.08.2005 l Rok Hrastnik]

Google Pushing RSS Advertising Patent: Are These Guys for Real?

After reading last week's announcements of Google submitting a patent on contextual RSS ad placement technology, I just have to wonder if these guys are for real?
 
[19.07.2005 l Rok Hrastnik]

FeedBurner Bringing RSS Advertising to Europe

Although RSS adoption in Europe doesn't seem to be anywhere near the situation in the US, especially on the publishing and marketing side, we should soon be seeing the first RSS advertising initiatives.
 
[19.07.2005 l Rok Hrastnik]

Washingtonpost.com Launches RSS Advertising

RSS advertising is getting adopted by more and more media sites, this time by the Washington post. This might actually be one of the first integrated online advertising campaigns, to use RSS next to other online advertising channels, such as online video, standard ads and most especially behavioral targeting.
 
[16.06.2005 l Rok Hrastnik]

New RSS Advertising Case Study from MarketingSherpa.com

Does RSS advertising work? The latest article from MarketingSherpa.com, about the GoToMeeting RSS advertising campaign, conducted by Pheedo, certainy gives that impression.
 
[16.06.2005 l Rok Hrastnik]

RSS Metrics Focus: Interview With Dick Costolo and Stuart Watson, Part 2 - RSS Advertising and Specific RSS Measurements

We continue with the second part of the RSS Metrics Interview with Dick Costolo of Feedburner and Stuart Watson of Syndicate IQ, and the focus today is especially on RSS advertising, covering everything from tactics that work to real-life metrics. And this also means you'll be able to hear the whole reasoning from Dick on why and how RSS feeds with ads are not losing subscribers ...
 
[14.06.2005 l Rok Hrastnik]

All Not Well in RSS Advertising Land?

[Updated #2] Following my post about Dick Costolo of Feedburner publicly stating that RSS feeds with ads are not losing subscribers, based on the many thousands of feeds Feedburner manages, several publishers stated just the oposite.
 
[14.06.2005 l Rok Hrastnik]

All Well in RSS Advertising? Pheedo Jumps In

I asked Bill Flitter of Pheedo, an RSS advertising company, to jump in to the conversation and ad his two cents. He makes some good points, gives the reasons for failed RSS advertising attempts, shares a success story and also states that their publishers have not seen a decrease in subscribers.
 
[08.06.2005 l Rok Hrastnik]

It's Official: Ads in RSS Feeds Do Not Turn Away Subscribers

Among other things Dick Costolo of Feedburner shared their metrics based on the 60,000 feeds managed through their service and made an official statement that feeds with ads are not losing subscribers and have not begun losing subscribers since implementing ads.
 
[06.06.2005 l Rok Hrastnik]

Huge Interest in RSS and Blog Advertising

This just in from Forrester: 64% of U.S. advertisers would advertise in blogs and 57% would place RSS ads.
 
[26.05.2005 l Rok Hrastnik]

How Far We Can Go With RSS Advertising

Robin Good asks some difficult questions about how far we can go with RSS advertising. My responses are probably something you wouldn't expect from an RSS evangelist ...
 
[24.05.2005 l Rok Hrastnik]

Ad Dollars Will Follow RSS in 3 or 5 Years: Audio from Tig Tillinghast

Tig Tillinghast at the Syndicate conference worries that RSS advertising is a huge opportunity for marketers and agencies right now, but he does fear that the industry will only go mainstream in about 3 or 5 years and its acceptance is generally going to be a very slow process.
 
[19.05.2005 l Rok Hrastnik]

AdSense RSS Live: Google Doesn't Understand the RSS Market?

Google just opened AdSense for RSS publishers, allowing them to apply to the program. But, in order to get in, you need more than 100 active subscribers. As if most publishers were doing any kind of RSS metrics ...
 
[19.05.2005 l Rok Hrastnik]

Best Practices for RSS Advertising

Bill Flitter of Pheedo has a great post about the best practices for RSS advertising, based on their 18 months of experience in the field and their hard metrics.
 
[12.05.2005 l Rok Hrastnik]

More Clear on RSS Advertising from Feedster

While all is not clear yet, Feedster has put up some basic information for publishers, allowing them to sign-up for their programs. They're going in to competition with BlogAds, moving in to RSS ads and planning a podcasting option as well.
 
[02.05.2005 l Rok Hrastnik]

RSS Advertising is Here, Whether You Like it Or Not

The internet has been flooded with news of RSS advertising, but as was to be expected, many reject the idea, especially the RSS 'founding fathers'. This time they're wrong, because RSS advertising actually does create a win-win-win situation for all the parties involved. See why ...
 
[27.04.2005 l Rok Hrastnik]

More Aspects of Google Ads in RSS

Due to Google ads in RSS (if they ever come out of beta with positive marks), publishing RSS feeds is no longer just a matter of improving your customer communications and generating additional revenues, but rather also about making sure you don't lose ad revenue opportunities.
 
[26.04.2005 l Rok Hrastnik]

Google AdSense Ads in RSS Feeds

Google AdSense ads started appearin in RSS feeds (screenshots included), making this one of the most interesting RSS advertising developments of 2005. The implications of this are amazing and could impact the entire RSS world.
 
[21.04.2005 l Rok Hrastnik]

Feedster Moves Deeper in to Advertising Waters

In our recent interview Scott Rafer made it clear that Feedster is basing their business model on ad sales. As a search engine / content aggregator / reader they certainly have many ad opportunities, many of which Scott already indicated in the interview. It so doesn't come as a shock that Feedster just partnered with AdBrite to, in their own words, 'offer [a] robust ad marketplace for blogs'. It so doesn't come as a shock that Feedster just partnered with AdBrite to, in their own words, 'offer [a] robust ad marketplace for blogs'.
 
[07.04.2005 l Rok Hrastnik]

RSS Advertising Developing Further

Fred Wilson recently ran an RSS advertising experiment, with results exceeding expectations of most people in the online advertising space.
 
[24.03.2005 l Rok Hrastnik]

Mobile RSS and RSS Advertising Going Strong

This week faced us with research negating the power of RSS, a pro-RSS survey, and much interesting news in-between. And now, latest reports indicate that RSS advertising and mobile RSS are continuing to grow strong.
 
[21.03.2005 l Rok Hrastnik]

RSS Advertising, RSS Metrics and RSS Consumption: Interview With Scott Rafer of Feedster

We interviewed Scott Rafer of Feedster to get the scoop on the future and present of RSS advertising, RSS metrics and RSS consumption habits. Scott provides unique content and insights of great use and advantage to all advertisers and RSS marketers.
 
[28.02.2005 l Rok Hrastnik]

Kanoodle and Moreover Join Forces for RSS Advertising

MediaWeek just released the news that Kanoodle is starting to offer ad space in RSS feeds, starting with feeds from Moreover, one of the largest news aggregator providers in the world. While many purists will resent RSS advertising, there is probably no stopping it.
 
[28.01.2005 l Rok Hrastnik]

Being Different by Saying No to RSS Advertising?

Should companies differentiate themselves by not using advertising in their RSS feeds?
 
[27.01.2005 l Rok Hrastnik]

Establishing RSS Advertising Standards

While marketing oriented RSS benchmarks and metrics standards for publishers might still be far, a group of companies has started to lay down the work for RSS advertising standards. Can IAB keep up?
Unleash the Marketing and Publishing Power of RSS