A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
| It's been the talk of the RSS industry: Google just acquired FeedBurner, a leading RSS Metrics and RSS Advertising company. But what does all of this mean for RSS Marketing? Is this just another stepping stone for Google to become the ultimate advertising company? |
| For marketers, Pheedo's new RSS Advertising format is almost revolutionary, giving you the power to directly generate RSS subscribers and get your content syndicated directly from the ad format. See how the new format integrates direct marketing, brand and PR ... and also where it needs further improvement. |
| How could Amazon leverage the power of RSS advertising to grow revenues and at the same time make bloggers happy? |
| Pheedo today announced their new service, Ads for Feeds, which allows RSS publishers to easily place ads in their RSS feeds, while at the same time gathering RSS metrics and without redirecting traffic to another domain. |
| Syndicate IQ just announced their RSS ad serving platform that finally brings RSS advertising closer to what "traditional" online advertiers want. |
| Steve Rubel really doesn't hide his negative feelings about advertising in RSS feeds ... and suggests publishers start bribing users with "full text news feeds gratis in exchange for opting into another that only has relevant ads." Why this will never ever work ... and the history that proves it. |
| A good overview of RSS advertising that makes a point of publishers adopting RSS quicker than end-users. No wonder if we're still frightening the masses with the orange RSS button. And the new RSS icon is no better ... |
| Quick tips on RSS advertising media planning, ad creative and realistics reach expectations. And no, it's not only about selecting a couple of feeds based on their topic ... |
| Yahoo! surprises with an innovative RSS e-commerce application, and also debutes RSS advertising for its Yahoo! Publisher Network. |
| FeedBurner and Feedster are launching their RSS advertising networks, but no one seems to be doing behavior targeting. The only way I see RSS advertising making in the long-run is that it becomes fully integrated with other online advertising channels. For example, if a visitor comes to my site from a certain campaign and makes a purchase, I want to stop displaying the ads for that product to him via all of my ad channels and start serving ads for another product. We're already doing it on the Web. When is it coming to RSS? |
| Google has now been doing geo-targeting for the ads they place in publishers' RSS feeds for a couple of months already, which comes as a surprise to most marketers, although almost any traditional online advertising approach can be applied to RSS. |
| BBC uses RSS to dynamically drive the content of their banner ads. An innovative use of RSS, although dynamic ad content and even behavioral targeting have been around for quite some time now. |
| Some new RSS tools to check-out: receive RSS content via e-mail; an RSS Ad Management and Tracking service; convert RSS feeds in to audio content; and a tool to create podcasts. |
| Bill Flitter of Pheedo is starting a series of articles on how to buy RSS advertising, beginning with some basic background information on RSS for marketers. |
| After reading last week's announcements of Google submitting a patent on contextual RSS ad placement technology, I just have to wonder if these guys are for real? |
| Although RSS adoption in Europe doesn't seem to be anywhere near the situation in the US, especially on the publishing and marketing side, we should soon be seeing the first RSS advertising initiatives. |
| RSS advertising is getting adopted by more and more media sites, this time by the Washington post. This might actually be one of the first integrated online advertising campaigns, to use RSS next to other online advertising channels, such as online video, standard ads and most especially behavioral targeting. |
| Does RSS advertising work? The latest article from MarketingSherpa.com, about the GoToMeeting RSS advertising campaign, conducted by Pheedo, certainy gives that impression. |
| We continue with the second part of the RSS Metrics Interview with Dick Costolo of Feedburner and Stuart Watson of Syndicate IQ, and the focus today is especially on RSS advertising, covering everything from tactics that work to real-life metrics. And this also means you'll be able to hear the whole reasoning from Dick on why and how RSS feeds with ads are not losing subscribers ... |
| [Updated #2] Following my post about Dick Costolo of Feedburner publicly stating that RSS feeds with ads are not losing subscribers, based on the many thousands of feeds Feedburner manages, several publishers stated just the oposite. |
| I asked Bill Flitter of Pheedo, an RSS advertising company, to jump in to the conversation and ad his two cents. He makes some good points, gives the reasons for failed RSS advertising attempts, shares a success story and also states that their publishers have not seen a decrease in subscribers. |
| Among other things Dick Costolo of Feedburner shared their metrics based on the 60,000 feeds managed through their service and made an official statement that feeds with ads are not losing subscribers and have not begun losing subscribers since implementing ads. |
| This just in from Forrester: 64% of U.S. advertisers would advertise in blogs and 57% would place RSS ads. |
| Robin Good asks some difficult questions about how far we can go with RSS advertising. My responses are probably something you wouldn't expect from an RSS evangelist ... |
| Tig Tillinghast at the Syndicate conference worries that RSS advertising is a huge opportunity for marketers and agencies right now, but he does fear that the industry will only go mainstream in about 3 or 5 years and its acceptance is generally going to be a very slow process. |
| Google just opened AdSense for RSS publishers, allowing them to apply to the program. But, in order to get in, you need more than 100 active subscribers. As if most publishers were doing any kind of RSS metrics ... |
| Bill Flitter of Pheedo has a great post about the best practices for RSS advertising, based on their 18 months of experience in the field and their hard metrics. |
| While all is not clear yet, Feedster has put up some basic information for publishers, allowing them to sign-up for their programs. They're going in to competition with BlogAds, moving in to RSS ads and planning a podcasting option as well. |
| The internet has been flooded with news of RSS advertising, but as was to be expected, many reject the idea, especially the RSS 'founding fathers'. This time they're wrong, because RSS advertising actually does create a win-win-win situation for all the parties involved. See why ... |
| Due to Google ads in RSS (if they ever come out of beta with positive marks), publishing RSS feeds is no longer just a matter of improving your customer communications and generating additional revenues, but rather also about making sure you don't lose ad revenue opportunities. |
| Google AdSense ads started appearin in RSS feeds (screenshots included), making this one of the most interesting RSS advertising developments of 2005. The implications of this are amazing and could impact the entire RSS world. |
| In our recent interview Scott Rafer made it clear that Feedster is basing their business model on ad sales. As a search engine / content aggregator / reader they certainly have many ad opportunities, many of which Scott already indicated in the interview. It so doesn't come as a shock that Feedster just partnered with AdBrite to, in their own words, 'offer [a] robust ad marketplace for blogs'. It so doesn't come as a shock that Feedster just partnered with AdBrite to, in their own words, 'offer [a] robust ad marketplace for blogs'. |
| Fred Wilson recently ran an RSS advertising experiment, with results exceeding expectations of most people in the online advertising space. |
| This week faced us with research negating the power of RSS, a pro-RSS survey, and much interesting news in-between. And now, latest reports indicate that RSS advertising and mobile RSS are continuing to grow strong. |
| We interviewed Scott Rafer of Feedster to get the scoop on the future and present of RSS advertising, RSS metrics and RSS consumption habits. Scott provides unique content and insights of great use and advantage to all advertisers and RSS marketers. |
| MediaWeek just released the news that Kanoodle is starting to offer ad space in RSS feeds, starting with feeds from Moreover, one of the largest news aggregator providers in the world. While many purists will resent RSS advertising, there is probably no stopping it. |
| Should companies differentiate themselves by not using advertising in their RSS feeds? |
| While marketing oriented RSS benchmarks and metrics standards for publishers might still be far, a group of companies has started to lay down the work for RSS advertising standards. Can IAB keep up? |
