A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
| RSS Radars are not just a tool to help you enrich your website content and allow you to easily conduct business intelligence, but can also be used as a B2B Customer Relationship Management tool to help you maintain customer loyalty and provide your customers with some additional added value. |
| The 10-step RSS marketing plan to help you get the most from RSS, covering all of the key RSS marketing functions, from business intelligence to outbound communications ans measurement. |
| How does EzineArticles.com, one of the largest websites to help you syndicate your content, use RSS for their marketing? |
| It's time to take on the big brands. I want your transactional e-mail. I really do. And I want to trust it. But I can't. So why aren't you delivering your transactional messages via RSS instead? |
| An examination of the various possibilities that Yahoo! Pipes offers to content thieves. How can you protect your content and what should Yahoo! do? |
| When is e-mail better than RSS? But is it really? What are the different problems you will need to face with each of the channels when delivering crucial messages to your customers? |
| While customer and visitor ownership may still be a target for online media and marketers, achieving this goal is getting near to impossible. But, can branded RSS Readers help save the day? Or is it too late? LA Times has part of the solution ... |
| How to get the most from RSS marketing if you're a direct marketer (or any kind of marketer)? First, take your job hat off and forget only about outbound communications. 9 ways how direct marketers can use RSS today. |
| I argued that marketers are forgeting DM 101 best practices when doing RSS. James argues that direct marketers themselves haven't been able to clean up their act. The truth is somewhere in the middle ... |
| The 3rd RSS Roundtable Night made one fact painfully clear --- for some reason, marketers are choosing to ignore decades of direct marketing best practices when it comes to RSS. Well, it's still just marketing. |
| Please help us make the RSS Marketing Survey as comprehensive as possible. All participants get the full survey report, and all the key data will be shared publicly. |
| My greatest gripe against RSS marketing initiatives is that they're just poorly done. If you're offering a complex product, doing one-size-fits-all feeds just won't do it. It seems Expedia understands this ... |
| Nooked and Infacta integrate e-mail and RSS to help e-mail marketers save time when duplicating their efforts to RSS, and even more importantly, allow them to easily promote trackable RSS feeds to their e-mail subscribers. |
| Inclue!, just released a couple of days ago, is a new breed of mass-market branded RSS Reader ... which integrates into Outlook and can be branded in less than 5 minutes. |
| The 2nd RSS Industry Night Roundtable is over, with most discussion touching RSS advertising and RSS adoption. |
| It's amazing how coupon "dealers" are starting to adopt RSS to allow their users to receive coupons via RSS feeds, in addition to other channels. |
| 4 lessons you can learn today on how to do a coupon RSS strategy right ... unfortunatelly based on a good coupon RSS idea that went bad. |
| Charlie Wood changes his stance on customizable RSS feeds, Forrester launches customizable feeds and Kevin Birody joins the RSS vs E-mail debate. |
| Drop me a note if you plan on being in Chicago between May 6th and 11th, as I'll be speaking on using RSS for direct marketing at the ACCM conference, dubbed as the largest conference for Catalog, Internet and Multichannel Merchants. |
| Why do marketers refuse to understand RSS and all the benefits it offers? The latest shot of not understanding comes from Bill McCloskey at MediaPost, listing why RSS will never work for marketers. Care for another round of point-by-point debate? This time highly practical ... And then bring on the next one ... |
| Branded RSS Readers never really took off, although they provide marketers with uncounted benefits of better connecting with their customers, while at the same time offering them a valuable service. But here's an idea that could actually make branded RSS Readers work ... |
| Here's a company that's totally serious about RSS marketing. Learn from their strong on-site RSS promotion, but be cautious about ignoring the e-mail options as well. |
| The MediaPost emailInsider is spot on about integrating RSS, blogs and e-mail ... and doing it today, not tomorrow. But for crying out loud, stop directly relating RSS to blog content delivery. |
| RSS monetization is a myth. Sorry to have to say that. If your marketing strategy sucks, it won't get any better because of RSS. What RSS will do is help you increase your marketing effectiveness and impact ... but only if you have something there to start with. |
| BabyCenter.com innovates RSS subscriptions and provides one of the best examples of how to do customized RSS feeds for marketing. |
| Both Amazon and E-bay are taking their RSS features one step further, expanding their e-commerce use. |
| More RSS feeds to make your life easier ... and use as examples for your marketing. From customized RSS inventory updates from a car dealer to watching price changes for the product you're thinking of buying. |
| FeedFlare has been an interesting idea from FeedBurner from the start, further expanding on RSS to allow RSS subscribers to easier distribute the content they like to their friends and otherwhise interact with the content item, directly from the RSS Reader. And now NewsWeek is going to enable their readers to virally spread their content, the content they are subscribing to through their RSS feeds. |
| Another great idea on how to make consumers' lives better with RSS: aggregate top deals from hundreds of travel services providers and offer this information via RSS to consumers looking for top travel services at the best price. If only they did it right ... |
| Some interesting RSS marketing ideas from online retailers. Can't wait to see them implemented. |
| Everyone's talking about RSS monetization, but most are missing the true point: RSS monetization will come by using RSS to improve your marketing. Rich Ord seems to be missing the point ... but then again, so are many others. At the same time Robert Scoble and the Blog Herald are discussing full-text VS summary feeds ... but it's not really about recipes ... |
