posted by Rok Hrastnik
We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data. In this article, we analyze the whitepaper step-by-step, explaining what their findings mean for marketers.
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September 27, 2005
posted by Rok Hrastnik
Forrester Research recently released the final version of their report, claiming that only 2% of American households online use RSS. And naturally, these numbers are far apart from much of the other research statistics available on the market. For marketers, the situation is nearning the unacceptable phase, with no one really knowing how adopted RSS really is. NewsGator and FeedDemon, Yahoo!, Pluck, Attensa, Bloglines, FireFox, Pheedo, Nooked, Syndicate IQ and others ... please save us of our misery --> start providing some real-life numbers on how many people are really using RSS.
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August 31, 2005
posted by Rok Hrastnik
The latest small business survey shows that small business bloggers posting anywhere from 3 times a week to once a day are actually seeing hard marketing results, such as increased search engine traffic, lead generation and direct sales activities. 57% actually have no plans of implementing a blog in the near future, and 36% of those that are blogging are claiming that their blogging activities aren't producing any marketing results at all. At the same time, findings from another survey show that bloggers in fact do need an e-mail newsletter.
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Recent Articles in "RSS Statistics"
[August 29, 2005]
87% of Influencers Are Using RSS
[August 27, 2005]
Jupiter Researches' Survey Finds Only 3% Use RSS - A Highly Desirable Demographic
[August 24, 2005]
Only 11% of Blog Readers Use RSS According to Nielsen/NetRatings
[August 1, 2005]
Only 2 Percent Use RSS?
[July 25, 2005]
Real RSS Usage Data from Pheedo
[July 21, 2005]
RSS Still Not Recognized by End-users
[July 11, 2005]
30% of Consumer Magazine Websites Already Offer RSS
[July 6, 2005]
Surprising RSS Reader Usage Stats: What Do They Mean for Marketers?
[July 4, 2005]
$100 Million RSS Investment Fund Announced
[June 19, 2005]
RSS Metrics Focus: Interview With Dick Costolo and Stuart Watson, Part 3 - Concrete Feedburner Metrics, RSS Measurements Step-by-Step and Average Daily Readership
[June 6, 2005]
75 Million RSS Users?
[May 26, 2005]
The Gartner Group More Hopeful About RSS Than Jupiter Research
[May 12, 2005]
No RSS for UK Companies
[April 19, 2005]
A 342% Increase in RSS Readership for NYTimes.com
[April 14, 2005]
What's With All the Research Lately?
[April 13, 2005]
RSS Not The Next Big Thing?
[March 22, 2005]
Slashdot Survey Predicts Dramatic RSS Growth, While RSS "Wars" Continue
[March 14, 2005]
Hard-core Bloggers, RSS Marginal and Podcasting Overhyped
[March 8, 2005]
Only 0.03% of Blogs Driving Sales & 7 Practical Tactics to Turn Your Blog Into a Sales Machine
