A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

RSS Latest News

 
[09.02.2007 l Rok Hrastnik]

Examples of Yahoo! Pipes in Action to Wet Your Appetite

The best way to really understand the power behind the service is to check out some of the best examples already flowing out there. From simple content aggregation to more advanced NewsMastering and beyond.
 
[08.02.2007 l Rok Hrastnik]

Yahoo! Pipes a Dream Come True for RSS Marketers ... and a Huge Threat

Yahoo! Pipes redefines NewsMastering and enables you to do more with RSS feed aggregation, filtering and manipulation than ever before. Find out how Yahoo! Pipes can benefit you as a marketer, but also how it threatens you ...
 
[10.04.2006 l Rok Hrastnik]

RSS Industry Night Roundtable II

Pheedo, iUpload and PRWeb are organizing the RSS Industry Night Roundtable II event, following the event we did together last December, coinciding with the Syndicate Conference.
 
[21.12.2005 l Rok Hrastnik]

Latest RSS News: From Next-Gen RSS to Adding Footer Information to Content Items in Feeds

From next generation RSS readers (with benefits for marketers as well), Microsoft's integration of RSS into IE, to adding additional information to the content items in your feeds, here's the latest RSS news.
 
[24.10.2005 l Rok Hrastnik]

RSS News October 15-23

From a not-so-good RSS parsing service to requesting existing subscribers to resubscribe to your RSS feeds, we take a look at the RSS "not so news" from October 15-23. Not much going on I guess ...
 
[19.10.2005 l Rok Hrastnik]

Revolution in RSS Marketing Coming Monday

Whatch the RSS space on Monday. From what I've seen, this changes everything for RSS marketing. The one thing direct marketers, and all others as well, have been waiting for.
 
[05.10.2005 l Rok Hrastnik]

The RSS Market Consolidating

Most markets start their development in fragements and then consolidate more in their mature phase. For RSS, the real development phase started through 2002 and 2003, but it's already showing strong signs of consolidation happening in the industry.
 
[26.09.2005 l Rok Hrastnik]

Another Top Feeds List: PubSub

PubSub just launched a new "list service", listing the top 1.000 most popular sites, including blogs of course. What's interesting is that their tracking is based on the feeds they are watching.
 
[14.09.2005 l Rok Hrastnik]

RSS a Pillar of Microsoft Strategy

The RSS marketing future is getting closer every day as Microsoft embraces RSS as a pillar of their strategy. And it's not only CRM that RSS is getting in to ...
 
[14.09.2005 l Rok Hrastnik]

Google Launches Their Feed/Blog Search

This has been all over the news today --- Google just launched their "blog" search engine, complete with "search feeds" and everything else we'd expect from Google, except perhaps an integrated RSS Reader. Hmmm ... now, how does Google really know what's a blog and what isn't?
 
[12.09.2005 l Rok Hrastnik]

RSS in Outlook Express

This is certainly breakthrough news. Outlook Express in Windows Vista, the next operating system from Microsoft, will also feature RSS reader functionality.
 
[29.08.2005 l Rok Hrastnik]

Enterprise RSS: RSS Feeds for Your SalesForce.com CRM Data

Since yesterday, companies using SalesForce.com, one of the most popular CRM solutions on the market, can now integrate their SalesForce.com account with Spanning Salesforce 2.0, a free tool that allows them to subscribe to information from their Salesforce.com account via RSS.
 
[24.08.2005 l Rok Hrastnik]

Other RSS Latest News

Much interesting RSS news, including Microsoft renaming RSS in to "Web Feeds", RSS 3.0, protecting RSS feeds from commercial republication, enterprise RSS, RSS advertising and more.
 
[27.07.2005 l Rok Hrastnik]

RSS More Important Than VoIP and Skype?

The Shareware Industry Awards Foundation certainly seems to think so, since they awarded top honors in the 2005 Awards to FeedForAll, the desktop RSS publishing tool. What this shows is that RSS is becoming increasingly recognized as a key internet communications tool, in addition to starting to establish a place for itself in the entire communicational mix.
 
[20.07.2005 l Rok Hrastnik]

From Video RSS Feeds to a New Browser With Integrated RSS

In a mix of interesting RSS news, a new multimedia search engine provides customizable RSS feeds with the latest video content, a friend discusses the future of RSS beyond blogs, Tom Forenski questions whether confusion over RSS audience metrics is holding back online media and most importantly, AOL launches an IE-based browser with RSS capabilities.
 
[19.07.2005 l Rok Hrastnik]

RSS in IE and Longorn: Video from Gnomedex

Microsoft's love for RSS and their future RSS plans have already become public knowledge after being presented at Gnomedex. For everyone that missed the event, here's the video recording of that same Microsoft session.
 
[19.07.2005 l Rok Hrastnik]

Extending RSS for Financial Markets

As RSS deployement moves in to different markets, new extensions to the format will be needed to meet specific market requirements. A financial content provide is proposing a new RSS 2.0 category element, which would standardize the use of stock ticker symbols for financial content.
 
[04.07.2005 l Rok Hrastnik]

RSS Integration in to Longhorn Poses Security Issues

Following all the hype concerning Microsoft's ''adoption'' of RSS, some voices stand out and start discussing the security issues this poses. Here are just some selected comments ...
 
[27.06.2005 l Rok Hrastnik]

Gnomedex Coverage

Gnomedex is over, but the content it generated online is available for all to research. Where can you find Gnomedex coverage and what were the highlights?
 
