A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Changes to the RSS Diary and How We Did Them

 
 

We've been doing some modifications to the RSS Diary site lately, with the aim of laying the ground for the new site to be launched in the coming months.

1] The RSS Diary is now available through the rssdiary.marketingstudies.net subdomain. If you're linking to us your links will of course continue to work, since we are doing a server-side redirect for all the previous URLs.

The desired affects for this are easier accessibility of the RSS Diary and better visibility.

We did all the redirects with Apache .htaccess and followed the procedure as recommended for MovableType here. It doesn't take much time and it's quite easy, so if you ever wanted to change the file structure of your site, these instructions should help you out.

2] The content category structure has been completely redone, with each category now finally focusing on a niche subject, such as RSS advertising for example. This should make the site easier to navigate, especially if you're only looking for content from a specific content category.

3] Pinging / trackbacks have been turned off for good, as there seem to be no really good anti-trackback spam solutions.

4] Commenting now requires an additional security code. It seems to be stopping the spam, but is at the same time still easy enough to use, and certainly beats having to log-in.

We're using SCode for MovableType.

The best part, it really seems to be working.

5] All page names have now been turned in to "friendly names" and are PHP files. The PHP part was neccessary because of the dynamic site components we have in mind for the next release of the site.

Take a look at point 1] above to see how it was done.

All of the above is of course really only valid for MovableType users.

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).