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| You are here: Home » The RSS Marketing Diary » RSS Statistics RSS Statistics April 18, 2006 RSS is currently used or is planned to be used within the next 12 months by 63% of consumer product marketers, 65% media and communications marketers, 37% retail marketers, 37% financial services marketers and 38% equipment and tech marketers.
New Stats on Podcast Growth by FeedBurner According to FeedBurner, who manage 44,000 podcast feeds, they now total 1.6 million podcast subscribers, which averages only to 36 subscribers per feed, but is growing at a 20% monthly rate.
April 3, 2006 RSS Becoming a Hit With Marketers 40% of marketers are definitely planning on investing in adding RSS feeds to their marketing mix in 2006, while 19% plan to spend more than a year out. Don't be left out ...
March 16, 2006 34.4 Percent of Chineese Internet Users Use RSS According to TechNewsWorld 34.4% of the Chineese internet population already uses RSS. Of course, the study, conducted by polling 2,689 people is hardly conclussive, but at least the indications are here.
December 19, 2005 Standalone RSS Ads More Successful Than Inline Ads Pheedo's research shows that standalone ads in RSS feeds are over 9 times more successful than inline ads. Read the article for more of the latest stats, their interpretation and "how-to" advice for marketers.
October 10, 2005 Analyzing the New Yahoo RSS Whitepaper for Marketers We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data. In this article, we analyze the whitepaper step-by-step, explaining what their findings mean for marketers.
September 27, 2005 According to Forrester, 6% Use RSS In an announcement of their Consumer Forum 2005 event, Forrester Research reports that RSS is now being used by 6% of consumers, compared with 2% in 2004.
September 20, 2005 RSS Users Visit Three Times as Many News Web Sites as Non-Users In yet another batch of RSS research, Nielsen/NetRatings reports that RSS users are significantly more engaged in online news than non-users, visiting an average of 10.6 news sites compared with 3.4 news sites for non-users.
September 5, 2005 A Challenge to the RSS Industry: RSS Stats Unacceptable Forrester Research recently released the final version of their report, claiming that only 2% of American households online use RSS. And naturally, these numbers are far apart from much of the other research statistics available on the market. For marketers, the situation is nearning the unacceptable phase, with no one really knowing how adopted RSS really is. NewsGator and FeedDemon, Yahoo!, Pluck, Attensa, Bloglines, FireFox, Pheedo, Nooked, Syndicate IQ and others ... please save us of our misery --> start providing some real-life numbers on how many people are really using RSS.
August 31, 2005 Survey: Tangible Marketing Results from Blogging Only With Frequent Posting The latest small business survey shows that small business bloggers posting anywhere from 3 times a week to once a day are actually seeing hard marketing results, such as increased search engine traffic, lead generation and direct sales activities. 57% actually have no plans of implementing a blog in the near future, and 36% of those that are blogging are claiming that their blogging activities aren't producing any marketing results at all. At the same time, findings from another survey show that bloggers in fact do need an e-mail newsletter.
Recent Articles in "RSS Statistics" [August 29, 2005] [August 27, 2005] [August 24, 2005] [August 1, 2005] [July 25, 2005] [July 21, 2005] [July 11, 2005] [July 6, 2005] [July 4, 2005] [June 6, 2005] [May 26, 2005] [May 12, 2005] [April 19, 2005] [April 14, 2005] [April 13, 2005] [March 22, 2005] [March 14, 2005] [March 8, 2005] |
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