posted by Rok Hrastnik
The 3rd RSS Roundtable Night made one fact painfully clear --- for some reason, marketers are choosing to ignore decades of direct marketing best practices when it comes to RSS. Well, it's still just marketing.
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Recent Articles in "RSS Marketing"
[May 5, 2006]
Please Share the RSS Marketing Survey
[May 3, 2006]
Expedia Takes the Lead in Travel RSS Feeds
[May 2, 2006]
Nooked and Infacta Go the First Step Towards RSS and E-mail Integration
[May 2, 2006]
A New Breed of Branded RSS Reader: Inclue!
[May 2, 2006]
RSS Industry Night Roundtable II: About RSS Adoption
[April 24, 2006]
More Coupon RSS Feeds: Zixxo
[April 19, 2006]
Good Coupon RSS Idea Gone Bad and 4 Lessons to Learn
[April 11, 2006]
Online Conversations About RSS Customization and RSS Direct Marketing
[April 11, 2006]
Speaking at the DMA's ACCM Conference in Chicago
[April 6, 2006]
RSS Marketing Realism ... Or Do Some People Simply Not Understand?
[April 6, 2006]
New Hope for Branded RSS Readers
[April 3, 2006]
Emerson: An RSS Overkill?
[April 3, 2006]
For Crying Out Loud! RSS Does NOT Equal Delivering Blog Posts
[March 29, 2006]
Let It Sink In: RSS is NOT a Business Model
[March 29, 2006]
Genius Customized RSS Feeds From BabyCenter.com
[March 29, 2006]
RSS E-commerce Expanding With Amazon and Ebay
[March 29, 2006]
Cool New Marketing RSS Uses: Cars, Package Tracking and Price Comparison
[March 21, 2006]
NewsWeek and FeedFlare: RSS Going Viral
[March 16, 2006]
BookingBuddie.com: Travel Deals RSS Feeds Done Wrong
[March 9, 2006]
RSS E-commerce From Burpee.com, Ice.com and Ebags.com
[February 28, 2006]
Why is Monetizing RSS Such a Mystery?
[February 21, 2006]
Real Data on How RSS Increases Sales, Plus An Unusual RSS Promotion Strategy That Works
[February 6, 2006]
E-mail Postage and the Rise of RSS Marketing ... Or the Death of E-mail Marketing and What You Can Do
[January 18, 2006]
RSS Promotion for Authors
[January 12, 2006]
BBC: Great Example of How to Promote Your RSS Feeds
[January 12, 2006]
eCommerce RSS Radio Show Debuts
[January 7, 2006]
Email (Newsletter) Publishing Predictions For 2006
[January 5, 2006]
The Best of RSS Marketing in 2005
[November 29, 2005]
11 Reasons For Using RSS Marketing
[November 29, 2005]
RSS On-Site Promotion: To Market or Not to Market
[November 21, 2005]
What Can Seth Godin Do To Increase His RSS Readership
[November 16, 2005]
Travelocity: One of the Best IRSS Marketing Examples ... Plus Some Tips For Them
[November 16, 2005]
Yahoo! Doing An RSS E-commerce Innovation and Debuting RSS Ads
[November 14, 2005]
E-commerce RSS Goes One Step Further With eBay
[November 3, 2005]
Sample Branded RSS Readers: A Great Lesson for Marketers
[November 3, 2005]
RSS Marketing in Europe: Speaking on RSS in Estonia
[November 1, 2005]
Revisiting Branded RSS Readers: RSSlvp
[November 1, 2005]
What's Needed to Bring RSS to Mainstream
[October 28, 2005]
Comparison Shopping RSS Feeds With Low Onsite Visibility
[October 26, 2005]
Marketers on RSS: The Best Of #2
[October 24, 2005]
New RSS Study from Jupiter: The Messaging Innovation Imperative
[October 10, 2005]
Microsoft Discussing the RSS Icon in IE7
[October 5, 2005]
Unique Generating RSS Subscribers Tip
[October 5, 2005]
Marketers on RSS: The Best Of #1
[September 26, 2005]
Excellent RSS Marketing Example: Customized Real Estate Listings
[September 19, 2005]
Taking the Easier Route to Generating RSS Subscribers
[August 24, 2005]
Requesting Registration to Grant Access to RSS Feeds - How AdAge Went Wrong
[August 8, 2005]
Do Marketers Really Need RSS?
[August 2, 2005]
User Driven E-commerce RSS Feeds
[August 1, 2005]
7 Marketing Tips for Podcasts, Blog Ads, and RSS Feeds
