A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
| I got my facts wrong the other day in the post about the new Pheedo service. Actually, FeedBurner's MyBrand service also allows you to serve your optimized feeds from your own domain, retaining all the SEO benefits of RSS. Terribly sorry for the blunder ... |
| How will FeedBurner's new metrics improvements help you improve your RSS marketing? |
| SimpleFeed share their screenshots of their RSS metrics reports. |
| Pheedo is just about to join the RSS Metrics game, going head-to-head with FeedBurner, with their free mass-market RSS metrics solution, accessible to every marketer out there. |
| Even after all that's been written and explained, even reputable online marketing publications such as ClickZ.com still don't get RSS metrics. Where did they go wrong and what marketers can really do with RSS metrics? |
| Pheedo released some new benchmark data on RSS usage, ranging from most active RSS days to click-through ratios. Take a look at their numbers and our comments. |
| The new RSS metric, Average Daily Readership, opened many key questions for both marketers and publishers. Today, Stuart Watson of Syndicate IQ responds in-full to all the questions asked, giving detailed answers to what ADR means and how it's calculated. |
| Average Daily Readership is a new RSS metric, just recently introduced by Syndicate IQ. Dubbed as the solution to wider RSS marketing adoption, it does leave some questions open ... |
| It's becoming increasingly evident that Attensa is going head-strong in to the RSS metrics space, based on Attention.xml. What is also evident is that Attensa will be trying to provide rich RSS metrics and behavior data, while at the same time maintaining full user privacy. |
| In this final part of the RSS metrics interview series Stuart Watson of Syndicate IQ and I take a closer look at what specific RSS metrics mean, advanced metrics systems, the RSS metrics space and using RSS for SEO. |
| In part 3 of our RSS metrics interview, Stuart Watson opens with a simple to follow step-by-step plan on how to start measuring RSS, Dick Costolo continues with some very hard numbers from Feedburner and Stuart finishes with an announcement of a new type of RSS metric. |
| We continue with the second part of the RSS Metrics Interview with Dick Costolo of Feedburner and Stuart Watson of Syndicate IQ, and the focus today is especially on RSS advertising, covering everything from tactics that work to real-life metrics. And this also means you'll be able to hear the whole reasoning from Dick on why and how RSS feeds with ads are not losing subscribers ... |
| We did an incredible joint interview on RSS metrics last week with Dick Costolo of Feedburner and Stuart Watson of Syndicate IQ, two of the handful of companies that are leading the RSS metrics way. In part 1 of the interview we cover the differences between different RSS metrics approaches and how they relate to RSS targeting and personalization. |
| During my presentation at Syndicate on Wednesday I was finally able to present some hard RSS metrics that show that RSS works. Take a look some metrics from a branded RSS aggregator, an RSS marketing vendor, a publisher and a marketer ... |
| We interviewed Scott Rafer of Feedster to get the scoop on the future and present of RSS advertising, RSS metrics and RSS consumption habits. Scott provides unique content and insights of great use and advantage to all advertisers and RSS marketers. |
| I spoke quite extensively with Fergus Burns of Nooked while attending the International Direct Marketing Fair in London. In this interview, recorded on-location, we discuss the technology approaches to RSS metrics and the corporate RSS marketplace. The interesting thing is that Fergus believes that using unique URLs to track RSS subscribers might not be the best solution, since it puts a higher bandwidth strain on online RSS aggregation services. |
| RSS Metrics is one of the hotest RSS topics right now, which is quite understandable, since a key requirement for a channel to be effective as a marketing tool is the ability to measure and analyze it in full. And now, there's a new player on the market, promising the 'riches' ... |
| Alex Barnett discusses the problem of RSS Metrics, more precisely the lack of any real standards. The question (and a challenge to everyone) I'm asking is why don't we, the RSS industry, do something about this? |
