A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
| RSS is currently used or is planned to be used within the next 12 months by 63% of consumer product marketers, 65% media and communications marketers, 37% retail marketers, 37% financial services marketers and 38% equipment and tech marketers. |
| According to FeedBurner, who manage 44,000 podcast feeds, they now total 1.6 million podcast subscribers, which averages only to 36 subscribers per feed, but is growing at a 20% monthly rate. |
| 40% of marketers are definitely planning on investing in adding RSS feeds to their marketing mix in 2006, while 19% plan to spend more than a year out. Don't be left out ... |
| According to TechNewsWorld 34.4% of the Chineese internet population already uses RSS. Of course, the study, conducted by polling 2,689 people is hardly conclussive, but at least the indications are here. |
| Pheedo's research shows that standalone ads in RSS feeds are over 9 times more successful than inline ads. Read the article for more of the latest stats, their interpretation and "how-to" advice for marketers. |
| We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data. In this article, we analyze the whitepaper step-by-step, explaining what their findings mean for marketers. |
| In an announcement of their Consumer Forum 2005 event, Forrester Research reports that RSS is now being used by 6% of consumers, compared with 2% in 2004. |
| In yet another batch of RSS research, Nielsen/NetRatings reports that RSS users are significantly more engaged in online news than non-users, visiting an average of 10.6 news sites compared with 3.4 news sites for non-users. |
| Forrester Research recently released the final version of their report, claiming that only 2% of American households online use RSS. And naturally, these numbers are far apart from much of the other research statistics available on the market. For marketers, the situation is nearning the unacceptable phase, with no one really knowing how adopted RSS really is. NewsGator and FeedDemon, Yahoo!, Pluck, Attensa, Bloglines, FireFox, Pheedo, Nooked, Syndicate IQ and others ... please save us of our misery --> start providing some real-life numbers on how many people are really using RSS. |
| The latest small business survey shows that small business bloggers posting anywhere from 3 times a week to once a day are actually seeing hard marketing results, such as increased search engine traffic, lead generation and direct sales activities. 57% actually have no plans of implementing a blog in the near future, and 36% of those that are blogging are claiming that their blogging activities aren't producing any marketing results at all. At the same time, findings from another survey show that bloggers in fact do need an e-mail newsletter. |
| According to Nooked, 87% of influencers are in fact using RSS to keep up with news and other information. With the low or even nonexisting investment for providing your own feeds, having an RSS strategy really should no longer be a question. |
| A new survey from Jupiter Research, conducted on a sample of 4,000 internet users, finds that only 3% use RSS, but these people are a highly desirable demographic due to their high incomes, age and intensive online shopping habits. |
| According to the latest research from Nielsen/NetRatings, only 11% of blog readers are using RSS for content consumption, with nearly 5% of those using desktop aggregators and more than 6% using web-services such as MyYahoo! |
| Latest Forrerster Research study claims that only 2 percent of all online households in America are using RSS. Highly contradictory to other research from companies like Jupiter Research ... |
| Pheedo released some new benchmark data on RSS usage, ranging from most active RSS days to click-through ratios. Take a look at their numbers and our comments. |
| Even though RSS adoption already reached 12% of the U.S. online population, according to Jupiter Research, the latest Pew Internet & American Life Project report still finds that only 9% of Americans online have a good idea of what RSS feeds are. |
| The International Federation of the Periodical Press group just revealed the results of their consumer media study, which show that 30% of all consumer media sites are already providing their content via RSS. |
| Feedburner just disclosed the aggregate numbers on the top 20 RSS Readers in the market, based on the 1,000 most popular feeds their serving. The results are quite surprising, and perhaps even alarming for marketers ... |
| Just a couple of days ago, the first RSS investment fund was announced, showing that the channel has finally matured business wise. |
| In part 3 of our RSS metrics interview, Stuart Watson opens with a simple to follow step-by-step plan on how to start measuring RSS, Dick Costolo continues with some very hard numbers from Feedburner and Stuart finishes with an announcement of a new type of RSS metric. |
| Alex Barnett predicts that RSS might already have 75 million RSS users ... Certainly great news for RSS marketers. |
| While Jupiter Research seems to believe that RSS adoption is not really simple, a Gartner Group analyst predicts really fast corporate adoption of RSS. |
| Latest research from UK based Market Sentinel confirms my findings about RSS in the UK, citing that only one of the 100 UK blue chip companies delivers their content via RSS. |
| According to the latest New York Times press release, the NYTimes RSS feeds generated 5.9 million pageviews of their site in March, which is a 342% increase year over year and a 39% increase from February. |
| The last couple of weeks have been quite slow on the RSS developments side, but not for research companies. Is it just me, or is every research house out there just jumping hoops to get 'the next big research' on RSS (lately especially podcasting) out? Did you know that by the end of 2010 12.3 million US households will be podcasting? |
| Steve Rubel argues on WebProNews that RSS just might not be the next big thing, although he wishes otherwise. Is he right? Let's see if my comments convince you otherwise ... |
| Contrary to the Jupiter report, the Slashdot survey predicts dramatic RSS growth, as 73% of respondents plan to increase their use of RSS feeds next year (hmmm ... how can you plan to increase your content consumption channel habits?). Now, is it just me, or are we really reaching the RSS tipping point, as demonstrated by the huge increase of research, clashing opinions, vendor battles, sponsorhip deals and venture capital investments? |
| In one sweep, a survey conducted by BlogAds deemes RSS marginal (my words, not theirs) and podcasting overhyped. Looks bad for RSS publishers and podcasters? By all means no. At least for RSS publishers, these figures could mean great news ... |
| According to MarketingSherpa.com, only about 0.03% of the 34.5 million existing blogs worldwide are driving sales or generating relevant business leads. Not especially good numbers, if you're trying to convince your CEO or client in to starting a blog. |
