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You are here: Home » The RSS Marketing Diary » RSS Metrics » Challenge to the RSS Industry: RSS Metrics Standardization January 18, 2005 Challenge to the RSS Industry: RSS Metrics Standardization Alex Barnett, talking about "Unleash" (had to give it shorter name), considers the problem of RSS metrics: "Metrics and measurement is the Achilles heel of RSS marketing today. Although the guide goes into great depth on this issue and has useful advice on this topic, it is written in a context where no one can agree on the RSS metrics standards that will make sense to the average media buyer or performance-driven marketer. Hopefully the IAB will have the opportunity to read this e-book and jolt them into action." Personally, I'm not to hopeful that the IAB will do much in this area, unless perhaps pushed by its stronger members going in to RSS. I do however believe that we, the RSS industry, should discuss this problem and come up with at least a basis for a solution that could, over time, become more widely accepted by the marketing industry. If anyone is interested in discussing this, please either e-mail me or post your comment below. Yes, everyone involved in RSS can take this as a "call to arms" and even a challenge ...
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