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| You are here: Home » The RSS Marketing Diary » RSS Marketing RSS Marketing March 26, 2007 RSS Radars are not just a tool to help you enrich your website content and allow you to easily conduct business intelligence, but can also be used as a B2B Customer Relationship Management tool to help you maintain customer loyalty and provide your customers with some additional added value.
March 11, 2007 The 10-Step RSS Marketing Plan The 10-step RSS marketing plan to help you get the most from RSS, covering all of the key RSS marketing functions, from business intelligence to outbound communications ans measurement.
February 26, 2007 RSS Marketing With Christopher Knight: Use E-mail to Promote RSS How does EzineArticles.com, one of the largest websites to help you syndicate your content, use RSS for their marketing?
February 13, 2007 Why is Everyone Missing the RSS Transactional Messaging Opportunity? It's time to take on the big brands. I want your transactional e-mail. I really do. And I want to trust it. But I can't. So why aren't you delivering your transactional messages via RSS instead?
February 12, 2007 Will Yahoo! Pipes Increase Content Theft? An examination of the various possibilities that Yahoo! Pipes offers to content thieves. How can you protect your content and what should Yahoo! do?
February 6, 2007 When E-mail Wins Hands Down Over RSS When is e-mail better than RSS? But is it really? What are the different problems you will need to face with each of the channels when delivering crucial messages to your customers?
January 22, 2007 Getting Visitor Ownership in a Cluttered Internet World While customer and visitor ownership may still be a target for online media and marketers, achieving this goal is getting near to impossible. But, can branded RSS Readers help save the day? Or is it too late? LA Times has part of the solution ...
January 18, 2007 Get the Most from RSS Marketing ... Take Your DM Hat Off! How to get the most from RSS marketing if you're a direct marketer (or any kind of marketer)? First, take your job hat off and forget only about outbound communications. 9 ways how direct marketers can use RSS today.
January 17, 2007 Direct Marketers Not Getting Direct Marketing I argued that marketers are forgeting DM 101 best practices when doing RSS. James argues that direct marketers themselves haven't been able to clean up their act. The truth is somewhere in the middle ...
January 16, 2007 Still Not Getting RSS Marketing? The 3rd RSS Roundtable Night made one fact painfully clear --- for some reason, marketers are choosing to ignore decades of direct marketing best practices when it comes to RSS. Well, it's still just marketing.
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