A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Displaying RSS Feeds on Your Site

 
 

RSSinclude is a new free service that allows webmasters to display any RSS feed on their site using various inclussion methods, using either PHP include, IFRAME or JavaScript.

While JavaScript and IFRAME are the easiest to implement on your site, they're really not the best option since they do not allow the search engines (well, IFRAME actually does, but not very favorably) to index that content on your site, minimizing the effect of RSS on your search engines.

PHP includes (or ASP, for example) are the much better route, since they integrate RSS feed content directly in to your HTML code, making it a direct part of your website and consequently helping the search engines index that content on your site.

The really cool part on the RSSinclude site are the links to other RSS parsing services and tools:

Infinite Penguins RSS Viewer v0.14b
Feedroll RSS Viewer
FeedSweep
Feed2JS
RSSxpress-Lite
Jawfish (commercial, $29.99/year, free trial)
Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).