[27.06.2005 l Rok Hrastnik]

Microsoft Announces RSS Support: Marketers, It's Time

It's finally official. The next Internet Explorer and operating system from Microsoft will have RSS functionality integrated, thus finally opening the way for mass RSS penetration. It's time for marketers to wake up an embrace RSS as a standard communicational channel.
 
[24.06.2005 l Rok Hrastnik]

Introducing Attensa and the RSS network

A new company that's launching a new RSS network and is also poised to set new standards for Outlook integrated RSS readers is being introduced at Gnomedex.
 
[23.06.2005 l Rok Hrastnik]

Gnomedex Starting Today: Where to Find Coverage

Gnomedex, dubbed as 'the technology people aggregator' and focusing on the 'Grassroots of RSS, Blogging, Podcasting, BitTorrent and Media', is starting tonight, with some previews of big RSS announcements to happen there already available.
 
[02.06.2005 l Rok Hrastnik]

RSS Updates Move Beyond Pings

Pinging allows Web publishers (mostly blogs) to notify content aggregation sites that their own content has changed, prompting them to update their aggregation database. But now a new service is being developed, which will allow aggregation services to share new updates among themselves.
 
[02.06.2005 l Rok Hrastnik]

Listening to RSS Feeds, Not Reading Them

Speakwire allows you to listen (audio) to selected RSS feeds instead of reading them, through a synthesized speech technology. But can computer generated audio really hit mainstream, especially considering the lack of emotion?
 
[27.05.2005 l Rok Hrastnik]

Jupiter Research Responds

Fergus of Nooked just sent me a link to a post on one of Jupiter Research's blogs, claiming that we're taking their statements about RSS out of context. Are we really?
 
[24.05.2005 l Rok Hrastnik]

Mobile RSS as the Next RSS Wave: Interview with Scott Rogers

Mobile RSS is still not a hot topic yet, but according to Scott Rogers of FreeRange Communications, mobile RSS is the next RSS wave and the next step in its evolution.
 
[24.05.2005 l Rok Hrastnik]

Audio Interview with Nick Bradbury: The Future of RSS and Bradbury Soft Acquired by Newsgator

In this interview, Nick explains some background of the deal and also why exactly Newsgator ''went for him'', and also discusses the future of RSS filtering through RSS readers. Actually, he discloses this is the direction they are going in to ...
 
[12.05.2005 l Rok Hrastnik]

SiliconValleyWatcher Launches ionRSS.com and New RSS Report by MarketingStudies.net

The SiliconValleyWatcher is getting deep in to RSS coverage, and to make their launch even more exciting, we partnered on createing a free report on RSS titled The Elementary RSS Factor.
 
[12.05.2005 l Rok Hrastnik]

RSS in MSN

With Microsoft's acquisition of MessageCast, the company ''has very quickly got a good chunk of the market for non-RSS Aggregator delivery of RSS feeds''.
 
[10.05.2005 l Rok Hrastnik]

Google News via RSS Tool

Finally a tool that creates RSS feeds from Google News searches ...
 
[27.04.2005 l Rok Hrastnik]

My Web: Your Personal Web from Yahoo!

The new My Web from Yahoo! gives you the ability to save the pages you like and share them via RSS.
 
[24.04.2005 l Rok Hrastnik]

Gmail Rolls-Out RSS Reading: A Missed Opportunity?

It seems Google Gmail is rolling-out some basic RSS reading capabilities, according to some early users. Surprisingly, it seems the new RSS features are not at all satisfactionary. But the opportunities for Google certainly are here. Take a look at some 'suggestions' ...
 
[22.04.2005 l Rok Hrastnik]

BusinessWeek: RSS Turns the Web on the Head. Or Does it Really?

BusinessWeek says RSS is turning the Web on its head, with the prospect of people rather waiting for content to appear in their aggregators than to go 'fetch' it on websites. But it's not that simple, especially because people will overload themselves with RSS content.
 
[28.03.2005 l Rok Hrastnik]

Gnomedex 5.0 Coming Soon!

This is the technology event for the grassroots of RSS, Blogging, Podcasting, BitTorrent, Media, taking place in Seattle in June 23-25. Chris managed to pull toget an incredible array of speakers, starting with the Adam Curry keynote ...
 
[22.03.2005 l Rok Hrastnik]

The Jupiter RSS Report Scrutinized

The Jupiter RSS report is creating quite a response from marketers and publishers already using RSS. Here's a quick run-down on the conversations going around the Web ...
 
[13.03.2005 l Rok Hrastnik]

The RSS NewsMaster Toolkit is Finally Available

Robin Good, after much work, finally launched the fully updated version of his RSS NewsMaster Toolkit. Having read a preview copy myself, I can certainly say that this is the ultimate guide for all companies and webmasters looking to achieve market leadership by providing highly focused streams of niche content from all concievable and relevant online content sources. Find out how you can get the Toolkit at a 50% discount ...
 
[07.03.2005 l Rok Hrastnik]

Appcasting: Delivering Software Updates via RSS

MasterNewMedia.org has a great article today on using RSS to deliver software updates to existing customers/users. The premise of appcasting is simple: give your customers/users an easy way to receive and download new software updates, patches etc. for your software, without forcing them to keep a constant eye on your web site to see if there's anything new.
 
[05.03.2005 l Rok Hrastnik]

Good Day/Week for RSS News and Developements

Two 'new' RSS clients, more media houses launch RSS and just a generally positive feeling about the publicity RSS is getting ...
Unleash the Marketing and Publishing Power of RSS