A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
Alex Barnett, talking about "Unleash" (had to give it shorter name), considers the problem of RSS metrics:
"Metrics and measurement is the Achilles heel of RSS marketing today. Although the guide goes into great depth on this issue and has useful advice on this topic, it is written in a context where no one can agree on the RSS metrics standards that will make sense to the average media buyer or performance-driven marketer. Hopefully the IAB will have the opportunity to read this e-book and jolt them into action."
Personally, I'm not to hopeful that the IAB will do much in this area, unless perhaps pushed by its stronger members going in to RSS.
I do however believe that we, the RSS industry, should discuss this problem and come up with at least a basis for a solution that could, over time, become more widely accepted by the marketing industry.
If anyone is interested in discussing this, please either e-mail me or post your comment below.
Yes, everyone involved in RSS can take this as a "call to arms" and even a challenge ...
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).