A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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Comparison Shopping RSS Feeds With Low Onsite Visibility

[28.10.2005 l Rok Hrastnik]

It's taken some time, but we're finally starting to see some more RSS usage from the e-commerce side.

The latest example comes from NexTag, a comparison shopping search engine, which allows internet users to compare product prices from multiple sellers.

Their RSS implementation is a standard search feed, which is "created" for you automatically with every search you do on their site. Unfortunatelly, like most other sites, NexTag is hiding the new RSS feature right at the absolute bottom, where very few will venture.

I'm wondering, if you invest in RSS technology, especially for providing dynamic feeds, why in the world would you want to hide this at the absolute bottom of the site? Why invest in something if you're going to hide it from the world?

Throwing good money away, if you ask me.

Well, at least we're starting to see some more RSS activity in the e-commerce space ...

Anyway, thanks to iMedia Connection for the news.

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik