A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

RSS Services for End-users

 
[03.04.2006 l Rok Hrastnik]

Lacking RSS Authentication in IE and Outlook

It seems that Microsoft won't be supporting RSS feed authentication, which is really crucial for enterprise RSS use.
 
[03.04.2006 l Rok Hrastnik]

Law.com Provides Its Branded RSS Reader

Law.com brands their RSS Reader with their logo and law feeds.
 
[29.03.2006 l Rok Hrastnik]

Making RSS Easier to Pay Attention To

New services to help you keep track of more RSS sources by filtering out only the information that really matters to you.
 
[16.03.2006 l Rok Hrastnik]

PreFound: The Next Big Search Idea? (With RSS)

Well, not really, since the niche search market has become so crowded lately that you'd be pressed hard to find a search method not offered, but still an amazing idea that gets you more relevant results.
 
[08.03.2006 l Rok Hrastnik]

Use Rasasa.com to Receive Critical RSS Updates to Your Mobile Phone or IM

RSS is great for getting latest content updates as soon as they become available to your computer or even to your mobile phone, if you're using a mobile RSS Reader. The only problem is that this is usually done softly, without really pushing you with new content (and you actually want some content to be pushed to you, depending on how important it is), and without giving you access to that content depending on what you're currently doing. Rasasa moves beyond by getting critical RSS content delivered via an online instant messenger, e-mail or SMS, depending on what you're currently doing.
 
[23.01.2006 l Rok Hrastnik]

Internal Out-of-the-Box RSS Systems

Not everyone in your organization may care about RSS, but that's no reason you can deliver your relevant internal content to them via this channel. The solution, as demonstrated by the Irish Health Services with their RSS for Emergency Planning Initiatives, implemented by Nooked, might be to offer a desktop alert system, running on RSS in the background, to deliver only the highly relevant "official" information to internal staff.
 
[18.01.2006 l Rok Hrastnik]

Making RSS More Usable: Attention

The Syndicator Blog from IDG (sorry, no actual author referenced) writes about what most of us are experiencing - content overload from our RSS Readers. But perhaps uknown to the general population, the solution is coming very soon.
 
[12.01.2006 l Rok Hrastnik]

Personal Communications via RSS Doomed?

A new service promises two-way personal communications via RSS. A great idea or a lost cause?
 
[01.12.2005 l Rok Hrastnik]

Yahoo! Integrating RSS Reading in Their Webmail Service

Yahoo! just launched a beta of the first fully featured webmail integrated RSS reader. Considering Yahoo! Mail's incredible reach, this is the next big step for bringing RSS to the masses and making it a "household appliance". Most certainly good news for RSS marketers, which will without doubt shortly see a great increase in RSS penetration.
 
[28.11.2005 l Rok Hrastnik]

RSS Reader That Converts RSS into Voice ... Genius and Theft

RSS DJ is a new RSS Reader that can take any RSS feed and automatically convert it to spoken word MP3. But it also comes as a bad sign of where this industry might be heading. Theft is the keyword here ...
 
[28.11.2005 l Rok Hrastnik]

Your Latest Personal Polls via RSS

Here's another good online service that takes advantage of RSS. Quimble allows you to create online polls for your friends and families, and then distribute them via RSS.
 
[21.11.2005 l Rok Hrastnik]

RSS to Instant Messanger

A new service that allows you to subscribe to RSS feeds and receive pings to the Instant Messanger of your choice.
 
[14.11.2005 l Rok Hrastnik]

The "Ultimate" RSS NewsMaster Tool and Outlook 12 RSS Features Screenshot

The Office Weblog has a new screenshot of the built-in RSS subscription functionality in Outlook 12. In another piece of news, Robin Good has some great info on what seems to be the best RSS Radar / NewsMastering tool currently available on the market.
 
[02.11.2005 l Rok Hrastnik]

Using RSS for Document Version Updating

One of the beautiful things about RSS is that it's such a versitile and flexible channel that can practically deliver any kind of linear content, such as dozens of different types of content updates. The latest example brings us to using RSS for receiving updates to individual documents in a web-based word processing tool.
 
[10.10.2005 l Rok Hrastnik]

Dissapointing New RSS Reader from Google

Google's new web-based stand-alone RSS Reader is, unfortunatelly, a dissapointment, still being quite buggy and offering only a nice user interface, but no advanced features.
 
[26.09.2005 l Rok Hrastnik]

Attensa Moves One Step Closer to RSS Aggregators of the Future

Attensa, the Outlook RSS Reader, just made one more step towards what might become the future of RSS Readers, mainly taking them beyond "simple" feed aggregation towards more complex social networking features.
 
[05.09.2005 l Rok Hrastnik]

RSS Just Became More Secure and Thus More Appropriate for Enterprise Implementation

eWeek.com and internetnews.com report that RSS just became more secure and thus more appropriate for wider enterprise use. The first marketing applications are just around the corner.
 
[05.09.2005 l Rok Hrastnik]

Russia is Now RSS Enabled

This news comes at great pleasure for me and all marketers trying to establish a presence in one of the largest markets in the world, Russia. Word just got out that their key search engine and portal now also offers RSS aggregation to its users.
 
[30.08.2005 l Rok Hrastnik]

New RSS Tools: RSS by E-mail, RSS Ad Management and More

Some new RSS tools to check-out: receive RSS content via e-mail; an RSS Ad Management and Tracking service; convert RSS feeds in to audio content; and a tool to create podcasts.
 
[24.08.2005 l Rok Hrastnik]

New RSS Services for End-Users

Google launches a new version of their desktop search, featuring RSS; an RSS feed to get info on the latest poker tournaments; latest online videos via RSS; and cheap flights information in your RSS reader.
 
[09.08.2005 l Rok Hrastnik]

Google News via RSS

It finally happened. Google now provides RSS feeds for all news.google.com searches, bringing you latest Google News content straight to your RSS reader. Webmasters are also in for a treat ...
 
[01.08.2005 l Rok Hrastnik]

More Enterprise RSS Examples

Several new and interesting enterprise RSS examples, which especially show that RSS will find its place behind the firewall in the corporate world.
 
[26.07.2005 l Rok Hrastnik]

Google Online RSS Reader: Worst Than Having Nothing At All

Google just added RSS subscription/reading features to its personalized Google homepage. In summary: if this is how Google plans to contend on the RSS market, they might as well not do it at all.
 
[19.07.2005 l Rok Hrastnik]

The RSS Enterprise Market Overview

Enterprise RSS is a fairly new market, but already strongly dominated by a handful of companies, with NewsGator leading the pack. But what is enterprise RSS anyway and where is the market moving?
 
[19.07.2005 l Rok Hrastnik]

Box.net Introduced RSS File Sharing

Box.net, an online file storage and sharing provider, just expanded their file sharing capabilities with RSS, making it possible for their users to automatically share documents, audio files, home movies and so on with their friends, family and coworkers, via RSS.
 
[11.07.2005 l Rok Hrastnik]

RSS Radars for the Masses

Robin Good, the NewsMastering evangelist, just reviewed a new RSS radar/reader for the masses, which finally seems to provide end-users with the capability of creating their own RSS radars from multiple RSS feeds.
 
[06.07.2005 l Rok Hrastnik]

Amazing RSS Delivery Possibilities and RSS Weather

RSSWeather.com shows the way for complex, specialized and on-time RSS content delivery. Wouldn't it be great having an RSS feed with the latest stock values for just the papers you're holding, where you can for instance select that the feed updates only when the value of your stock increases for a predetermined number of points, and so on?
 
[05.07.2005 l Rok Hrastnik]

RSSContact: Sharing Your Contacts With the World

RSSContact.com joins the train of small but interesting RSS implementations, in this case, to help you create a compository of business and personal contacts to share with ''the world'' via RSS.
 
[04.07.2005 l Rok Hrastnik]

Yahoo! Maps and RSS

Here's an interesting RSS implementation ... Developers can now create customized Yahoo! Maps by sending various location data to Yahoo via RSS.
 
[30.05.2005 l Rok Hrastnik]

Some New RSS Tools

Robin Good points to some interesting new and semi-new RSS tools, including a new tool to get your POP3 e-mail messages to an RSS feed. Here's a quick overview ...
 
[11.05.2005 l Rok Hrastnik]

Feedster Safari RSS Tutorial

If you'd like to see how Safari RSS works, this is the place to go.
 
[04.05.2005 l Rok Hrastnik]

Advanced RSS Delivery: Apartment Ratings Feeds

Apartment Ratings, as it seems one of the leading appartment rentals search and ratings online services in the U.S., just launched their extensive RSS content delivery program, enabling end-users to subscribe to a variety of feeds to receive updates on when new appartments matching their interests are available for rent. Much to learn from this example ...
 
[02.05.2005 l Rok Hrastnik]

Safari and RSS: A Lesson for Microsoft

The just recently released Safari browser for Mac integrates RSS with the browsing experience, something we've all been waiting for Microsoft to do with IE.
 
[27.04.2005 l Rok Hrastnik]

New IE Toolbar-Based RSS Reader Released

Byte Scout just released the 2nd edition of their Feed Scout RSS Reader. Feed Scout is actually an IE toolbar-based reader, meaning that it integrates with your Internet Explorer, giving you access to your RSS feeds directly from your browser. One of the more notable features is certainly the filtering capability, the first step to a more controlled content consumption experience.
 
[13.04.2005 l Rok Hrastnik]

RSS Feeds Updated Live

You know how we all set our RSS aggregators to download the RSS feeds we subscribe to every hour or every couple of hours? The point it, RSS feeds are almost never refreshed live, which might be a dissadvantage for users wanting to receive news exactly as it becomes available (or sooner, if they have any say in it:). Well, a new partnership solves this 'puzzle' ...
 
[13.04.2005 l Rok Hrastnik]

Another RSS Reader: AggRead

Another RSS Reader joins the ever growing pack of RSS tools for end-users out there. I'm not really sure if the market can consume even one more:) This one comes with integrated feed filtering ...
 
[31.03.2005 l Rok Hrastnik]

RSS Continues to Make Our Lives Easier

Lots of interesting news this week, all pointing to the fact (and demonstrating) how different RSS applications are actually making our lives easier. Yes, RSS is not only a tool for publishers to deliver their news and other similar content to their readers, but a tool that can profoundly help consumers in making their lives easier. And it just started ... Let's take a look at what went down this week ...
 
[31.03.2005 l Rok Hrastnik]

FeedSpring: New Free Desktop RSS Publishing Tool

Here's another desktop RSS publishing tool and it's actually free. FeedSpring does provide some basic publishing features, and although it won't satisfy the needs of more demanding users, it's a great tool for those wanting to start testing the world of RSS.
 
[16.03.2005 l Rok Hrastnik]

The Power of RSS For High-Importance Updates: RSS via SMS

You can now receive crucial information, which requests immediate attention, via RSS --> SMS. As this new development proves, RSS it not just for news, but provides applications that really improve our lives.
 
[28.02.2005 l Rok Hrastnik]

Mobile Photo RSS Reader

49PM.com just released a mobile application that enables you to read the RSS feeds and view any associated images formatted exactly to the size of your mobile display.
 
[28.02.2005 l Rok Hrastnik]

The Nooked RSS Directory

Nooked, an RSS publishing solution provider, just launched a new RSS feed directory, to help prospective readers locate RSS feeds of interest.
 
[16.02.2005 l Rok Hrastnik]

Useful RSS Applications That Make Life Easier

While readers of this blog might be under the impression that RSS is only good for marketing and content publishing, that's very far from the truth. Surprisingly, and luckily as well, RSS is slowly finding its way in to everyday use and is starting to make our lives easier well beyond 'simple' internet content delivery. Library Elf is one of such applications, helping you keep tabs on when you need to return your library material, and even when your holds are ready and when they are about to explire, all this using e-mail and RSS.
 
[15.02.2005 l Rok Hrastnik]

Choices: New RSS Aggregators and RSS Publishing Solutions

As I wrote today on Lockergnome, RSS is really all about choices. In the spirit of choices, just today came the news of a new free RSS publishing solution, as well as the news of two new RSS aggregators.
 
[10.02.2005 l Rok Hrastnik]

Free Public Preview of RSS Reader for Microsoft Outlook

You Software just released the news that it's inviting Microsoft Outlook users to preview their RSS Reader for Outlook.
 
[10.02.2005 l Rok Hrastnik]

New Web-Based RSS Aggregator from CNET

WebProNews seems to have the exclusive news of CNET preparing to launch their own web-based RSS aggregator, NewsBurst, which will be competing with Bloglines and other similar web services.
Unleash the Marketing and Publishing Power of RSS