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| You are here: Home » The RSS Marketing Diary » RSS Advertising RSS Advertising June 4, 2007 How Google's Acquisition of FeedBurner Will Change RSS Marketing It's been the talk of the RSS industry: Google just acquired FeedBurner, a leading RSS Metrics and RSS Advertising company. But what does all of this mean for RSS Marketing? Is this just another stepping stone for Google to become the ultimate advertising company?
February 14, 2007 Directly Grabbing RSS Subscribers and Getting Syndicated Through Pheedo RSS Advertising For marketers, Pheedo's new RSS Advertising format is almost revolutionary, giving you the power to directly generate RSS subscribers and get your content syndicated directly from the ad format. See how the new format integrates direct marketing, brand and PR ... and also where it needs further improvement.
February 12, 2007 Is Amazon Missing the RSS Advertising Opportunity? How could Amazon leverage the power of RSS advertising to grow revenues and at the same time make bloggers happy?
April 26, 2006 Easy RSS Advertising From Pheedo: Ads for Feeds Pheedo today announced their new service, Ads for Feeds, which allows RSS publishers to easily place ads in their RSS feeds, while at the same time gathering RSS metrics and without redirecting traffic to another domain.
Syndicate IQ Shakes the RSS Advertising World With Advanced Ad Serving Syndicate IQ just announced their RSS ad serving platform that finally brings RSS advertising closer to what "traditional" online advertiers want.
March 16, 2006 RSS Advertising Won't Work If Your Bribe Your Users Steve Rubel really doesn't hide his negative feelings about advertising in RSS feeds ... and suggests publishers start bribing users with "full text news feeds gratis in exchange for opting into another that only has relevant ads." Why this will never ever work ... and the history that proves it.
February 28, 2006 Excellent RSS Advertising Overview and The Dangers of the Orange Button A good overview of RSS advertising that makes a point of publishers adopting RSS quicker than end-users. No wonder if we're still frightening the masses with the orange RSS button. And the new RSS icon is no better ...
February 20, 2006 Your RSS Advertising Plan: Quick Tips Quick tips on RSS advertising media planning, ad creative and realistics reach expectations. And no, it's not only about selecting a couple of feeds based on their topic ...
November 16, 2005 Yahoo! Doing An RSS E-commerce Innovation and Debuting RSS Ads Yahoo! surprises with an innovative RSS e-commerce application, and also debutes RSS advertising for its Yahoo! Publisher Network.
November 7, 2005 RSS Advertising ... Where's the Targeting Part? FeedBurner and Feedster are launching their RSS advertising networks, but no one seems to be doing behavior targeting. The only way I see RSS advertising making in the long-run is that it becomes fully integrated with other online advertising channels. For example, if a visitor comes to my site from a certain campaign and makes a purchase, I want to stop displaying the ads for that product to him via all of my ad channels and start serving ads for another product. We're already doing it on the Web. When is it coming to RSS?
Recent Articles in "RSS Advertising" [October 26, 2005] [September 21, 2005] [August 30, 2005] [August 11, 2005] [August 1, 2005] [July 19, 2005] [July 19, 2005] [June 16, 2005] [June 16, 2005] [June 14, 2005] [June 14, 2005] [June 8, 2005] [June 6, 2005] [May 26, 2005] [May 24, 2005] [May 19, 2005] [May 19, 2005] [May 12, 2005] [May 2, 2005] [April 27, 2005] [April 26, 2005] [April 21, 2005] [April 7, 2005] [March 24, 2005] [March 21, 2005] [February 28, 2005] [January 28, 2005] [January 27, 2005] |
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