A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
| Greg Reinacker is picking up the ball and getting concrete in solving the issues we discussed at the RSS Industry Night Roundtable. With incredible speed, his already thrown out a proposal for no-index flag. |
| The RSS Industry Night Roundtable yesterday was an amazing event. Quite difficult to explain in words, but it really was the first event where about 95% of the RSS industry sat down together, had dinner and openly started discussing RSS issues. And then came up with a concept of a solution for IRSS ... |
| I just got confirmation from Yahoo! that they are joining our RSS Roundtable on Monday, including Scott Gatz. |
| The RSS Industry Night Roundtable in San Francisco is just a few days away and confirmed participation is quite amazing, almost being a "who's who" in the RSS(marketing) industry. Certainly shaping up into one of the best unofficial RSS events of the year. |
| The next Syndicate conference, entirely devoted to the business aspects of RSS, is taking place during December 12-14 in San Francisco. Coinciding with the event, an RSS Industry Night Roundtable will be taking place on the 12th, aiming to assemble a group of the top thought leaders in the RSS industry to discuss key topics that challenge all of us in this space. |
| If you're going to the Syndicate conference in San Francisco --- want to share a room to cut down costs? |
| The Syndicate conference was also about new RSS releases and announcements, which are really nicely summed up in the Syndicate wrap-up press release ... |
| With the Syndicate conference ending yesterday, I can't help but have some mixed feelings about the entire afair. While almost everyone from the RSS industry was here, I really expected more of the ''hard stuff'', numbers and metrics, best practices and how-to tips, hands-on information that we can take home and do something about. |
| Monetization of RSS seemed to be one of the great buzz-words at the Syndicate conference, with publishers and marketers wondering just how they can monetize their RSS feeds. But why this rush to monetize RSS? |
| Today at Syndicate, Tig Tillinghast of MarketingVox, noted how traditional newspaper readership is decreasing, while the ad money this channel is getting is hardly getting any smaller, even though on the other side of the river new popular content media (blogs) are attracting huge numbers of readers. Tig also gives advice on how to get PR placement in blogs. |
| Yahoo!, during a lunch presentation at the Syndicate conference, just officially released their Media RSS 1.0 standard. This is all part of Yahoo's strategy to create so-called ''My Media'', a combination of mass media and micro media, personalized for the content consumer. |
| With the introductinoary session by Alexander Hungate of Reuters just completed, I have to wonder whether the RSS industry is doing a good job presenting the RSS marketing capabilities. |
| The challenge for marketers, according to the speakers, is actually getting out of the way for customers to communicate among themselves and the world about our company, even to use them to help us create our products. |
| The Syndicate conference, the premium event for content syndication, is starting in just about 2 hours. Not making any promises, but I'll try to provide as much coverage as possible as the event goes on. |
| The Syndicate conference, focusing on the strategic aspects of RSS for the corporate world, is just around the corner. I'm speaking there as well, so I'll be spending a couple of days in New York this May. Also, we'll hopefully be able to finally present some aggregate metrics on the marketing effectiveness of RSS at the conference ... |
