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RSS Marketing

March 26, 2007

posted by Rok Hrastnik

RSS Radars are not just a tool to help you enrich your website content and allow you to easily conduct business intelligence, but can also be used as a B2B Customer Relationship Management tool to help you maintain customer loyalty and provide your customers with some additional added value.

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March 11, 2007

posted by Rok Hrastnik

The 10-step RSS marketing plan to help you get the most from RSS, covering all of the key RSS marketing functions, from business intelligence to outbound communications ans measurement.

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February 26, 2007

posted by Rok Hrastnik

How does EzineArticles.com, one of the largest websites to help you syndicate your content, use RSS for their marketing?

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February 13, 2007

posted by Rok Hrastnik

It's time to take on the big brands. I want your transactional e-mail. I really do. And I want to trust it. But I can't. So why aren't you delivering your transactional messages via RSS instead?

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February 12, 2007

posted by Rok Hrastnik

An examination of the various possibilities that Yahoo! Pipes offers to content thieves. How can you protect your content and what should Yahoo! do?

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February 6, 2007

posted by Rok Hrastnik

When is e-mail better than RSS? But is it really? What are the different problems you will need to face with each of the channels when delivering crucial messages to your customers?

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January 22, 2007

posted by Rok Hrastnik

While customer and visitor ownership may still be a target for online media and marketers, achieving this goal is getting near to impossible. But, can branded RSS Readers help save the day? Or is it too late? LA Times has part of the solution ...

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January 18, 2007

posted by Rok Hrastnik

How to get the most from RSS marketing if you're a direct marketer (or any kind of marketer)? First, take your job hat off and forget only about outbound communications. 9 ways how direct marketers can use RSS today.

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January 17, 2007

posted by Rok Hrastnik

I argued that marketers are forgeting DM 101 best practices when doing RSS. James argues that direct marketers themselves haven't been able to clean up their act. The truth is somewhere in the middle ...

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January 16, 2007

posted by Rok Hrastnik

The 3rd RSS Roundtable Night made one fact painfully clear --- for some reason, marketers are choosing to ignore decades of direct marketing best practices when it comes to RSS. Well, it's still just marketing.

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Recent Articles in "RSS Marketing"

[May 5, 2006]
Please Share the RSS Marketing Survey

[May 3, 2006]
Expedia Takes the Lead in Travel RSS Feeds

[May 2, 2006]
Nooked and Infacta Go the First Step Towards RSS and E-mail Integration

[May 2, 2006]
A New Breed of Branded RSS Reader: Inclue!

[May 2, 2006]
RSS Industry Night Roundtable II: About RSS Adoption

[April 24, 2006]
More Coupon RSS Feeds: Zixxo

[April 19, 2006]
Good Coupon RSS Idea Gone Bad and 4 Lessons to Learn

[April 11, 2006]
Online Conversations About RSS Customization and RSS Direct Marketing

[April 11, 2006]
Speaking at the DMA's ACCM Conference in Chicago

[April 6, 2006]
RSS Marketing Realism ... Or Do Some People Simply Not Understand?

[April 6, 2006]
New Hope for Branded RSS Readers

[April 3, 2006]
Emerson: An RSS Overkill?

[April 3, 2006]
For Crying Out Loud! RSS Does NOT Equal Delivering Blog Posts

[March 29, 2006]
Let It Sink In: RSS is NOT a Business Model

[March 29, 2006]
Genius Customized RSS Feeds From BabyCenter.com

[March 29, 2006]
RSS E-commerce Expanding With Amazon and Ebay

[March 29, 2006]
Cool New Marketing RSS Uses: Cars, Package Tracking and Price Comparison

[March 21, 2006]
NewsWeek and FeedFlare: RSS Going Viral

[March 16, 2006]
BookingBuddie.com: Travel Deals RSS Feeds Done Wrong

[March 9, 2006]
RSS E-commerce From Burpee.com, Ice.com and Ebags.com

[February 28, 2006]
Why is Monetizing RSS Such a Mystery?

[February 21, 2006]
Real Data on How RSS Increases Sales, Plus An Unusual RSS Promotion Strategy That Works

[February 6, 2006]
E-mail Postage and the Rise of RSS Marketing ... Or the Death of E-mail Marketing and What You Can Do

[January 18, 2006]
RSS Promotion for Authors

[January 12, 2006]
BBC: Great Example of How to Promote Your RSS Feeds

[January 12, 2006]
eCommerce RSS Radio Show Debuts

[January 7, 2006]
Email (Newsletter) Publishing Predictions For 2006

[January 5, 2006]
The Best of RSS Marketing in 2005

[November 29, 2005]
11 Reasons For Using RSS Marketing

[November 29, 2005]
RSS On-Site Promotion: To Market or Not to Market

[November 21, 2005]
What Can Seth Godin Do To Increase His RSS Readership

[November 16, 2005]
Travelocity: One of the Best IRSS Marketing Examples ... Plus Some Tips For Them

[November 16, 2005]
Yahoo! Doing An RSS E-commerce Innovation and Debuting RSS Ads

[November 14, 2005]
E-commerce RSS Goes One Step Further With eBay

[November 3, 2005]
Sample Branded RSS Readers: A Great Lesson for Marketers

[November 3, 2005]
RSS Marketing in Europe: Speaking on RSS in Estonia

[November 1, 2005]
Revisiting Branded RSS Readers: RSSlvp

[November 1, 2005]
What's Needed to Bring RSS to Mainstream

[October 28, 2005]
Comparison Shopping RSS Feeds With Low Onsite Visibility

[October 26, 2005]
Marketers on RSS: The Best Of #2

[October 24, 2005]
New RSS Study from Jupiter: The Messaging Innovation Imperative

[October 10, 2005]
Microsoft Discussing the RSS Icon in IE7

[October 5, 2005]
Unique Generating RSS Subscribers Tip

[October 5, 2005]
Marketers on RSS: The Best Of #1

[September 26, 2005]
Excellent RSS Marketing Example: Customized Real Estate Listings

[September 19, 2005]
Taking the Easier Route to Generating RSS Subscribers

[August 24, 2005]
Requesting Registration to Grant Access to RSS Feeds - How AdAge Went Wrong

[August 8, 2005]
Do Marketers Really Need RSS?

[August 2, 2005]
User Driven E-commerce RSS Feeds

[August 1, 2005]
7 Marketing Tips for Podcasts, Blog Ads, and RSS Feeds

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