| Real data on an unsual and highly successful campaign to convert e-mail subscribers to RSS. Plus some excellent data on how RSS actually helped a company increases sales by four times. |
| AOL and Yahoo! rocked the e-mail world announcing they'll start charging $2.5-$10 per thousand emails sent to guarantee delivery. What does this mean for you and most importantly what do you need to start doing now to stay in the game before it's too late ... |
| How book and audio authors and artists can promote their work via RSS? |
| One of the key elements of the RSS marketing game is actually getting people new to RSS to subscribe to start using RSS and subscribe to your content. In this regard, BBC has done a huge leap forward and can serve marketers as real inspiration on how far to go to help their visitors "cope" with RSS. |
| The first eCommerce RSS Radio Show just aired yesterday, featuring Doc Searls and his insights into the new marketplace and what marketers need to do to stay in the game. Free audio recording should be available ASAP. |
| Christopher Knight of EmailUniverse.com shares his insights on e-zine marketing and publishing in 2006, giving the "prediction sport" some great actionable tips, which also include a new tip on using RSS for e-zine publishing. |
| If you're looking to start using RSS in your marketing or want to expand on your knowledge and get some additional ideas, here are our top RSS Marketing articles and tips of 2005. |
| After many posts on different strategic and tactical issues of RSS, it's time again to re-visit what RSS will do for you as a marketer and why you need it. |
| Marketers need to make a fundamental decision of whether to use RSS for marketing or not, and then base their RSS marketing tactics on this simple decision. It all starts with the subscribe button ... |
| How are most blogs generating regular readership? The way most blogs have RSS implemented, it's highly probably trailing behind other readership sources. |
| Travelocity just surprised me with their new RSS subscription model, giving their visitors the chance to fully customize the travel offers they receive from the company. An excellent IRSS marketing example. Plus a new CMS with out-of-the-box customizable RSS. |
| Yahoo! surprises with an innovative RSS e-commerce application, and also debutes RSS advertising for its Yahoo! Publisher Network. |
| eBay just went one step further in providing their users with RSS capabilities, now enabling eBay Stores sellers with the option of easily setting-up their RSS feed with their most recently-listed items. |
| Today we take a look at some great samples of branded RSS Readers, with the pack being lead by the MediReader, which gets away by posing itself not as an RSS reader, but rather a constantly updated digital encyclopedia. There's a great lesson here for all of us marketers ... |
| Not surprisingly, RSS marketing is also making it's move in Europe. Not only in the "old" Europe, such as the UK and France, but recently also in the latest members of the European Union. |
| We're revisiting the branded RSS Reader topic with a quick review of one of the latest players in this market, RSSlvp, who have just prepared a branded RSS Reader demo for MarketingStudies.net. |
| From reaching Critical Mass to Accountability, here are the key issues needed to be resolved before RSS reaches mainstream business use. |
| It's taken some time, but we're finally starting to see some more RSS usage from the e-commerce side. The latest example comes from NexTag, a comparison shopping search engine, which allows internet users to compare product prices from multiple sellers. |
| Why Pheedo believes RSS is better than e-mail and what are the key RSS marketing uses they recommend? How to integrate RSS with other marketing tools? RSS and affiliate managers? |
| JupiterResearch just released a new report study on RSS marketing, covering advanced RSS marketing tactics and even coining a new term: IRSS --- Individualized RSS. |
| The Microsoft Team RSS is discussing what icon to use in their IE7 toolbar to represent RSS feeds. |
| "One of the tactics we've been able to employ to get targeted subscribers efficiently is co-registration ..." |
| Some time ago we asked top marketers to give us their best tips, advice and insight on RSS marketing. Here's the first part of the best of the best ... |
| The true power of RSS for end-users, in direct relation to marketing, is getting precisely the content you want, carefully adjusted to your needs, at exactly the right time. For marketers, this means delivering highly relevant information that directly addresses the needs of their audiences. |
| RSS is certainly still far from being user-friendly, which is especially evident once you try and left-click on an RSS subscribe button. If you don't want to waste potential subscribers, what other alternatives do you have? And what are the best ways of generating RSS feed subscribers? |
| RSS can in fact be used to capture data and registered users, but there are right approaches and wrong approaches to do doing so, especially if you want to generate maximum impact from your feeds. We'll examine the AdAge.com example and where they went wrong, and then provide other alternatives. |
| The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel? |
| I've been browsing the MSN Sandbox the other day and the MSN Shopping Beta announcement immediately captured my attention with a simple sentence: ''User driven RSS feeds, a first for shopping portals.'' |
| 7 RSS marketing, podcasting and blog marketing tips from MarketingSherpa.com. |
| If you're wondering how to get started with RSS marketing, here's a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you're on the right track. |
| What RSS provides are not simple enhancements, but important advancements that can fundamentally change how internet content is consumed. Take a look at how RSS can help make our lives easier and what services are already making it so ... |
| Reading one the latest Shel Israel interviews again proved that many people out there, including quite a few prominent bloggers, don't understand the fundamental relations between e-mail, RSS, blogs and e-zines. But I think I finally have the easy definition or comparison ... |
| RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept. While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. |
| The latest MarketingSherpa article, based on a study conducted by Pivotal Veracity, paints an incredibly worrying picture, with even 18% of all transactional e-mail (welcome messages, confirmation e-mails etc.) being filtered out. Even worse, not even companies like AOL are getting their e-mail through, and programs like Bonded Sender don't seem to work as well. |
| When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with ? |
| With all the recent talking about RSS monetization, selling access to RSS feeds via a paid-subscription model is certainly one way of doing it. The RSS Bazaar, dubbing itself as an RSS superstore, provides a mechanism for you to immediately start selling subscriptions ... |
| MarketingSherpa are usually correct in their internet marketing reports and advice, especially because they base all their findings on hard metrics and work hard to present only the facts. How about their latest report on RSS, titled 'RSS in Reality: Not a Replacement for Email - Metrics & Best Practices'? |
| How big is the RSS opportunity? Given the spending that people are making in internet marketing, what percentage will RSS based initiatives have within 3 years? What is the potential RSS marketsize? |
| While RSS is getting more and more coverage, most marketers and managers still do not quite understand all of the key aspects of using RSS for marketing and business purposes, as was also revealed in the Jupiter RSS report. To help spread the word about the many business benefits of RSS and to show marketers and companies how they can start utilizing it today, we just released the free report titled The Business Case for RSS. Get it here ... |
| Are you still wondering about the business case for RSS and how it can help you increase your internet marketing results? Most marketers are, and even many of those already publishing in RSS don't understand the full potential of the channel. Here's a quick 'flowchart' that should put things in a little more perspective ... |
| RSS and blogs can in fact be used as powerful relationship marketing tools, as explained in this interview by the guerrilla marketer and author Roger C. Parker. |
| I just got word of the ClickBank Product Feeds service, which takes the ClickBank.com product database and turns it in to an RSS feed. The cool catch is that the service adds your ClickBank affiliate name in to the product links so that every time someone clicks-through and buys you receive the sales commission. |
| Branded RSS aggregators are picking up press even in publications such as Wired.com. Greg Reinacker of NewsGator believes that branded aggregators will help websites establish a 'stickier relationship with readers', and I certainly agree. The natural results of a 'stickier relationship' is foremost expanding the brand and facilitating a positive brand experience. By turning its website in to a more general content consumption channel, media sites are increasing the power of its brand, while actually using the content of others to do it. People really won't notice where the content is coming from, but will rather remember and have a 'personal' relationship with the actual content provider. However, branded aggregators are not without pitfalls ... |
| Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor. Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers. Let's take a closer look ... |
| Debbie Weil, one of the foremost corporate blogging experts, recently suggested we do a 'double interview', where she first asks me a couple of beginner questions on RSS, after which I 'move in' and pick her brain on the topic of corporate blogging. |
| David Daniels, in a recent ClickZ article, states that 'RSS won't be immediately effective as an alternative to e-mail marketing'. The first thing to notice is that it seems that e-mail marketers as well do not see the 'integration path' ... |
| Shel Holtz shares that the Amsterdam-based ING Groep got the early lead in using RSS for internal communications when it launched a pilot test with 200 employees early this year. |
| The latest JupiterResearch report claims that RSS will not have a significant effect as a supplemental alternative to e-mail marketing. While the report does serve some relevant obstacles to wide-spread marketing adoption of RSS, it mostly shows a poor understanding of RSS by marketers. Actually, as you can see from this article, many of the points made in the report are invalid ... |
| Are we on the out-break of RSS content overload? Probably not just yet, but people still subscribe to too many feeds, and there are still no adequate content filtering solutions. But does all this mean that RSS is 'useless'? |
| While 'the search war' is already in full swing, signs of an already underlying "RSS war" are all here, as further signaled by recent Microsoft MSN market moves. After all this is over, the marketing world might never be the same again. |
| One of the recent players to enter the branded RSS aggregator market, Custom Reader, just launched the beta version of their branded desktop aggregator, and gave me a shot at doing my own branded edition. Read on to see how branded aggregators work in action and to get your own branded MarketingStudies.net edition ... |
| Branded RSS aggregators are seeing a lot of press this week, in part due to NewsGator's latest release and I'm also hoping that in part because companies are finally starting to see the full power of RSS. And then today I just received a call from a company that seems to have launched a freely customizable/brandable RSS aggregator. And if you're wondering what you could do with a branded RSS aggregator, here are just some of the incredible marketing opportunities. |
| NewsGator just announced the launch of its NewsGator Media Platform, a 'Private Label RSS Service for Media Companies', which is practically a branded RSS aggregator that media companies can promote to their visitors to convert them to RSS users and at the same time increase brand exposure and achieve a more personal contact with their readers. |
| A 'consumercy' critic slaps me for 'farting in the breeze' to make RSS accepted as a marketing channel. |
